Slides from 2011 SocialCrush Columbia presentation on business blogging. Part 2 presented by Tin Dizdarevic

1. DISCLAIMER:
IMPLEMENT these steps right from the start, it will
be much much much harder to do it later after
you’ve already started blogging.
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2. CONTENT
ENGAGEMENT
MEASUREMENT
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3. Getting Started with Blogging
- BASICS
- Setting up your CMS
- CONTENT
- Content Strategy
- ENGAGEMENT
- Find your audience and engage with them
- MEASUREMENT
- Bare Bones Analytics
- Social Media
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4. Set up your Blogging Platform
- WordPress (self-install) or WordPress.com
- Other options (Blogger, TypePad, MovableType
other CMS platforms)
- Find a web host that offers support for your blogging
platform.
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5. Setting up Plugins/Tools
- Basic
- Setting up WordPress (Theme, Akismet, User Mgmt)
- Blog Roll
- Google Analytics
- Dedicated Email Address
- Flickr
- Commenting Platform (Stick with WP/Akismet or
consider Disqus, et al)
- Analytics
- Google Analytics
- Social Media
- Twitter Tools
- AddThis
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6. Connecting to Social Media
- Connect to Facebook and Twitter via plugins
- Share blog post on Twitter > send to Facebook
page
- Share through your Facebook page or personal
profile to 3-5 influencer friends.
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7. Creating a Content Strategy
- Who’s writing?
- Double check, triple check
- Split up the responsibilities (by expertise, by
availability, etc.)
- Outsource?
- Style/Voice
- Create a format that is comfortable with your
corporate style.
- Aside from guest posts, stick with same voice for
the posts.
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8. Creating a Publishing Schedule
- Create regular series:
- Customer Profiles
- Influencer guest posts and interviews
- Product highlights
- News (mentions, product/service changes)
- Highlight trends in your space:
- Respond/Republish relevant stories
- News:
- Mentions in the media
- Product/service changes
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9. Engaging Your Audience
- Potential Audience
- Look at your competition
- Find users on Twitter and Facebook
- Influencer Outreach
- Link to stories by Influencer
- Reach out to them to let them know of the link
- Comment on the original post
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10. Perfect Blog Post
- Keep the copy concise
- Include a relevant image
- Include links to related content
(both internal and external)
- Be cognizant of SEO
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11. Now, measure it all
- Social Media Response (Crowdbooster, Klout)
- Web Traffic (Google Analytics)
- Bits and Pieces (Hootsuite, Bit.ly)
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12. Questions?
Get in touch
Tin Dizdarevic - Marketing Director, Zemanta
TWITTER
@zemanta / @tdizdarevic
FACEBOOK
facebook.com/zemanta
WEB/EMAIL
zemanta.com/tin.dizdarevic@gmail.com
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