Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Roland Berger_Understanding your consumers
1. Value
proposition
1929 DIXI 3 / 15 PS 7
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2. MD
Swatch
130
30 , 000
19
1
Profiler
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3. /
Stimulation Solutions
Solidarity Price
1
Quality Customized / New&Cool Purism
Proven Clanning / Thrill&Fun Nature
Service Carefree Passion Fair
Protech Vitality Aspiration Smart Shopping
Personal Efficiency Classic Tranquil Total Cost
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4. 1
1
3
+
-
E emotional
R rational
3~5 needs
Value Statements Anti-needs
AVP Actual Value Proposition
Pro-
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5. 2
18 25
2
3
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6. 14 19
/ /
4
20 29
30 39
4
40
/
3
5
/
5
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7. 5
Meli
Market Driver
Meli
2001 50%
Meli
29
10 19 30 %
Meli
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8. 6
Lian
Meli
Lian /
Meli
6
Meli
Meli
Meli
Meli Meli
Meli 7
Meli
7 Meli
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9. 8 Meli
Meli
/
/
Meli
Meli TVP Target
Value Proposition
Meli
Meli Meli
8 Meli
2
Meli
9 Meli
PVP
Projected Value Proposition
Meil
Meli
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10. 2 Meli
Meli
Meli
Meli
Meli
Meli
Meli
Meli
80
9 Meli
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