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Top Strategies for  Marketing Your Podcast WebMasterWorld Pubcon Grace Della 11/13/08
Craig Newmark Craig’s List Founder Matt Cutts at Pubcon Steve Krug Author  Don’t Make Me Think Andy Sernovitz, Author, Word of Mouth Marketing Tim Westergren, Founder Pandora.com Interview influential people within your industry
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Live from the Blog” “ Song of the Week” “ Top Ten Lists” “ Live Presentation Recordings” We blog about tools for internet marketing. Live presentation recordings to include in our podcast
Community (K7.Net) K7.Net free call answering service emails an MP3 recording of calls
Directory Listings –  iTunes = 80% of listenership
Podcast Directories Submit to directories to maximize your exposure
Promote podcast on your own website
Optimize for FREE SEO traffic = Content on site
Include the transcripts on your website. Optimize for FREE SEO traffic
Optimize for FREE SEO traffic = Meta Tags
Include your  keywords  in the title  and description FREE SEO TRAFFIC
Ask for help Promoting, iTunes reviews, Blogs, email
Optimize Your Show - Name Do your keyword homework
Include your keywords in the name of your podcast
Optimize the iTunes Description Optimize the Description of your show theme
Free Promotion Ideas - Facebook Groups
Other Free Promotion Ideas E-mail Signature, Business card, Blog posts for each show
Paid Promotion Ideas Paid Promotion – Disks, PPC, PR
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