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Social Media and Measurement ,[object Object],[object Object]
A few numbers... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of discovery ,[object Object],UGC + Social Context Facebook Digital Directory Yahoo eBay Search Search engine marketing UGC + Directory Yelp Directory Phonebooks, local ads, newspapers
Source : Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169 When considering purchasing a product or service, which of the following two are your most trusted and valuable sources of information? Social media is influential
The Filter Factor Massive amounts of content Your media preference Friends/Community are the filter User Reviews Discussion Board Blogs Videos Photos People
Reaching your audience 120 million users Target your audience Evangelists Engagers
Organic effect
Generating organic reach and engagement Organic effect Evangelists Evangelists Engagers
Marketing communication tools ,[object Object],On Facebook Pages Events Applications Across the Web Share & Connect
Measurement and analytics ,[object Object],[object Object]
Insights and Analytics Reach: Total and Unique User Impressions and Clicks Analytics Viral Metrics: Organic Distribution Engagement Metrics: Interactions with your presence on Facebook.  Ex: wall posts, discussion posts, photo uploads, etc Gender Age Geography Activities Interests Favorite Music Favorite TV Shows Favorite Movies Favorite Books Insights
Passive measurement ,[object Object]
Passive measurement ,[object Object]
[object Object],[object Object],[object Object],Active Measurement
 

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social_media_the_big_sexy_buzz-kent_schoen.ppt

  • 1.
  • 2.
  • 3.
  • 4. Source : Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169 When considering purchasing a product or service, which of the following two are your most trusted and valuable sources of information? Social media is influential
  • 5. The Filter Factor Massive amounts of content Your media preference Friends/Community are the filter User Reviews Discussion Board Blogs Videos Photos People
  • 6. Reaching your audience 120 million users Target your audience Evangelists Engagers
  • 8. Generating organic reach and engagement Organic effect Evangelists Evangelists Engagers
  • 9.
  • 10.
  • 11. Insights and Analytics Reach: Total and Unique User Impressions and Clicks Analytics Viral Metrics: Organic Distribution Engagement Metrics: Interactions with your presence on Facebook.  Ex: wall posts, discussion posts, photo uploads, etc Gender Age Geography Activities Interests Favorite Music Favorite TV Shows Favorite Movies Favorite Books Insights
  • 12.
  • 13.
  • 14.
  • 15.