8. SOCIAL MEDIA STRATEGY
• Respond to all posts, positive and
negative, within 24 hours
• Tweet at least once a day
• Facebook posts at least three times per
week
• Instagram posts at least twice a week.
9. INTERNET MARKETING
• Google for Search Engine Optimization
• Keywords include burgers, fast
food, cheap food, restaurants
• Create a more consumer interactive
website
10. BUDGET
• $250 per hour for Wendy’s
• 20 hours of work per week for one month
• Wendy’s will owe around $20,000 for the
campaign
11. SUMMARY
• Stimulate consumer interaction
• Social media and internet marketing are
the focus
• Build a stronger brand image
• Reward those involved in the contest
and social media sites