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20 Tips for Powerful Story-Driven Branding & Communications

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20 Tips for Powerful Story-Driven Branding & Communications @NazarethCollege @zehno #cnola #cs20tips Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Liz Zapata Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Karen BuckLiz Zapata Wednesday, February 23, 2011
Wednesday, February 23, 2011
What this is all about: Content Strategy Wednesday, February 23, 2011
Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
What is your story? Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. We take that as a compliment. Not That: Our clients value the decades of experience Zehno’s team has. Wednesday, February 23, 2011
Know your existing story Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality {Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
Wednesday, February 23, 2011
Building what you need: Cultivating stories Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
Do something with all this work Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Page table example from Content Strategy for the Web Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Bonus Tip: Your work is never done! Wednesday, February 23, 2011
Keep asking questions http://slidesha.re/hPUjgM white papers, resources & enewsletter: www.zehno.com twitter.com/zehno facebook.com/zehnocrossmedia Wednesday, February 23, 2011

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20 Tips for Powerful Story-Driven Branding & Communications

  • 1. 20 Tips for Powerful Story-Driven Branding & Communications @NazarethCollege @zehno #cnola #cs20tips Wednesday, February 23, 2011
  • 2. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Liz Zapata Wednesday, February 23, 2011
  • 3. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Karen BuckLiz Zapata Wednesday, February 23, 2011
  • 5. What this is all about: Content Strategy Wednesday, February 23, 2011
  • 7. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  • 8. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #1: Take control of your message Wednesday, February 23, 2011
  • 9. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  • 10. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #2: Take help where you can get it Wednesday, February 23, 2011
  • 11. What is your story? Wednesday, February 23, 2011
  • 12. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  • 13. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #3: Know your goals Wednesday, February 23, 2011
  • 14. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  • 15. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #4: Know your project objectives Wednesday, February 23, 2011
  • 16. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  • 17. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #5: Avoid demands Wednesday, February 23, 2011
  • 18. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  • 19. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #6: Know what you’re trying to say Wednesday, February 23, 2011
  • 20. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 21. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 22. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Wednesday, February 23, 2011
  • 23. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #7: Define a tone Tone: Snappy, humorous, tongue-in-cheek. Like This: You say we’ve been around the block. We take that as a compliment. Not That: Our clients value the decades of experience Zehno’s team has. Wednesday, February 23, 2011
  • 25. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit Wednesday, February 23, 2011
  • 26. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #8: Do a content/story audit From http://www.adaptivepath.com/ideas/essays/archives/000040.php Wednesday, February 23, 2011
  • 27. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  • 28. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #9: Find out who you’re dealing with Wednesday, February 23, 2011
  • 29. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality Wednesday, February 23, 2011
  • 30. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #10: Audit for quantity AND quality {Wednesday, February 23, 2011
  • 31. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  • 32. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #11: Identify the gap between what you have and what you need Wednesday, February 23, 2011
  • 34. Building what you need: Cultivating stories Wednesday, February 23, 2011
  • 35. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  • 36. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #12: Create a beat system Wednesday, February 23, 2011
  • 37. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  • 38. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #13: Be open in interviews Wednesday, February 23, 2011
  • 39. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 40. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 41. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 42. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #14: Photos are worth 1,000 words Wednesday, February 23, 2011
  • 43. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  • 44. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #15: Image and note libraries outlive individual staff members Wednesday, February 23, 2011
  • 45. Do something with all this work Wednesday, February 23, 2011
  • 46. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 47. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 48. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #16: Conquer politics Wednesday, February 23, 2011
  • 49. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Wednesday, February 23, 2011
  • 50. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #17: Use collaborative tools Page table example from Content Strategy for the Web Wednesday, February 23, 2011
  • 51. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  • 52. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #18: Create an editorial matrix and calendar Wednesday, February 23, 2011
  • 53. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  • 54. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #19: Curate, recycle and repackage Wednesday, February 23, 2011
  • 55. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 56. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! From http://www.losowsky.com/magtastic/2008/good-thinking/ Wednesday, February 23, 2011
  • 57. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 58. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 59. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS #20: Get fresh! Wednesday, February 23, 2011
  • 60. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS 20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS Bonus Tip: Your work is never done! Wednesday, February 23, 2011
  • 61. Keep asking questions http://slidesha.re/hPUjgM white papers, resources & enewsletter: www.zehno.com twitter.com/zehno facebook.com/zehnocrossmedia Wednesday, February 23, 2011