1. 10 Social Media Predictions For 2011
Zach Johnson
www.ZBizInc.com

2. Outline
• Personal Background and Experience
• Predicting the future of Social Media
• Advertising Trends
• Talent, Patents, Products and Opportunities
• Case Studies
• 10 Social Media Trends
• Questions

3. My Personal Story
• Graduated from Fermanian Business School in 2008
• Financial Advisor (Short lived.... don’t do it)
• Head Coach @ TrafficGeyser.com
• Started ZBiz May 2009

4. How Do We Know The Future Of
Social Media?
• Advertising Trends
• Usage & Open Rates
• Recruiting Of Talent
• Patents
• Press Releases

5. What is Social Media?
• http://www.youtube.com/watch?v=T-wYeTHQCh4

6. Advertising Trends

7. Advertising Trends
• http://www.ft.com/cms/s/
2/891e2946-796b-11df-
b063-00144feabdc0.html?
ftcamp=rss

8. Advertising Trends

9. Usage & Open Rates
• Email Open Rates Are
Dropping

10. Usage & Open Rates
• Social Messaging Email May
Have Higher Open Rates
Than Traditional Email
• Linked In Messages - 35%
• Facebook,Twitter,YouTube
- unknown?

11. Usage & Open Rates
• 97% Open Rates on SMS
• Iphone is only 4% of mobile
market
• SmartPhones are only 18%
of mobile market.
• Source:Adweek

12. Recruiting of Talent
• Back in May 2010, Facebook
hired Erick Tseng, Google’s
lead product manager of
Android.

13. Recruiting of Talent
• What is Facebook up to? Let’s
look at some dull patent filings
for some hints!

14. Patents
• http://patft.uspto.gov/

15. Patents
• http://patft.uspto.gov/

16. Patents
• http://patft.uspto.gov/

17. Press & Product Releases
• Facebook F8 Conference is a conference where Facebook
reveals new technology to Facebook Platform developers.
• Examples: Facebook Connect & Facbook Titan
(http://www.facebook.com/sitetour/connect.php)

18. What Opportunity Does This
Present?
• Facebook Ads are better than Google’s
• Fan Pages & Likes are your new distribution channel
• Social Influencers become a huge part of social
marketing

19. What Opportunity Does This
Present?
• Become more relevant to your prospects
• Instant/ mobile is the future of social media
• Opportunity For Cost Per Lead May Reduce
Dramatically
• New Demographic Data Available

20. Case Study: CMO Of Kodak
• Increase engagement
• Build personal brand
• Content creation map & calendar
• Facebook app dev. consulting
• Segmentation Of Audience

21. Case Study: Mind Movies
• 15,000 Likes in 30 days
• Alex rank of 870
• 1.5 million in revenue
• 5,000 Facebook SHARES
• 250,000 email opt ins

22. 10 Social Media Predictions for
2011
• Facebook Instant Personalization of everything
• Social newsfeed algorithms & patents become more complex
• Facebook Connect Replaces Email Opt In
Mother Zachina
Famed Fortune
Teller

23. 10 Social Media Predictions for
2011
• Social Banner Retargeting
• Influencer marketing becomes more important
• Social CRM Integration

24. 10 Social Media Predictions for
2011
• Privacy expectations will continue to lower
• Social media measurement & analytics
• Facebook & SMS integration
• More couples meet through Mafia Wars and get married

25. 10 Social Media Predictions for
2011

26. 10 Social Media Predictions for
2011
Questions?