Tony Hsieh founded Zappos in 1999 after selling his previous company LinkExchange to Microsoft for $265 million. Zappos started as an online shoe retailer and has since expanded into other clothing and accessory categories. The company emphasizes outstanding customer service through its 365-day return policy, fast shipping, and friendly customer service representatives. Zappos prides itself on its unique culture and core values such as delivering "WOW" customer service. The company believes that by focusing on its culture and putting customers first, it can build a long-term sustainable brand with high customer loyalty and repeat business.