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Viral Content
 How to widen your content reach?




          Miikka Leinonen
This is where you store your content.
Blogs    Videos




          Slides
Photos
Blogs   Videos




                       Slides
            Photos


How will your content meet your audience?
Blogs   Videos




                       Slides
            Photos


How will your content meet your audience?
       Through recommendations.
This is how you can help your content to be found:
New Social Media
Company owned
New Social Media
Company owned   Staff owned
New Social Media
              Company owned    Staff owned




 Do you have
a plan for this?
"Old" Social Media       New Social Media
                     Company owned   Staff owned
"Old" Social Media       New Social Media
                          Company owned   Staff owned


    Website

   Intranet

   Email


Newsletter



              ?
"Old" Social Media                 New Social Media
                                   Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter
                      Do you have
              ?
                     a plan for this?
5
       steps

How to widen your
  content reach
"Old" Social Media        External media
                          Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter



              ?
"Old" Social Media                   External media
                                     Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter



              ?             1
                  Find all owned media and
                  create a sharing protocol.
"Old" Social Media                     External media
                                       Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter



              ?               2
                     Create communication
                  channels with your specialist.
"Old" Social Media                    External media
                                      Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter



              ?               3
                     Remember to link your
                  "old" web and "new" content.
"Old" Social Media                    External media
                                      Company owned    Staff owned


    Website

   Intranet

   Email


Newsletter



              ?              4
                  Check that all your valuable
                     content comes here.
"Old" Social Media                     External media
                                   Company owned        Staff owned


    Website

   Intranet

   Email


Newsletter



              ?            5
                  Increase the quality of
                       your content.
@miikkaleinonen


Facebook.com/ZeelandGroup

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How to widen your content reach?

  • 1. Viral Content How to widen your content reach? Miikka Leinonen
  • 2. This is where you store your content.
  • 3. Blogs Videos Slides Photos
  • 4. Blogs Videos Slides Photos How will your content meet your audience?
  • 5. Blogs Videos Slides Photos How will your content meet your audience? Through recommendations.
  • 6. This is how you can help your content to be found:
  • 8. New Social Media Company owned Staff owned
  • 9. New Social Media Company owned Staff owned Do you have a plan for this?
  • 10. "Old" Social Media New Social Media Company owned Staff owned
  • 11. "Old" Social Media New Social Media Company owned Staff owned Website Intranet Email Newsletter ?
  • 12. "Old" Social Media New Social Media Company owned Staff owned Website Intranet Email Newsletter Do you have ? a plan for this?
  • 13. 5 steps How to widen your content reach
  • 14. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ?
  • 15. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ? 1 Find all owned media and create a sharing protocol.
  • 16. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ? 2 Create communication channels with your specialist.
  • 17. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ? 3 Remember to link your "old" web and "new" content.
  • 18. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ? 4 Check that all your valuable content comes here.
  • 19. "Old" Social Media External media Company owned Staff owned Website Intranet Email Newsletter ? 5 Increase the quality of your content.