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UXpresented	
  by
                         FOR	
  DEVELOPERS

     ZEHNERGROUP




ZG                                           UX	
  FOR	
  DEVELOPERS
ZEHNERGROUP
 Through strategy, design, and technology innovation ZehnerGroup builds startups and
 transforms established organizations.

 presen:ng

 Ma/hew	
  Zehner               Barre/	
  Morse                   Weston	
  James
 Founder	
  &	
  CEO            IA	
  &	
  Product	
  Developer   Crea:ve	
  Director




ZG                                                                                      UX	
  FOR	
  DEVELOPERS
TOPICS	
  WE	
  WILL	
  COVER

     what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
USER	
  EXPERIENCE
 User	
  experience	
  provides	
  a	
  plaOorm	
  to	
  achieve	
  the	
  interests	
  of	
  all	
  stakeholders:
 Making	
  products	
  easy	
  to	
  use,	
  valuable,	
  and	
  effecWve	
  for	
  users




                    Market                Business




                                UX

                     Design             Development




ZG                                                                                                                   UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
UX	
  is...




        dynamic



     “If I asked my customers what they wanted, they would have asked for a faster horse.” - Henry Ford

ZG                                                                                              UX	
  FOR	
  DEVELOPERS
UX	
  is...
                                                           innovaWon




              “Innovation distinguishes between a leader and a follower.” - Steve Jobs

ZG                                                                                       UX	
  FOR	
  DEVELOPERS
UX	
  is...
              subjecWve




ZG                        UX	
  FOR	
  DEVELOPERS
UX	
  is...

            simplicity




 “Confusion and clutter are the failure of design, not the attributes of information” - Edward Tufte

ZG                                                                                              UX	
  FOR	
  DEVELOPERS
UX	
  is...


         context




     “People’s behavior makes sense if you think about it in terms of their goals, needs, and motives”
                                             - Thomas Mann
ZG                                                                                              UX	
  FOR	
  DEVELOPERS
UX	
  is...



                                                                                 invisible




              “Ease of use may be invisible, but its absence sure isn’t” - IBM


ZG                                                                                   UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
UX	
  IN	
  THE	
  PRODUCT	
  LIFECYCLE
 The	
  enWre	
  product	
  team	
  is	
  involved	
  in	
  creaWng	
  the	
  framework	
  that	
  generates	
  “The	
  User	
  Experience”.




                            InteracHon	
          Front-­‐end	
  
                              Design             Development




                InformaHon	
                                                                                                                    The	
  User
                Architecture
                                         Content             Technology                          Product                                       Experience




       Strategy                                    Backend	
  
                           Visual	
  Design      Development




ZG                                                                                                                                              UX	
  FOR	
  DEVELOPERS
DEVELOPER	
  vs	
  UX	
  DEVELOPER
 Is	
  a	
  UX	
  developer	
  simply	
  a	
  “good	
  developer”?



                  FuncHonal                                                  FuncHonal      Process
                    Specs                                                      Specs




                            Developer                      vs        InteracHons
                                                                                       UX
                                                                                    Developer
                                                                                                           Flow




                                                                               IntuiHve    User	
  Goals




            “If we want users to like our software we should design it to behave like a likeable person:
                                 respectful, generous, and helpful.” - Alan Cooper
ZG                                                                                                                UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
the	
  UX	
  process

     early	
  involvement




 “Like all forms of design, visual design is about problem solving, not about personal preference or
                                 unsupported opinion.” - Bob Baxley
ZG                                                                                              UX	
  FOR	
  DEVELOPERS
the	
  UX	
  process


                                                                       prototyping




     “The only thing more expensive than writing software is writing bad software” - Alan Cooper

ZG                                                                                          UX	
  FOR	
  DEVELOPERS
the	
  UX	
  process




                       tesWng	
  &	
  iteraWng




ZG                                     UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
what	
  are	
  the	
  benefits?

     communicaWon




ZG                               UX	
  FOR	
  DEVELOPERS
what	
  are	
  the	
  benefits?




                                 product	
  understanding




ZG                                                 UX	
  FOR	
  DEVELOPERS
what	
  are	
  the	
  benefits?




     accountability



ZG                               UX	
  FOR	
  DEVELOPERS
what	
  are	
  the	
  benefits?



             usability




ZG                               UX	
  FOR	
  DEVELOPERS
what	
  are	
  the	
  benefits?

                                wow




     “Perfection is achieved, not when there is nothing more to add, but when there is nothing left
                               to take away” - Antoine De Saint-Exupery
ZG                                                                                             UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
EVALUATING	
  SUCCESSFUL	
  UX

 CRITERIA         USER	
  EXPERIENCE                                                          Y/N

 UTILITY          Are	
  the	
  funcWons	
  useful	
  and	
  fit	
  my	
  purpose?

 USABILITY        Is	
  it	
  easy	
  and	
  efficient	
  to	
  get	
  things	
  done?

 AESTHETICS       Is	
  it	
  visually	
  a/racWve	
  and	
  feel	
  good?

 IDENTIFICATION   Can	
  I	
  idenWfy	
  with	
  the	
  product?

 STIMULATION      Do	
  I	
  get	
  a	
  “wow”	
  experience?

 VALUE            What	
  is	
  the	
  value	
  and	
  importance	
  for	
  me?




ZG                                                                                     UX	
  FOR	
  DEVELOPERS
what	
  is	
  UX?   who’s	
  job	
  is	
  it?
     the	
  UX	
  process     what	
  are	
  the	
  benefits?
     how	
  do	
  i	
  evaluate	
  success?
     resources



ZG                                                             UX	
  FOR	
  DEVELOPERS
UX	
  &	
  DESIGN	
  PATTERN	
  RESOURCES




                         dribbble.com	
  -­‐	
  Dribbble	
  is	
  show	
  and	
  tell	
  for	
  designers.	
  



ZG                                                                                                               UX	
  FOR	
  DEVELOPERS
UX	
  &	
  DESIGN	
  PATTERN	
  RESOURCES




          paRerntap.com	
  -­‐	
  PaBern	
  Tap	
  aims	
  to	
  be	
  the	
  best	
  resource	
  for	
  examples	
  of	
  specific	
  design	
  and	
  user	
  experience	
  paBerns	
  on	
  the	
  web.	
  



ZG                                                                                                                                                                                                              UX	
  FOR	
  DEVELOPERS
UX	
  &	
  DESIGN	
  PATTERN	
  RESOURCES




           developer.yahoo.com/ypa/erns	
  -­‐	
  This	
  library	
  shares	
  user	
  interface	
  paBerns	
  with	
  the	
  web	
  design	
  and	
  development	
  community.



ZG                                                                                                                                                                                UX	
  FOR	
  DEVELOPERS
TESTING	
  AND	
  ITERATING	
  -­‐	
  silverbackapp.com




                        silverbackapp.com	
  -­‐	
  Guerrilla	
  usability	
  tes:ng	
  soHware	
  for	
  designers	
  and	
  developers



          “We do not see things as they are. We see things as we are.” - From the Talmud

ZG                                                                                                                                         UX	
  FOR	
  DEVELOPERS
TESTING	
  AND	
  ITERATING	
  -­‐	
  usertesHng.com




          usertesHng.com	
  -­‐	
  The	
  fastest,	
  cheapest	
  way	
  to	
  find	
  out	
  why	
  users	
  leave	
  your	
  website	
  +	
  Video	
  of	
  a	
  visitor	
  speaking	
  +	
  WriBen	
  summary




ZG                                                                                                                                                                                                                UX	
  FOR	
  DEVELOPERS
TESTING	
  AND	
  ITERATING	
  -­‐	
  usabilityhub.com




          usabilityhub.com	
  -­‐	
  UsabilityHub	
  provides	
  a	
  set	
  of	
  online	
  usability	
  tools	
  to	
  help	
  you	
  test	
  the	
  effec:veness	
  of	
  your	
  designs	
  and	
  concepts.


ZG                                                                                                                                                                                                                UX	
  FOR	
  DEVELOPERS
UX
      QuesWons?




ZG                UX	
  FOR	
  DEVELOPERS

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UX for Developers - ZehnerGroup

  • 1. UXpresented  by FOR  DEVELOPERS ZEHNERGROUP ZG UX  FOR  DEVELOPERS
  • 2. ZEHNERGROUP Through strategy, design, and technology innovation ZehnerGroup builds startups and transforms established organizations. presen:ng Ma/hew  Zehner Barre/  Morse Weston  James Founder  &  CEO IA  &  Product  Developer Crea:ve  Director ZG UX  FOR  DEVELOPERS
  • 3. TOPICS  WE  WILL  COVER what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 4. USER  EXPERIENCE User  experience  provides  a  plaOorm  to  achieve  the  interests  of  all  stakeholders: Making  products  easy  to  use,  valuable,  and  effecWve  for  users Market Business UX Design Development ZG UX  FOR  DEVELOPERS
  • 5. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 6. UX  is... dynamic “If I asked my customers what they wanted, they would have asked for a faster horse.” - Henry Ford ZG UX  FOR  DEVELOPERS
  • 7. UX  is... innovaWon “Innovation distinguishes between a leader and a follower.” - Steve Jobs ZG UX  FOR  DEVELOPERS
  • 8. UX  is... subjecWve ZG UX  FOR  DEVELOPERS
  • 9. UX  is... simplicity “Confusion and clutter are the failure of design, not the attributes of information” - Edward Tufte ZG UX  FOR  DEVELOPERS
  • 10. UX  is... context “People’s behavior makes sense if you think about it in terms of their goals, needs, and motives” - Thomas Mann ZG UX  FOR  DEVELOPERS
  • 11. UX  is... invisible “Ease of use may be invisible, but its absence sure isn’t” - IBM ZG UX  FOR  DEVELOPERS
  • 12. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 13. UX  IN  THE  PRODUCT  LIFECYCLE The  enWre  product  team  is  involved  in  creaWng  the  framework  that  generates  “The  User  Experience”. InteracHon   Front-­‐end   Design Development InformaHon   The  User Architecture Content Technology Product Experience Strategy Backend   Visual  Design Development ZG UX  FOR  DEVELOPERS
  • 14. DEVELOPER  vs  UX  DEVELOPER Is  a  UX  developer  simply  a  “good  developer”? FuncHonal FuncHonal Process Specs Specs Developer vs InteracHons UX Developer Flow IntuiHve User  Goals “If we want users to like our software we should design it to behave like a likeable person: respectful, generous, and helpful.” - Alan Cooper ZG UX  FOR  DEVELOPERS
  • 15. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 16. the  UX  process early  involvement “Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.” - Bob Baxley ZG UX  FOR  DEVELOPERS
  • 17. the  UX  process prototyping “The only thing more expensive than writing software is writing bad software” - Alan Cooper ZG UX  FOR  DEVELOPERS
  • 18. the  UX  process tesWng  &  iteraWng ZG UX  FOR  DEVELOPERS
  • 19. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 20. what  are  the  benefits? communicaWon ZG UX  FOR  DEVELOPERS
  • 21. what  are  the  benefits? product  understanding ZG UX  FOR  DEVELOPERS
  • 22. what  are  the  benefits? accountability ZG UX  FOR  DEVELOPERS
  • 23. what  are  the  benefits? usability ZG UX  FOR  DEVELOPERS
  • 24. what  are  the  benefits? wow “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away” - Antoine De Saint-Exupery ZG UX  FOR  DEVELOPERS
  • 25. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 26. EVALUATING  SUCCESSFUL  UX CRITERIA USER  EXPERIENCE Y/N UTILITY Are  the  funcWons  useful  and  fit  my  purpose? USABILITY Is  it  easy  and  efficient  to  get  things  done? AESTHETICS Is  it  visually  a/racWve  and  feel  good? IDENTIFICATION Can  I  idenWfy  with  the  product? STIMULATION Do  I  get  a  “wow”  experience? VALUE What  is  the  value  and  importance  for  me? ZG UX  FOR  DEVELOPERS
  • 27. what  is  UX? who’s  job  is  it? the  UX  process what  are  the  benefits? how  do  i  evaluate  success? resources ZG UX  FOR  DEVELOPERS
  • 28. UX  &  DESIGN  PATTERN  RESOURCES dribbble.com  -­‐  Dribbble  is  show  and  tell  for  designers.   ZG UX  FOR  DEVELOPERS
  • 29. UX  &  DESIGN  PATTERN  RESOURCES paRerntap.com  -­‐  PaBern  Tap  aims  to  be  the  best  resource  for  examples  of  specific  design  and  user  experience  paBerns  on  the  web.   ZG UX  FOR  DEVELOPERS
  • 30. UX  &  DESIGN  PATTERN  RESOURCES developer.yahoo.com/ypa/erns  -­‐  This  library  shares  user  interface  paBerns  with  the  web  design  and  development  community. ZG UX  FOR  DEVELOPERS
  • 31. TESTING  AND  ITERATING  -­‐  silverbackapp.com silverbackapp.com  -­‐  Guerrilla  usability  tes:ng  soHware  for  designers  and  developers “We do not see things as they are. We see things as we are.” - From the Talmud ZG UX  FOR  DEVELOPERS
  • 32. TESTING  AND  ITERATING  -­‐  usertesHng.com usertesHng.com  -­‐  The  fastest,  cheapest  way  to  find  out  why  users  leave  your  website  +  Video  of  a  visitor  speaking  +  WriBen  summary ZG UX  FOR  DEVELOPERS
  • 33. TESTING  AND  ITERATING  -­‐  usabilityhub.com usabilityhub.com  -­‐  UsabilityHub  provides  a  set  of  online  usability  tools  to  help  you  test  the  effec:veness  of  your  designs  and  concepts. ZG UX  FOR  DEVELOPERS
  • 34. UX QuesWons? ZG UX  FOR  DEVELOPERS

Notas do Editor

  1. \n
  2. \n
  3. \n
  4. All parties are involved in UX\n
  5. \n
  6. User experience is dynamic, because it changes over time as circumstances change.\nInstead of simply an interaction between human and computer there is now an additional interaction with a users social community\n
  7. Not to make something different... to make something simpler or more valuable to the user\n
  8. Experience is subjective to the user .. Therefore the experience belongs to the user\nWe can however design great frameworks to empower great experiences\nFlipboard makes the experience of reading social feeds simpler, faster and better.\n\n
  9. Users will use something that is simple and allows them to quickly achieve their goals\n
  10. how does what we create fit into the lives of the people we create it for?\nUnderstand the users you are designing for so you can better prioritize information\nHow does this feature answer a need of the user?\nGet end user and stakeholder input in the beginning to eliminate guess work\n
  11. \n
  12. \n
  13. All parties are involved in UX\n
  14. All parties are involved in UX\n
  15. \n
  16. Get involved early\nWorkshops\nStakeholder interviews / results\nShare technology / capabilities with team\n\n
  17. Quick to create and painless\nReusable Technologies / HTML\nDynamic prototypes create context\nFeature level rather than product level\nInspires questions and discussion through interaction\n\n
  18. Quick to create and painless\nReusable Technologies / HTML\nDynamic prototypes create context\nFeature level rather than product level\nInspires questions and discussion through interaction\n\n
  19. \n
  20. Get involved early\nComponent of Agile iterative development\nDynamic prototypes create context\nAllows prototyping on a feature level rather than a product level\nAble to be user-tested and iterated on\nInspires questions and discussions through interaction\nQuick to create and painless\nReusable technologies (HTML/JS/etc)\n
  21. best CEOs int he world understand where the broom is\n
  22. confident about the product you developed - not just building something you were handed by design team\n\n
  23. confident about the product you developed - not just building something you were handed by design team\n\n
  24. confident about the product you developed - not just building something you were handed by design team\n\n
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  26. \n
  27. \n
  28. \n
  29. \n
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  33. \n
  34. \n