35. (or change in state) of a website/app where the
messaging or functionality includes attention to
details that create a user experience that feels
organic and human. These interactions can be a
big experience (like when an entire website is
down), or a very small experience (such as when
an error state on a form element appears). They
can be derived from different elements, includin
messaging and copy, color and design, and respo
siveness to user inputs and system outputs.
Combining each of these crafted experiences
creates soul and personality for a website. And i
that emotional connection with users that build
lasting loyalty, and raving fans.
http://uxdesign.smashingmagazine.com/2012/03/28/give-your-website-soul-with-emotionally-intelligent-interactions/