Willoughby designs packaging that sells.From initial concepts and product naming to branding, commercialization and merchandising, our design process is focused on engaging customers across every touch point of the shopping experience. We bring innovative ideas, heightened emotion and meaningful stories to consumer packaged goods. Let us take what makes your brand special and make it irresistible.
2. designs packaging that sells.
From initial concepts and product naming to branding,
commercialization and merchandising, our design process
is focused on engaging customers across every touch point
of the shopping experience. We bring innovative ideas,
heightened emotion and meaningful stories to consumer
packaged goods. Let us take what makes your brand special
and make it irresistible.
5. Willoughby has helped clients
connect with women for more than 30 years. Women make
85% of consumer purchasing decisions for their families,
businesses and themselves. As a woman-owned firm, we
know this audience well.
We specialize in brand strategy and identities, consumer
packaged goods and retail experiences. With clients ranging
from small entrepreneurial companies to international leaders,
we have deep experience collaborating with in-house teams to
refresh, invigorate and manage brands.
6. We designed the Dictionary of
Brand from A to Z.
These are some of the great brands we’ve worked with.
46. NEW!
HA How do you fix a tomato?
HA With tomato paste!!!
HA What kind of bug comes
out at night?
LAUGHS
A nightling bug!!!
What is a bee's favorite dance?
The Bee Bop!!!
Who writes ghost stories? PUT IT
A ghost writer!!! HERE!
NET WT 28OZ Did you hear the peach Joke??
(1LB 12OZ) 794g It was pityful!!!
How do you turn everyday groceries into
inspirational packages
of hope, compassion, optimism and love?
50. Willoughby Design headquarters, located in Kansas City, Missouri.
A N N W I L L O U G H B Y | president and chief creative officer
Guided by her ongoing mission to make a difference in the world
through design, Ann’s creative oversight is always set on the big
picture. A passionate designer, Ann has built Willoughby Design
into one of the most respected branding firms in the U.S.
51. M E G A N S T E P H E N S | principal, brand voice
Megan specializes in people-centered design thinking.
She guides the creative process by defining what makes each
brand special to consumers and then bringing emotion to the
story. Megan has been responsible for strategic development
and client satisfaction for more than 14 years at Willoughby.
K A T Y B R I G G S | principal, brand strategy
Katy brings nearly 20 years of retail advertising/marketing
experience to Willoughby with an emphasis on strategy and
brand development. She is a strategic thinker with a driving
curiosity to uncover insights. Katy has both agency and
client-side experience.
Z A C K S H U B K A G E L | principal, brand experience
Zack, bringing over ten years of design experience, specializes
in the creation of innovative, branded environments that engage
audiences at every touchpoint. Zack is also a champion for
sustainability and encouraging considered design choices.
52. INTRIGUED? WE HOPE SO.
C o n t act
M e g an St e p h e n s
Prin cip al, Bran d V o ice
mstephens@willoughbydesign.com
816.979.3016
est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord