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Where Is
Custom Magazine
 Content
  Going?   by
Corporate strategies
         today:
      Less focus on
   individual products.
      More focus on
partnerships and solutions.
Role of a magazine
          today:
   Magazine is too slow
   to be a news media.
Magazine is good at painting
    a deeper picture.
Corporate
                 strategies:
                 Focus on      Focus on
                 products.     solutions.
Role of a
magazine:
Deeper
understanding.




News media.
Corporate
strategies:
Focus on      Focus on
products.     solutions.
Role of a
magazine:
Deeper
understanding.




News media.
Corporate
                 strategies:
                 Focus on      Focus on
                 products.     solutions.
Role of a
magazine:
Deeper
understanding.




News media.
Corporate
                 strategies:
                 Focus on      Focus on
                 products.     solutions.
Role of a
magazine:
                    Is your      Is your
Deeper             magazine     magazine
understanding.       here?        here?



                    Is your      Is your
News media.        magazine     magazine
                     here?        here?
www.zeeland.fi

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