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Construc Digital Hotel Email Marketing

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This presentation shows why it is vital all hotels have an email marketing strategy so that they can get the most from their already existing customers.

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Successful Brand Building through Email Marketing ,[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Mandate
Getting The Message Right Info overload – Text Heavy Lack of Info – Image Heavy Design that does not communicate intended message
[object Object],What We Did
[object Object],[object Object],Getting The Message Right BEFORE AFTER Call-To-Action that is nearly hidden (Email links are almost always ignored) Redesigned Call-To-Action that is prominent, visible & effective Enticing Call-To-Action resulting in increased click-through rates
Preview Pane Optimisation BEFORE AFTER Unoptimised layout which results in disinterest in the email based on ineffective utilisation of prime screen estate Redesigned layout immediately lets the customer know what this email is all about, enticing the customer to find out more
Preview Text Optimisation BEFORE AFTER Usual preview of content Optimised preview content to grab customer’s attention
[object Object],[object Object],[object Object],Data Cleansing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Your Customers
[object Object],Target Your Customers Result: Immediate and Direct Impact with an increase of 54% on Email Open Rates and Phone Enquiries
[object Object],[object Object],Track & Measure
Track & Measure ,[object Object]
[object Object],[object Object],[object Object],Subscriber Lifecycle Management
Subscriber Lifecycle Management ,[object Object],[object Object],[object Object]
[object Object],[object Object],Empower The Team
[object Object],[object Object],Empower The Team
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Results Standard Open Rate Standard Unique Open Rate Construct Unique Open Rate Construct Open Rate
What We Can Do For You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 

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Construc Digital Hotel Email Marketing

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  • 2.
  • 3.
  • 4.
  • 5. Getting The Message Right Info overload – Text Heavy Lack of Info – Image Heavy Design that does not communicate intended message
  • 6.
  • 7.
  • 8. Preview Pane Optimisation BEFORE AFTER Unoptimised layout which results in disinterest in the email based on ineffective utilisation of prime screen estate Redesigned layout immediately lets the customer know what this email is all about, enticing the customer to find out more
  • 9. Preview Text Optimisation BEFORE AFTER Usual preview of content Optimised preview content to grab customer’s attention
  • 10.
  • 11.
  • 12.
  • 13.
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