Market-driven journalism applies concepts of marketing to journalism by designing content to promote news organizations' websites and products to advertisers, while also attempting to satisfy consumers. This occurs at the macro level through centralized content across media conglomerates, at the meso level by tailoring specific articles to promote brands, and at the micro level through the relationship between producers and consumers. However, questions arise regarding whether market pressures undermine journalistic norms and whether policy should regulate potential issues like lack of transparency around advertorial content.