real_world_winning_tactics_for_c-rupali_shah.ppt

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Tecnologia

Mobile Content Presented by: Rupali Shah GroupM

In the next 15 minutes… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consider Just iPhone Data from Industry Standard

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Technology is not a barrier. Study by dotMobi and AKQA, May 2008

How to Optimize for Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessible Mobile Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Accessible Mobile Content Default Delivery Context defined by the W3C’s Best Practice Working Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bad Mobile Experience Page design, banners and images not optimized

Bad Mobile Experience Long scroll with heavy images

Good Mobile Experience Top level links presented

Good Mobile Experience Minimal optimized images

Good Mobile Experience Categorized browsing

Use Online Emulators ,[object Object],[object Object],[object Object],[object Object]

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