Facebook crossed the billion active user mark, as on December 2012, creating one of the largest pool of potential candidates. This makes Facebook an essential component of any company’s social recruitment strategy. Find 5 simple steps to help you recruit with Facebook.

1. 5 Simple Steps
to help you recruit with Facebook
zalp.com

2. How prevalent is the use of Facebook in the
recruitment process and why do recruiters turn to
social network at all?
Lately Facebook crossed the billion active user mark
creating one of the largest pool of potential candidates
making it an essential component of any company’s
social recruitment strategy.
Here are five ways which will help you to leverage the power of Facebook to
find top candidates for your organization

3. 1. Create an engaging Facebook Page
Simply having a Facebook page for your company is not enough, you need to ensure that the
content is engaging and regularly updated.
Some tips for this include :
Share your company culture along with your employees speaking
on the what aspects about their job and work place they like
Provide links to your company’s career site on your Facebook page
Post job opportunities and provide details on the recruitment process
Be responsive to increase your social media engagement level

4. 2. Create communities
A Facebook group is a great option to provide value, content, and
information about an industry or area and thus build a valuable potential
candidate pool over a period of time.
Creating targeted communities is also a good strategy. Targets
can be location based, industry focused, or job domain specific
Ensure the community is value based with little self promotion
Consistency is the key to ensure that your community is
successful
Remember to be prompt with responses and updating the
community with fresh, valuable content regularly

5. 3. Have a Content Strategy
A Pull-marketing Strategy where potential candidates themselves actively
engage with you on Facebook as opposed to aggressive sourcing can be
effectively achieved by focusing on Content generation.
Offering high value content is one way to keep potential candidates
interested. Here are few points to consider:
Write and develop engaging content on relevant topics to keep
your prospective candidates engaged
Try creating effective job descriptions to attract hard to reach
candidates to your brand.
Educate your prospective candidates with engineered blogs
Try using videos to show case your employer brand

6. 4. Understand your target segment
Facebook users who will see your job postings can basically be segmented into 5 categories,
which are :
• Active job seekers who view your Facebook page to look at the job openings
• Individuals who visit your page seeking information
• Networks of your employees who visit your Facebook page
• Individuals who view your company job posting on their timeline because someone
in their network shared it
• Individuals responding to your Facebook ads
Tip: Remember that your messaging needs to be both dynamic and customized to pull
prospective candidates from each of these categories

7. 5.The DONT’s of Facebook Recruiting
As much as doing the right things are important, understanding the Don’ts of Facebook recruiting
are equally imperative.
Don’t post anything on your Facebook page which can be a source of controversy as it
can harm your employer brand
Don’t ignore the privacy issues with Facebook and ensure that no confidential
information is accessible through your Facebook page
Don’t post openings too frequently as that may portray a higher attrition rate.
Remember that it is not a job board.
Don’t take criticism personally. Facebook is an open forum and you may receive
appreciation as well as flak from your followers, accept both gracefully

8. Including Facebook recruiting in your overall recruiting mix can be an
effective strategy if used wisely since it not only is a low cost recruiting
platform but also gives you an enormous reach and the opportunity to
engage directly with prospective candidates.
To read more on social recruiting and trends in recruitment
http://www.zalp.com/theemployeereferralblog/

9. For more information, visit
www.zalp.com
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