A Case Study on the blog project EU2014.at that engaged First Time Voters through Peer-to-Peer Journalism in an effort to inform them about the elections to the european parliament 2014.
3. The challenge
Voting age: 16 years
44% said they would want to vote
Only 29% did (2009)
!
Main reason not to vote:
they don’t feel informed
they don’t think their vote matters
BUT: youth is generally pro-European. They
don't know a life with passports and money
exchange
14. Reach
91000 visits
2 Minutes/visit
Up to 2000 readers/day
!
Reached:
Influencers through Twitter
Broad appeal through Facebook
First-time and Young Voters through
in-school, peer-to-peer conversations
16. What we learned
The "first past the post" deal helped Schulz in
Germany, but hurts S&D now.
Helpes the European Parliament position vs
council
17. What we learned
Despite Europe-wide campaigns by social
democrats and green parties, results are still
national
BUT awareness for European politics (Junker
vs Merkel/Cameron) is rising.