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e-se rvice
pro totyping


ac ourse prepared
               r
by yves pigneu



                                   spired
                    presentation in
                                   lds
                    by Garr Reyno
e-business
se rvice design
scenario &    storytelling
 ta sk analysis
 ! prototyping
   ervice qualit  y & usability
 s
  busi ness process ation
  bluepr int & visualiz
  service pr  oductivity
  servic  e compliance
   bu siness model
   value cha  in & network l innovation
   service & b   usiness mode
the desig   ner’s
toolk it ...
pro totyping ...
prototype
           ^
exp erie nce
What is a prototype ?




What is its r
             ole ?




                         illustrations.fr
Frank Gehry
ma nagi ng as
 d esig ning
SERVICE
service concept                   reminder

 consult document




                                  customer role:
                                  order taking

                                  performance:
                                  imitative
Provide an easy way to borrow a   cost:
document from the library         reduce effort for the librarian
scenario                            reminder

 consult document                 scenario 1

                                  Cécile comes at Céline’s desk and
                                  ask her to consult a confidential
                                  document

                                  Céline notices that Cécile is
                                  employed by CRI and is
                                  accredited, that the document
                                  corresponds to an archive
                                  reference, and that is available.

                                  Céline records the consultation.

                                  On base of the document’s
                                  location supplied by the system,
Provide an easy way to borrow a   she pick up the document and give
document from the library         it to Cécile .
task model                        reminder

 consult document




Provide an easy way to borrow a
document from the library
use case                          reminder
                                  goal:
 consult document                 Check and authorize the
                                  consultation of a document ...

                                  conditions:
                                  pre: the information officer is ...
                                  post: the consultation ...

                                  primary actor:
                                  librarian

                                  main success
                                  1. Check if the analyst can borrow ...
                                      1.1 check if the analyst and the ...
                                          1.1.1 check if the analyst ...
                                          1.1.2 check if the document
                                      1.2 ...

Provide an easy way to borrow a   extension
document from the library         1.1.1a if the analyst does not exist ...
                                         1. direct the analyst to ...
                                         2. stop the task
                                  ...
PROTOTYPE
PROTOTYPE
                 ^according
                  & Carrol
                           l
                             to Ross
                                     on



“ implementation of a system
  Concrete but partial

  design to explore usability issues
  and get early feedback on
  emerging design.
                     ”
^
Exploring user requirements

                     osson & Carroll
     ac cording to R



 A prototype may be built to explore ideas about
 new technologies, analyze current tasks, or
 share visions of what the future may hold.

 Questions, reactions, and ideas for change are
 recorded and used to better understand
 problems and opportunities.
Usability testing

                      ^according
                       & Carrol
                                l
                                  to Ross
                                          on




  Users are asked to interact with system
  prototypes, and their behaviour and subjective
  reactions are studied.
By the term “experience
“
    prototype” we mean to emphasize
    the experiential aspect of whatever
    representations are needed to
    successfully (re)live or convey       an
    experience with a product, space or
    system. ”
       Bill Moggridge
       Designing interaction
^
Prototyping techniques

                                dge
                   Bi ll Moggri
     acco rding to




 screen-based experiences

 interactive products

 services
Balancing the cost and effort of producing the
prototype, and the fidelity and generality of the
              resulting artefact
Enumerate s
                              ome forms o
                                         f   prototyping
                                                           ...
rf.snoitartsulli
life prototype




           http://www.laszlosystems.com/lps/sample-apps/dashboard/dashboard.lzo?lzt=html
paper prototype




                                                                   p
                                                           ping.as
                                               03/e_prototy
                                        es/may
                               /_archiv
                   tpcm ag.com
             .pocke
http   ://www
paper prototype




                                                                       we will do it
                                               03/e_prototy
                                                           ping.as
                                                                   p
                                                                                       ...
                                        es/may
                               /_archiv
                   tpcm ag.com
             .pocke
http   ://www




                                                                                             illus
^
paper prototype
                            oll
              Ro sson & Carr
a ccording to




   paper and pencil mockup of user interface
   rough sketches of the main interfaces and
   dialogs
   textual description of interface functions and
   relationships between screens
Nielsen Norman Group
storyboard




                                 v0.9
                   Story Board
             GLOSS
to be continued ...
facade prototype            p owerpoint ..
                                           .




                   http://dub.washington.edu/denim
sketch




         http://dub.washington.edu/denim
PROTOTYPE
Norm an’s gulf
Last month’s budget... ?



                  excel ...
perception
  interpretation




  making
   sense




                       according to
gulf of evaluation     Norman
action plan
   system goal




                      execution

     task
     goal




                      according to
gulf of execution     Norman
inf orma  tion
    d esign
^
Information design

                               ll
                os son & Carro
ac cording to R




   representing and arranging the objects and
   actions possible in a system in a way that
   facilitates perception and understanding
case
analyst            document
number                 ref

  name                title

  level               code

                   location



  check   record              help
interactive objects
                            e
               editor palett




               GUI design palette
interactive objects
               magnets
in tera ction
    d esign
Interaction design

                os
                          ^
                   son & Carro
                               ll
ac cording to R




   specify the mechanisms for accessing and
   manipulating task information
   make sure that people can do the right things at
   the right time
case
analyst                                   document
                               check                                  check
number                         analyst              ref             document


     name                                         title

      level                                      code

                                           location give
  check
                                                        document
accreditation    check
                availability              record
                                         consultation
     check                 record                                  help
p roto type
e xecu  tion
scenario-based
case
analyst            document
number                 ref

  name                title

  level               code

                   location



  check   record              help
case
analyst                document
number a123                ref

  name                    title

  level                   code

                       location



  check       record              help
case
analyst                document
number a123                ref

  name Cécile             title

  level 5                 code

                       location



  check       record              help
case
analyst                document
number a123                ref

  name Cécile             title

  level 5                 code

                       location



  check       record              help
case
analyst                document
number a123                ref    d987

  name Cécile             title

  level 5                 code

                       location



  check       record                     help
case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a123                    ref    d987

  name Cécile                 title   Systèmes ...

  level 5                     code    2

                        location sh_1-9
                       allowed
                         ok
  check       record                         help
case
analyst                document
number a123                    ref    d987

  name Cécile                 title   Systèmes ...

  level 5                     code    2

                        location sh_1-9
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                         ok
  check       record                         help
case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



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case
analyst                document
number a123                ref    d987

  name Cécile             title   Systèmes ...

  level 5                 code    2

                       location sh_1-9



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case
analyst                 document
number a123                 ref    d987

  name Cécile              title   Systèmes ...

  level 5                  code    2

   give document        location sh_1-9
          ok


  check        record                     help
case
analyst                 document
number a123                 ref    d987

  name Cécile              title   Systèmes ...

  level 5                  code    2

   give document        location sh_1-9
          ok


  check        record                     help
case
analyst               document
number                    ref

  name                   title

  level                  code

          thank you   location
             ok



  check    record                help
case
analyst            document
number                 ref

  name                title

  level               code

                   location



  check   record              help
case
analyst                document
number a456                ref

  name                    title

  level                   code

                       location



  check       record              help
case
analyst                document
number a456                ref

  name Benoît             title

  level 1                 code

                       location



  check       record              help
case
analyst                document
number a456                ref

  name Benoît             title

  level 1                 code

                       location



  check       record              help
case
analyst                document
number a456                ref    d987

  name Benoît             title

  level 1                 code

                       location



  check       record                     help
case
analyst                document
number a456                ref    d987

  name Benoît             title   Systèmes ...

  level 1                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a456                ref    d987

  name Benoît             title   Systèmes ...

  level 1                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a456                ref    d987

  name Benoît             title   Systèmes ...

  level 1                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                document
number a456                ref    d987

  name Benoît             title   Systèmes ...

  level 1                 code    2

                       location sh_1-9



  check       record                     help
case
analyst                            document
number a456                            ref    d987

  name Benoît                         title   Systèmes ...

  level 1                             code    2

          not allowed              location sh_1-9
   The analyst is not accredited
                              ok


  check           record                             help
case
analyst                            document
number a456                            ref    d987

  name Benoît                         title   Systèmes ...

  level 1                             code    2

          not allowed              location sh_1-9
   The analyst is not accredited
                              ok


  check           record                             help
case
analyst             document
number                  ref

  name                 title

  level                code

          sorry     location
            ok



  check    record              help
ge t users involved
to be continued ...
Usability evaluation

ac cording to R
                osson & Carro
                             ^ll




  Analysis or empirical study of the usability of a
  prototype or a system for providing feedback and
  supporting an iterative development process

  Helps designer recognize that there is a problem,
  understand the problem and its underlying
  causes, and plan changes to correct the problem
how to check
                                   the usability
                   service at a v                of an online
                                  ery early sta
                                                ge ?
rf.snoitartsulli
Nielsen Norman Group
design loop
design


evaluate
case
analyst                document
number a123                ref

  name Cécile             title

  level 5                 code

                       location



  check       record              help
v ariant (1)                 case
analyst                 document
number a123                 ref

  name Cécile              title

   level 5                 code

                        location



  check        record              help
v ariant (1)                 case
analyst                 document
number a123                 ref

  name Cécile              title   s*

   level 5                 code

                        location



  check        record                   help
v ariant (1)                 case
analyst                 document
number a123                 ref

  name Cécile              title   s*

   level 5                 code

                        location



  check        record                   help
v ariant (1)                 case
analyst                 document
number a123                 ref

  name Cécile              title   s*

   level 5                 code

                        location



  check        record                   help
v ariant (1)                case
analyst                 document
number a123                 ref    d987

  name Cécile              title   s*

   level 5                 code    2

                        location sh_1-9



  check        record                     help
v ariant (1)                case
analyst                 document
number a123                 ref    d987

  name Cécile              title   s*

   level 5                 code    2

                        location sh_1-9



  check        record                     help
v ariant (2)        case
analyst         document
number a123         ref    d987

  name Cécile      title   Systèmes ...

   level 5         code    2

                location sh_1-9



  check                           help
v ariant (2)        case
analyst         document
number a123         ref    d987

  name Cécile      title   Systèmes ...

   level 5         code    2

                location sh_1-9



  check                           help
v ariant (2)                  case
analyst               document
number a123                   ref    d987

  name Cécile                title   Systèmes ...

   level 5                  code     2

                          location sh_1-9

                allowed
  check         confirm                     help
v ariant (2)                  case
analyst               document
number a123                   ref    d987

  name Cécile                title   Systèmes ...

   level 5                  code     2

                          location sh_1-9

                allowed
  check         confirm                     help
v ariant (3)                case
analyst                 document
number a123                 ref    d987

  name Cécile              title   Systèmes ...

   level 5                 code    2

                        location sh_1-9



  check        record                     help
v ariant (3)                case
analyst                 document
number a123                 ref    d987

  name Cécile              title   Systèmes ...

   level 5                 code    2

                        location sh_1-9



  check        record                     help
v ariant (3)                                                                                                                                       case
analyst         RSV
                        RS
                        RO JT
                                                                                    Espace
                                                                                  périodiques
                                                                                                                     document
                                                                                                                    Administration
                                                               ATF
                           ATF                                  JT                                             Bureaux des bibliothécaires
                                         Jurisprudence 34.0.08



number a123                                                                                                                                        ref   d987
                                                                               Fiches juridiques
                                         Périodiques ZAG                 34.0.04


              Feuille fédérale                                                                     1er
                                                                                                   étage
              Lois 34.0.07
                                                         DROIT
              Périodiques B       34.2.8                             Monographies       34.0.01 Ascenseur                           Salle
                                                                                                                                de discussion


  name Cécile                                                                                                                                 title      Systèmes ...
               Monographies                                                                                    Prêt
                                                                                                           Information
               34.2.9
                              34.3.100                                                                                           Quotidiens,
                                                   Dictionnaires, encyclopédies                                                  Hebdomadaires

                                                                                           Espace
                                                                                        documentaire                                     Bornes
                                                                                                                                         Situnil



   level 5                                                                                                                                   code        2
                                                                                    Borne                                     Photocopieurs
                                                                                   de prêt
                 Monographies
                                                     Monographies


               Mélanges 34.0.05                                                                                      Entrée

    Accès



                                                                                                                         location sh_1-9
    Fleuret             DPB                 SCIENCES ECONOMIQUES




                                          DPA                 B       Statistiques
                                                       Périodiques                                                                BFSH 1

                                                                                                                                ok
                                                                                                                                  Hall d'entrée




  check                                                 record                                                                                                  help
v ariant (3)                                                                                                                                       case
analyst         RSV
                        RS
                        RO JT
                                                                                    Espace
                                                                                  périodiques
                                                                                                                     document
                                                                                                                    Administration
                                                               ATF
                           ATF                                  JT                                             Bureaux des bibliothécaires
                                         Jurisprudence 34.0.08



number a123                                                                                                                                        ref   d987
                                                                               Fiches juridiques
                                         Périodiques ZAG                 34.0.04


              Feuille fédérale                                                                     1er
                                                                                                   étage
              Lois 34.0.07
                                                         DROIT
              Périodiques B       34.2.8                             Monographies       34.0.01 Ascenseur                           Salle
                                                                                                                                de discussion


  name Cécile                                                                                                                                 title      Systèmes ...
               Monographies                                                                                    Prêt
                                                                                                           Information
               34.2.9
                              34.3.100                                                                                           Quotidiens,
                                                   Dictionnaires, encyclopédies                                                  Hebdomadaires

                                                                                           Espace
                                                                                        documentaire                                     Bornes
                                                                                                                                         Situnil



   level 5                                                                                                                                   code        2
                                                                                    Borne                                     Photocopieurs
                                                                                   de prêt
                 Monographies
                                                     Monographies


               Mélanges 34.0.05                                                                                      Entrée

    Accès



                                                                                                                         location sh_1-9
    Fleuret             DPB                 SCIENCES ECONOMIQUES




                                          DPA                 B       Statistiques
                                                       Périodiques                                                                BFSH 1

                                                                                                                                ok
                                                                                                                                  Hall d'entrée




  check                                                 record                                                                                                  help
case
analyst               document
number                    ref

  name                   title

  level                  code

          thank you   location
             ok



  check    record                help
service
        prototyping

review quot; presentation
        quot; conversation
        quot; animation

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Prototyping e-service design scenarios

  • 1. e-se rvice pro totyping ac ourse prepared r by yves pigneu spired presentation in lds by Garr Reyno
  • 2. e-business se rvice design scenario & storytelling ta sk analysis ! prototyping ervice qualit y & usability s busi ness process ation bluepr int & visualiz service pr oductivity servic e compliance bu siness model value cha in & network l innovation service & b usiness mode
  • 3. the desig ner’s toolk it ...
  • 5.
  • 6. prototype ^ exp erie nce
  • 7. What is a prototype ? What is its r ole ? illustrations.fr
  • 8.
  • 10. ma nagi ng as d esig ning
  • 11.
  • 13. service concept reminder consult document customer role: order taking performance: imitative Provide an easy way to borrow a cost: document from the library reduce effort for the librarian
  • 14. scenario reminder consult document scenario 1 Cécile comes at Céline’s desk and ask her to consult a confidential document Céline notices that Cécile is employed by CRI and is accredited, that the document corresponds to an archive reference, and that is available. Céline records the consultation. On base of the document’s location supplied by the system, Provide an easy way to borrow a she pick up the document and give document from the library it to Cécile .
  • 15. task model reminder consult document Provide an easy way to borrow a document from the library
  • 16. use case reminder goal: consult document Check and authorize the consultation of a document ... conditions: pre: the information officer is ... post: the consultation ... primary actor: librarian main success 1. Check if the analyst can borrow ... 1.1 check if the analyst and the ... 1.1.1 check if the analyst ... 1.1.2 check if the document 1.2 ... Provide an easy way to borrow a extension document from the library 1.1.1a if the analyst does not exist ... 1. direct the analyst to ... 2. stop the task ...
  • 18. PROTOTYPE ^according & Carrol l to Ross on “ implementation of a system Concrete but partial design to explore usability issues and get early feedback on emerging design. ”
  • 19. ^ Exploring user requirements osson & Carroll ac cording to R A prototype may be built to explore ideas about new technologies, analyze current tasks, or share visions of what the future may hold. Questions, reactions, and ideas for change are recorded and used to better understand problems and opportunities.
  • 20. Usability testing ^according & Carrol l to Ross on Users are asked to interact with system prototypes, and their behaviour and subjective reactions are studied.
  • 21. By the term “experience “ prototype” we mean to emphasize the experiential aspect of whatever representations are needed to successfully (re)live or convey an experience with a product, space or system. ” Bill Moggridge Designing interaction
  • 22. ^ Prototyping techniques dge Bi ll Moggri acco rding to screen-based experiences interactive products services
  • 23. Balancing the cost and effort of producing the prototype, and the fidelity and generality of the resulting artefact
  • 24. Enumerate s ome forms o f prototyping ... rf.snoitartsulli
  • 25. life prototype http://www.laszlosystems.com/lps/sample-apps/dashboard/dashboard.lzo?lzt=html
  • 26. paper prototype p ping.as 03/e_prototy es/may /_archiv tpcm ag.com .pocke http ://www
  • 27. paper prototype we will do it 03/e_prototy ping.as p ... es/may /_archiv tpcm ag.com .pocke http ://www illus
  • 28. ^ paper prototype oll Ro sson & Carr a ccording to paper and pencil mockup of user interface rough sketches of the main interfaces and dialogs textual description of interface functions and relationships between screens
  • 29.
  • 31. storyboard v0.9 Story Board GLOSS
  • 33. facade prototype p owerpoint .. . http://dub.washington.edu/denim
  • 34. sketch http://dub.washington.edu/denim
  • 35.
  • 39. perception interpretation making sense according to gulf of evaluation Norman
  • 40. action plan system goal execution task goal according to gulf of execution Norman
  • 41. inf orma tion d esign
  • 42. ^ Information design ll os son & Carro ac cording to R representing and arranging the objects and actions possible in a system in a way that facilitates perception and understanding
  • 43. case analyst document number ref name title level code location check record help
  • 44. interactive objects e editor palett GUI design palette
  • 46. in tera ction d esign
  • 47. Interaction design os ^ son & Carro ll ac cording to R specify the mechanisms for accessing and manipulating task information make sure that people can do the right things at the right time
  • 48. case analyst document check check number analyst ref document name title level code location give check document accreditation check availability record consultation check record help
  • 49. p roto type e xecu tion
  • 51.
  • 52. case analyst document number ref name title level code location check record help
  • 53. case analyst document number a123 ref name title level code location check record help
  • 54. case analyst document number a123 ref name Cécile title level 5 code location check record help
  • 55. case analyst document number a123 ref name Cécile title level 5 code location check record help
  • 56. case analyst document number a123 ref d987 name Cécile title level 5 code location check record help
  • 57. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 58. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 59. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 60. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 61. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 allowed ok check record help
  • 62. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 allowed ok check record help
  • 63. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 64. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 location sh_1-9 check record help
  • 65. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 give document location sh_1-9 ok check record help
  • 66. case analyst document number a123 ref d987 name Cécile title Systèmes ... level 5 code 2 give document location sh_1-9 ok check record help
  • 67. case analyst document number ref name title level code thank you location ok check record help
  • 68.
  • 69. case analyst document number ref name title level code location check record help
  • 70. case analyst document number a456 ref name title level code location check record help
  • 71. case analyst document number a456 ref name Benoît title level 1 code location check record help
  • 72. case analyst document number a456 ref name Benoît title level 1 code location check record help
  • 73. case analyst document number a456 ref d987 name Benoît title level 1 code location check record help
  • 74. case analyst document number a456 ref d987 name Benoît title Systèmes ... level 1 code 2 location sh_1-9 check record help
  • 75. case analyst document number a456 ref d987 name Benoît title Systèmes ... level 1 code 2 location sh_1-9 check record help
  • 76. case analyst document number a456 ref d987 name Benoît title Systèmes ... level 1 code 2 location sh_1-9 check record help
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  • 81. ge t users involved
  • 83. Usability evaluation ac cording to R osson & Carro ^ll Analysis or empirical study of the usability of a prototype or a system for providing feedback and supporting an iterative development process Helps designer recognize that there is a problem, understand the problem and its underlying causes, and plan changes to correct the problem
  • 84. how to check the usability service at a v of an online ery early sta ge ? rf.snoitartsulli
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  • 101. v ariant (3) case analyst RSV RS RO JT Espace périodiques document Administration ATF ATF JT Bureaux des bibliothécaires Jurisprudence 34.0.08 number a123 ref d987 Fiches juridiques Périodiques ZAG 34.0.04 Feuille fédérale 1er étage Lois 34.0.07 DROIT Périodiques B 34.2.8 Monographies 34.0.01 Ascenseur Salle de discussion name Cécile title Systèmes ... Monographies Prêt Information 34.2.9 34.3.100 Quotidiens, Dictionnaires, encyclopédies Hebdomadaires Espace documentaire Bornes Situnil level 5 code 2 Borne Photocopieurs de prêt Monographies Monographies Mélanges 34.0.05 Entrée Accès location sh_1-9 Fleuret DPB SCIENCES ECONOMIQUES DPA B Statistiques Périodiques BFSH 1 ok Hall d'entrée check record help
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  • 104. service prototyping review quot; presentation quot; conversation quot; animation