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EBay's Strategy to Maintain Market Leadership in Online Trading

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Abul Bashar

Ebay has established itself as the dominant online marketplace through its business model and strategic approach. The document outlines Ebay's strengths as the leading online trading forum with global reach and financial strength. It also notes weaknesses such as lack of product descriptions and technology issues. Ebay's strategy to sustain its leadership involves building partnerships, seeking customer feedback, and monitoring for opportunities to broaden its platform, enhance services, and expand internationally.

NegóciosTecnologia
1 de 14
CASE: EBAY: IN A LEAGUE BY ITSELF
CONTENTS ,[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object]
SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object]
STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESSES ,[object Object],[object Object],[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object]
STRATEGY TO SUSTAIN ITS MARKET DOMINANCE ,[object Object],[object Object],[object Object]
BUSINESS MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPECIFIC ELEMENTS OF BUSINESS MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THREE MAIN TACTICS ,[object Object],[object Object],[object Object]
STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANY QUESTIONS? ,[object Object]

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EBay's Strategy to Maintain Market Leadership in Online Trading

  • 1. CASE: EBAY: IN A LEAGUE BY ITSELF
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