This presentation conveys some social media basics, as well as some suggestions that are specific to Green MBA's. It is designed for people with passing knowledge of SM.
4. If Facebook
was a
country, it
would be
the 3rd
largest
country in
the world
(behind
China and
image via flickr/woodleywonderworks source: Facebook
India)
Thursday, April 8, 2010
5. Social Media is just for
hipsters.
image via flickr/DearAllyson,
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6. source: google ad planner
57%!
image via flickr/ms.abitibi
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7. 57 % Percent of Social Media users are over
the age of 35. source: google ad planner
57%!
image via flickr/ms.abitibi
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8. Social Media
is a Waste of
Time (like
traffic)
image via flickr/songglod
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9. source: Cone Business in Social Media Study 2008
image via flickr/alexkess
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10. 93% of Social Media users believe a company should
have a presence in Social Media
source: Cone Business in Social Media Study 2008
image via flickr/alexkess
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11. roughly this
many people
do not care.
93% of Social Media users believe a company should
have a presence in Social Media
source: Cone Business in Social Media Study 2008
image via flickr/alexkess
Thursday, April 8, 2010
12. Social Media is code for “Slacking off at work”
image via flickr/hirosan
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14. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
image via flickr/topato
Thursday, April 8, 2010
15. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
Fact: That’s a lot of Cash.
image via flickr/topato
Thursday, April 8, 2010
16. Social Media Marketing is a $716,000,000 industry,
expected to grow to $3,140,000,000 by 2014
Source: Forrester Research
Fact: That’s a lot of Cash.
image via flickr/topato
Thursday, April 8, 2010
17. image via flickr/sunny66ll66
24% of Small Businesses are using Social Media
in 2010, twice the amount from 2009.
source: Small Business Success Index Study
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19. 80% of companies use social media, or plan on
using social media, as part of their strategy to
find new employees. source: socialnomics 2010 study
images via flickr/galleryquantum, linkedin
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20. Social
Media is
just
for Teen-
agers.
image fia flickr/jibay
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21. Fact: The fastest growing segment on
Facebook is 55-65 year old women.
Source: Inside Facebook Blog
Image via flickr/winged photography
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22. Social Media is impersonal.
image via flickr/ChrisDag
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23. 1 in 8 couples married in the US in 2009 met through
Social Media Source: McKinsey Study
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24. Social
Media
Can’t Be
Measured.
image via flickr/NickSayers
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25. Set Goals.
Measure
your
Progress.
image via flickr/NickSayers
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30. SOCIAL MEDIA BASICS - THE BUILDING BLOCKS
image via flickr/ogimogi
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31. The most important
tool that you can use
in your social media
efforts is listening.
It’s also the
first step in
getting
started.
image via flickr/ky olsen
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34. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
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35. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)
Thursday, April 8, 2010
36. Listening Tips for Getting
Started
1. Set up Google Alerts for
your name and your org’s
name. (google.com/alerts)
2. Set up a Twitter account,
and download a Twitter
Platform (like Tweetdeck)
Save the searches.
images via tweetdeck & google
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38. Now it’s time to share
your personality.
image via flickr/true bavarian
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39. nD
stia
ckr/Kri
fli
g e via
ima
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40. ape r. ours elf.
n to p f or y ud.
o pu t pe sec tion it o ut lo
Tim et You” eak
“Ab out ritin g, sp
Wri te an don ew
ou are like
ime one.
Af ter y is t e
n, th o som
gai it t
it a ay
ite ld s
Wr ou w), and
ou w 500 w)
ne ( 00
y ng o ne (1
a lo rt o
rite sho
W a
nD
stia
ckr/Kri
fli
g e via
ima
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41. Be consistent across
platforms.
You are building a brand.
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43. Provides incredible reach
Share information with those that care
Necessary if you have a storefront
Multiply your influence
Best for: Retail, Realty, Wholesale,
Hospitality
Share information quickly to tons of
people
Use to: Share valuable information,
coupons, special offers & events
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44. The most important listening tool
Keep up with your industry
Keep up with your customers
Share links to your content
Customer Service!
Use to: Listen, link to your stuff
images via twitter, flickr/PinkSherbet
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45. A necessity for networking, finding a job, finding
people to hire, and learning more about small
business.
image via flickr/annia316
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46. Isn’t this a
GREEN
m.b.a.
program?
image via flickr/Faye Pini
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47. Social Media is
about Building
Sustainable
Relationships and
Connections.
image via flickr/tanaka
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48. Social Media allows you to tell your story.
Image via flickr/McAdzatl
Thursday, April 8, 2010