effective_action_based_copywriting-jill_whalen.ppt

Effective Action-Based Copywriting PubCon Nov. 2008 Jill Whalen, CEO High Rankings

SEO Copywriting is not… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Remember this… ,[object Object],[object Object],[object Object]

Every Page Must Provide… ,[object Object],[object Object]

What is Good Content? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content That is King… ,[object Object],[object Object]

Good Content Starts With… ,[object Object],[object Object],[object Object],[object Object]

Choosing Keyword Phrases ,[object Object],[object Object],[object Object]

Home Pages and Main Category Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Just a List of Keywords ,[object Object],[object Object]

Professionally written copy that naturally uses KWs! Home Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product-level Pages ,[object Object],[object Object],[object Object]

Good, specific product page. But need to do keyword research. Sea Crystal Bath Salts isn’t searched on. Bath Salts too competitive. Crystal Bath Salts – not searched. Bath Sea Salts – BINGO!

News Pages ,[object Object],[object Object],[object Object]

News Item Titles ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Use Keyword Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engines Have to See the Content ,[object Object],[object Object],[object Object]

Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]

Generic vs. Descriptive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t Fake Real Content ,[object Object],[object Object],[object Object],[object Object]

Professionally Written Copy is Key ,[object Object]

Learn more about High Rankings SEO Services www.highrankings.com/seo-services High Rankings Advisor Free SEO Newsletter http://www.highrankings.com/newsletter/ High Rankings SEO Forum http://www.highrankings.com/forum/ High Rankings SEO Classes http://www.highrankings.com/seo-classes

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