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Enterprise-Level SEO Techniques Marshall Simmonds CEO and Co-Founder, Define Search Strategies Chief Search Strategist, The New York Times Company
And other NYTCo properties and acquisitions
TV
SEO Best Practices Friendly URLs XML Sitemap META Description Tags META Keyword Tags H1 Tags H2 Tags Bold / Strong Tags Graphics Alt Text JavaScript Internal Linking Keyword Rich Content Keyword Research Captions External Linking Blog Optimization Headlines Duplicate Content URL Parameters Apache Re-writes PageRank Link Popularity Navigation Keyword Density Keyword Ranking Metrics Syndication NoIndex Tags NoFollow Tags Robots.txt File
Managing Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New York Times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hearst Digital Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ToysRUs/BabiesRUs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TVGuide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing (and SEO)
Time Inc Interactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mistakes to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we know – 2008 edition ,[object Object],[object Object],[object Object]
 
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. Enterprise-Level SEO Techniques Marshall Simmonds CEO and Co-Founder, Define Search Strategies Chief Search Strategist, The New York Times Company
  • 2. And other NYTCo properties and acquisitions
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