www.ZBizInc.com

1. The Facebook® Specialists
Connec;ng With Your Ideal Customers
Zach Johnson – www.zbizinc.com

2. Agenda
• Who is ZBiz?
• Why Facebook?
• ABC’s of Facebook
• The Problem
• The Solu;on
• The Method
• FanGrower

3. Who Is ZBiz?
• Past Campaigns:
• Mind Movies
• Hope for Hai;
• Socialert
• All Access Merchandise
• Generated over 80,000 “likes” in the
past 12 months

4. Why Facebook?

5. Why Facebook?
• “TradiKonal” Methods Are Dying
• SEO and Programs Like Google AdWords
Can Costs $$$$
• Are You On The First Page Of Google?
• CompeKng with Search Engines

6. Why Facebook?
On Facebook You Can Easily:
Communicate
• The average user has 130 friends and generates 90 pieces of
content each month!
Viral Lead GeneraKon
• Over 30 Billion Pieces of Content Are Shared Each Month!
A New Sales Funnel
• Facebook Sends More Traffic To Third‐Party Sites Than Google®

7. Why Facebook? ‐ Communica;on
• Email Has Lost Credibility ‐ Open Rates Less Than 10%
• Consumers Are Overwhelmed With “One Way” CommunicaKon

8. Why Facebook? ‐ Communica;on
• Companies Are Trying Everything to Rise Above The Noise
• MulKchannel CommunicaKon… In One Place!
+
=
+

9. Why Facebook? – Viral Lead Genera;on
• Users WANT to Interact!
• Average User Spends 1 Hour a Day on Facebook
• Average Like is Worth $3.60 Per Year in Impression Value

10. Why Facebook? – A New Sales Funnel
• Repeat Customers
• Qualified Leads
• A Facebook Page That is Designed To
Convert
$$$

11. The ABC’s Of
Facebook

12. ABC’s Of Facebook
A
• Automate
• Affiliate
• Accurate InformaKon
“The Problems”

13. Automate
Time Consuming
• Status Updates
• Content Crea;on
Scalability
• Adding Friends
• Untargeted Marke;ng

14. Affiliate
GeneraKng Traffic
• Ad’s Aren’t The Only Way!
• Developing a Whole New Strategy
CommunicaKon
• One‐Way
• Trying To Rise Above The
Noise

15. Accurate Informa;on
Fake InformaKon Quality of InformaKon
• User Required To Enter It • Just The Basics
• Email: blahblah@blah.com • Facebook Connect
• Phone #: 12345678910

16. ABC’s Of Facebook
B
“The Solu;on”
• Beyond Buzz
• Beger Buyers
• Bold Branding

17. Beyond Buzz
Facebook Can Deliver Results
• A Proven Lead Genera;on Model
• Over 1200 people telling 38,400 of
their friends in less than 34 hours!
Long Term
• Buzz’s Die, Rela;onships Don’t
• Readily Available Communica;on
Channel

18. Bejer Buyers
Qualified
• Less Guess Work
• Social Media Provides More
Informa;on
Quality
• Rela;onship Focused Plakorm
• Humanizing of Big Brands
• Loyalty, Referrals, Friend
Endorsements

19. Bold Branding
Level Playing Field
• Extremely Low Cost
• Coca Cola Has a Facebook Page…
So Does ZBiz!
New Main Stream Plahorm
• Bold Moves = Big Results
• Aggressiveness

20. ABC’s Of Facebook
C“The Method”
• Collaborate
•CapKvate
• Convert

21. C – The Method
Collaborate
CapKvate
Convert

22. Collaborate
More Eyes On Your Business

23. Collaborate
Influencers
• Exis;ng Rela;onships
• Leverage Traffic & Networks
• Combined Resources
Endorsed Facebook Channels
• Inbox • Wall Posts
• News Feed • SMS

24. Collaborate – Success Story
Details
• Collaborated With Affiliates
• Partnered With Influencers
• Managed All Facebook Content
Results
• 15,000 Likes in 30 Days – 1.5 million
overall
• 5,000 People Shared
• 250,000 Email Opt‐In

25. CapKvate
Viral Lead Genera9on

26. Cap;vate
• Educate and Entertain
• Generate Excitement About an Opportunity
• Over 30 Billion Pieces of Content Are Shared on Facebook Each Month!
• Build a RelaKonship
• Rela;onship = Greater Chance of Actual Purchase

27. Cap;vate – Success Story
Details
• Users Create Videos/Content
• Rewarded For Par;cipa;on
• Educated Par;cipants About Mobile Marke;ng
Opportunity
Results
• 50 Users Told 5,000 People in 72 Hours
• Average Person Told 100 Friends
• 60% of Users Uploaded Videos

28. $ $
$ $
Convert
From Likes to Leads

29. Convert
• Facebook Sales Funnels
• Stop Was;ng Time With Unqualified Prospects
• Increased Email Opt‐In Rates
• Increased Webinar Ajendance Rates
• Track Your Results
• How Many Viewed Your Page?
• How Many Of Them Entered Their Email?
• How Many Ajended Your Webinar?
• How Many Signed Up For a Consulta;on?
• Where Are They From?
• ZBiz Custom Sales Funnels Come Pre‐Installed With Google Analy;cs!
$$$

30. Convert – Success Story
Details
• U;lized FanGrower
• Automated Conversions
• Turned Normal Leads Into an Affiliates
Results
• Contributed to a single product
launch genera;ng $2 million in
revenue!
• Average user told 38 of their
friends!

31. Method Recap
Collaborate
• Influencers
• Endorsed Channels
CapKvate
• Educate
• Build a Rela;onship
Convert
• Facebook Sales Funnel
• Tracking Results

32. FanGrower
The Future Of Facebook Campaigns

33. FanGrower
• Automate
• Fully Automated Souware Solu;on
• No More Time Consuming Content Crea;on
• Affiliate
• Friend Endorsements
• 71% of People Claim That Reviews From Family Members or Friends Exert A
“Great Deal” or a “Fair Amount” of Influence When Deciding To Purchase a
Product
• Accurate InformaKon
• More Than an Email Address – Facebook Profile Informa;on
• All Informa;on Stored On Your Database For Future Use
• Product Results
• Over 3,000 Likes In Under 1 Week!
• Over 1200 People Tell 38,400 of Their Friends in Under 34 Hours!

34. Thank You
Copyright 2011 ZBiz Inc. – All Rights Reserved