The document discusses the international marketing strategy for selling Haspengouw Greenstar apples in Belgium and the Czech Republic. It analyzes the marketing mix of product, promotion, distribution, and price. It recommends directly exporting the apples to have more control over the Czech market and positioning them as a higher price, luxury product in both countries.

1. International marketing Veiling Haspengouw Greenstar apple

12. Thank you for the attention Group 22 Lien Justé Glenn Philips Gert Sels Hans Warpy Sandra Zumrova