1. 10 Social Media Predictions For 2011
Zach Johnson
www.ZBizInc.com
2. My Personal Story
• Graduated from Fermanian Business School in 2008
• Financial Advisor (Short lived.... don’t do it)
• Head Coach @ TrafficGeyser.com
• Started ZBiz May 2009
3. How Do We Know The Future Of
Social Media?
• Advertising Trends
• Usage & Open Rates
• Recruiting Of Talent
• Patents
• Press Releases
4. What is Social Media?
• http://www.youtube.com/watch?v=T-wYeTHQCh4
8. Usage & Open Rates
• Email Open Rates Are
Dropping
9. Usage & Open Rates
• Social Messaging Email May
Have Higher Open Rates
Than Traditional Email
• Linked In Messages - 35%
• Facebook, Twitter,YouTube
- unknown?
10. Usage & Open Rates
• 97% Open Rates on SMS
• Iphone is only 4% of mobile
market
• SmartPhones are only 18%
of mobile market.
• Source: Adweek
11. Recruiting of Talent
• Back in May 2010, Facebook hired Erick
Tseng, Google’s lead product manager of
Android.
15. Press & Product Releases
• Facebook F8 Conference is a conference where Facebook reveals new
technology to Facebook Platform developers.
• Product Pages: http://www.facebook.com/sitetour/connect.php
16. What Opportunity Does This
Present?
• Facebook Ads are • Become more relevant
better than Google’s
• Mobile is the future of
• Fan Pages & Likes are Social
your new distribution
channel • Cost Per Lead May
Reduce Dramatically
• Social Influencers
become a huge part of • New Demographic
social marketing Data
17. Case Study: CMO Of Kodak
• Increase Engagement
• Build Personal Brand
• Content Creation Map & Calendar
• Facebook App Dev. Consulting
• Segmentation Of Audience
18. Case Study: Mind Movies
• 15,000 Likes in 30 days
• Alex rank of 870
• 3 weeks:1.5 million in revenue
• 5,000 Facebook SHARES
• Facebook App Dev. Consulting
19. 10 Social Media Predictions for
2011
• Facebook Instant
Personalization on • Social CRM Integration -
Everything www.Flowtown.com
• Social Newsfeed algorithms
& patents become more • Privacy expectations will
continue to drop
complex
• Facebook Connect Replaces • Social Media Measurement &
Analytics
Email Opt In
• Social Banner Retargeting • Facebook & SMS Integration
• Influencer marketing will • More Couples Get Married
after they meet on Mafia
become hugely important - Wars
Klout.com