This is the second part of the 5-part presentation on designing innovations.

1. introduction
attitude
context
methods
organize
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2. design exercise #1
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3. Do something with a
piece of paper to make
it stand.
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4. Do four more times.
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5. Choose the best one.
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6. Make it better.
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7. Think how you can
make it better.
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8. discussion
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9. what is your example of
good design?
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10. What is design?
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11. de-sign verb
etymology: Middle English, to outline, mean, from Anglo-
French + Medieval Latin; Anglo-French designer to
designate, from Medieval Latin designare, from Latin, to
mark out, from de+signare to mark
date: 14th century
transitive verb
1: to create, fashion, execute, or construct according to
plan : DEVISE, CONTRIVE
What is design? 2a: to conceive and plan out in the mind <he designed the
perfect crime> b: to have a purpose : INTEND <she
designed to excel in her studies> c: to devise for a
specific function or end <a book designed primarily as a
college textbook>
4a: to make a drawing, pattern, or sketch of b: to draw the
plans for <design a building>
intransitive verb
1: to conceive or execute a plan
2: to draw, lay out, or prepare a design
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12. de-sign noun
date: 1569
1a: a particular purpose held in view by an individual or
group <he has ambitious designs for his son> b: deliberate
purposive planning <more by accident than design>
2: a mental project or scheme in which means to an end are
laid down
4: a preliminary sketch or outline showing the main features
of something to be executed <the design for the new
What is design? stadium>
5a: an underlying scheme that governs functioning,
developing, or unfolding : PATTERN , MOTIF <the general
design of the epic> b: a plan or protocol for carrying out or
accomplishing something (as a scientific experiment); also :
the process of preparing this
6: the arrangement of elements or details in a product or
work of art
7: a decorative pattern <a floral design>
8: the creative art of executing aesthetic or functional
designs
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13. good design is
powerful
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14. some change the
industry even before
they are sold.
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15. e
k lly
a a
m ic
e d
m ra r
s o s
g p le
in im
h s
t
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16. some distort the reality
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17. some changes the
city forever
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18. some place is designed
to impress you
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19. design thinking
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20. a mindset that
contrasts with decision
mindset
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21. let’s listen from
designers
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32. What is the difference between design and
art?
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33. What is the difference between design and
management?
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34. design vocabulary
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35. customer
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36. service
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37. constraints
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38. improvise
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39. bricolage
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40. give & take
without compromising
the core
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41. tinkering
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42. multiple models
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43. default
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44. frame and re-frame
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45. form-giving
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46. visualize ideas
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47. think with hands
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48. seeing what is not
there
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49. whole
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50. intense focus on
meaning
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51. playful
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52. context
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53. design exercise #2
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54. write down as many different uses
that you can think of for a brick.
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55. what do you see in the
next slide?
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62. now
what
do
you
see?
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64. 10 thoughts on design
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65. 1.design is what differentiates
us from other creatures.
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66. 2. design is
NOT about
making things
prettier
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67. 3. design is
about
emotion,
connection,
and
experience
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68. 4. design is what & why I love.
L.O.V.E
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69. 5. design
is what
makes
me MAD
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70. 6. design is what separates
ok service transactions and
memorable events
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71. 7.designers think with
their hearts, eyes, and
hands
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72. 8.design is being playful
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73. 9. design is a way
to visualize and
materialize ideas
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74. 10. good design is good
business -- IBM
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