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Systemize your PPC Ad Techniques!
1. Systemize your PPC Ad Techniques!
Ophir Cohen, CEO
Compucall Web Marketing
oc@cwm.co.il
03-6447172
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2. Agenda
• Quality Score Essence
• Structure of a good ad
• How many ads?
• Tips & Tricks
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3. Quality Score Essence
• Quality Score is a super important factor for a
successful campaign
• Quality Score is mainly based on your CTR
compared to other ads triggered for the same
keyword
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5. How Many Ad?
• At Least 2 ads per ad-group
• At least 1 DKI ad (Dynamic Keyword Insertion)
• Use “rotate” rather than “optimize” in Adwords
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6. Tips & Tricks
• Use tight ad groups (10-20 keywords per group)
• Use the keyword in your ad at least once
• Use capitalization in your URL
• Use your Keyword in the display URL
• Mention Price – It increases CTR
• Offer clear Call for Actions
• Free Shipping / Offers increase CTR as well!
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