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WHAT
IS
SOCIAL
MEDIA
According to…



Media designed to
be disseminated
through social
interaction.
Anything that A simple
                 definition?
has been      We'd probably
                         say:
published online
by anyone at
anytime.
Zillions of people are talking about products and
services on social networks and online communities.




Image credit: Ian Sane
WHY
SHOULD
I CARE
500 Million Active Facebook Users



Photo Credit: Oversocialized   Source: Tech Herald
2 Billion Videos Are Streamed
               Each Day On YouTube
Photo Credit: jonsson                Source: Techcrunch
More than 500 million active users
People spend over 700 billion minutes per month on Facebook

                 About 70% of Facebook users are outside the United States
5,000,000
The number of active Barack Obama
supporters across 15 social networks.
93% OF SOCIAL MEDIA
 USERS BELIEVE A COMPANY
 SHOULD HAVE A PRESENCE
 IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
IT’S A DIALOGUE, NOT A MONOLOGUE.
Cone, Business in Social Media Study, September 2008




85% believe a company should not
only be present but also INTERACT
with its consumers via social media
1,800,000 MILLION
NEW ZEALANDERS INTERACTING VIA
SOCIAL NETWORKING SITES,
Nielsen, July 2010
44 % of online New Zealanders have
published opinions specifically about
products, services and brands.

73 % have read other consumers’ product
opinions online. Further, of those who
haven’t read consumer reviews and
discussions, almost two thirds intended to
do so in 2010.
Nielsen, July 2010
“The opportunities for brands and companies
to tap into the social media phenomenon are really
just beginning to emerge and to date we’ve only
seen the tip of the iceberg.”

“New Zealanders’ engagement with online
word of mouth communication is going to
INCREASE in coming years as social media plays an
increasingly important role in consumer decision
making.”
Tony Boyte, Research Director for Nielsen’s online business.

Nielsen, July 2010
Get your Social Media
Strategy evaluation with
NO charges, contact me
at zaid@yoopydeal.co.nz

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Empower Social Media

  • 1.
  • 3. According to… Media designed to be disseminated through social interaction.
  • 4. Anything that A simple definition? has been We'd probably say: published online by anyone at anytime.
  • 5. Zillions of people are talking about products and services on social networks and online communities. Image credit: Ian Sane
  • 7. 500 Million Active Facebook Users Photo Credit: Oversocialized Source: Tech Herald
  • 8. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch
  • 9. More than 500 million active users People spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States
  • 10. 5,000,000 The number of active Barack Obama supporters across 15 social networks.
  • 11. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
  • 12. IT’S A DIALOGUE, NOT A MONOLOGUE.
  • 13. Cone, Business in Social Media Study, September 2008 85% believe a company should not only be present but also INTERACT with its consumers via social media
  • 14. 1,800,000 MILLION NEW ZEALANDERS INTERACTING VIA SOCIAL NETWORKING SITES, Nielsen, July 2010
  • 15. 44 % of online New Zealanders have published opinions specifically about products, services and brands. 73 % have read other consumers’ product opinions online. Further, of those who haven’t read consumer reviews and discussions, almost two thirds intended to do so in 2010. Nielsen, July 2010
  • 16. “The opportunities for brands and companies to tap into the social media phenomenon are really just beginning to emerge and to date we’ve only seen the tip of the iceberg.” “New Zealanders’ engagement with online word of mouth communication is going to INCREASE in coming years as social media plays an increasingly important role in consumer decision making.” Tony Boyte, Research Director for Nielsen’s online business. Nielsen, July 2010
  • 17. Get your Social Media Strategy evaluation with NO charges, contact me at zaid@yoopydeal.co.nz