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BUSINESS/IT ALIGNMENT ENGINEERING Date Title Interop  > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg Dr Michael Petit, FUNDP, Belgium Dr Yves Pigneur, HEC Lausanne
Abstract ,[object Object],[object Object]
Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing as designing [Boland and Collopy, 2004] http://weatherhead.cwru.edu/visiting.htm l Frank Gehry
Design and innovation > IDEO http://www.ideo.com  /methodcards/MethodDeck/MethodCardsHTML.htm
DESIGN APPROACH > application > design loop Requirement Analysis Design Validation GOAL TASK analysis USABILITY PROTOTYPE Transaction Decision (& cognition) Interaction TECHNIQUES: Scenario-based design Pattern-based Conceptual modeling Action  Information  Interaction  source: [Rosson and carroll, 2002]
Design approach > application > requirement analysis ,[object Object],[object Object],source: [Rolland, 2003] [Yu, 1994]  [Patern ò , 2002]
Design approach > application > IT solution design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://guir.berkeley.edu/projects/denim Scenario use case hand sketch …
Design approach > application > prototype
Design approach > application > usability evaluation ,[object Object],source: [Rosson and carroll, 2002]
BUSINESS/IT ALIGNMENT BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Architecture Processes Skills Technology scope System competencies IT governance Administrative structure Business processes Skills Business scope Distinctive competencies Governance source: [Henderson and Venkatraman, 1993] Function integration Strategic fit
PART 1 - From business model to enterprise architecture Date Title Interop  > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Yves Pigneur, HEC Lausanne
From business model to enterprise architecture > Agenda ,[object Object],[object Object],[object Object],BUSINESS  MODEL | ENTERPRISE ARCHITECTURE | E-BUSINESS PATTERNS
BUSINESS MODEL > design loop Requirement Analysis Design Validation BUSINESS MODEL  (strategy map) analysis ALIGNMENT Analyses Strategy Innovation IS Planning TECHNIQUES: Reference model Building blocks &  PATTERNS Ontologies Application portfolio  IT infrastructure  ENTERPRISE ARCHITECTURE
1. Business model Financial perspective Customer perspective Activity perspective Resource perspective Value proposition Customer Value configuration Partner Capability Cost Revenue Relationship Channel What are our revenues? What are our costs? Who are our customers?  How do we reach them? How do we get & keep them? How do we operate & deliver? How do we collaborate? What are our competencies? What do we offer to our customers?
1b. Strategy map source: [Kaplan and Norton, 2004]
2. Enterprise architecture Business layer Application layer Technology layer source: [Lankhorst, 2004]
3. Design patterns ,[object Object],source: [Weill and Vitale, 2002]
Business/IT alignment engineering BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Function integration Strategic fit BUSINESS MODEL ENTERPRISE ARCHITECTURE DESIGN PATTERNS
From business model to enterprise architecture > Books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From business model to enterprise architecture > Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Environment assessment BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure source: [Camponovo and Pigneur, 2005]  Function integration Strategic fit BUSINESS environment IT environment Disruptive technology Competition analysis Scenario planning Environment adaptation
PART 2 - From business model to application requirements Date Title Interop  > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Michael Petit, FUNDP, Belgium
Agenda ,[object Object],[object Object],VALUE-BASED  |  GOAL-BASED
Business/IT alignment > from business model to application requirements ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit
4. Value-based modeling (with e 3 value) source: [Gordijn and Akkermans, 2002]
5. Goal-based requirements (with i*) source: [Yu and Mylopoulos, 2002]
5b. From value-based models to goal-based requirements (with i*) source: [Gordijn and Petit, 2002]
PART 3 - From business model to business process Date Title Interop  > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg
Agenda ,[object Object],[object Object],[object Object],B2B | EFFICIENT | MAPPING
Business/IT alignment > from business model to business process ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL BUSINESS PROCESS BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
6. Introduction to the B2B context
7. B2B Transaction development and animation (with  Efficient )
8. From business models to transactions
Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Business/IT alignment engineering

  • 1. BUSINESS/IT ALIGNMENT ENGINEERING Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg Dr Michael Petit, FUNDP, Belgium Dr Yves Pigneur, HEC Lausanne
  • 2.
  • 3. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  • 4.
  • 5. Managing as designing [Boland and Collopy, 2004] http://weatherhead.cwru.edu/visiting.htm l Frank Gehry
  • 6. Design and innovation > IDEO http://www.ideo.com /methodcards/MethodDeck/MethodCardsHTML.htm
  • 7. DESIGN APPROACH > application > design loop Requirement Analysis Design Validation GOAL TASK analysis USABILITY PROTOTYPE Transaction Decision (& cognition) Interaction TECHNIQUES: Scenario-based design Pattern-based Conceptual modeling Action Information Interaction source: [Rosson and carroll, 2002]
  • 8.
  • 9.
  • 10. Design approach > application > prototype
  • 11.
  • 12. BUSINESS/IT ALIGNMENT BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Architecture Processes Skills Technology scope System competencies IT governance Administrative structure Business processes Skills Business scope Distinctive competencies Governance source: [Henderson and Venkatraman, 1993] Function integration Strategic fit
  • 13. PART 1 - From business model to enterprise architecture Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Yves Pigneur, HEC Lausanne
  • 14.
  • 15. BUSINESS MODEL > design loop Requirement Analysis Design Validation BUSINESS MODEL (strategy map) analysis ALIGNMENT Analyses Strategy Innovation IS Planning TECHNIQUES: Reference model Building blocks & PATTERNS Ontologies Application portfolio IT infrastructure ENTERPRISE ARCHITECTURE
  • 16. 1. Business model Financial perspective Customer perspective Activity perspective Resource perspective Value proposition Customer Value configuration Partner Capability Cost Revenue Relationship Channel What are our revenues? What are our costs? Who are our customers? How do we reach them? How do we get & keep them? How do we operate & deliver? How do we collaborate? What are our competencies? What do we offer to our customers?
  • 17. 1b. Strategy map source: [Kaplan and Norton, 2004]
  • 18. 2. Enterprise architecture Business layer Application layer Technology layer source: [Lankhorst, 2004]
  • 19.
  • 20. Business/IT alignment engineering BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Function integration Strategic fit BUSINESS MODEL ENTERPRISE ARCHITECTURE DESIGN PATTERNS
  • 21.
  • 22.
  • 23. 4. Environment assessment BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure source: [Camponovo and Pigneur, 2005] Function integration Strategic fit BUSINESS environment IT environment Disruptive technology Competition analysis Scenario planning Environment adaptation
  • 24. PART 2 - From business model to application requirements Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Michael Petit, FUNDP, Belgium
  • 25.
  • 26. Business/IT alignment > from business model to application requirements ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit
  • 27. 4. Value-based modeling (with e 3 value) source: [Gordijn and Akkermans, 2002]
  • 28. 5. Goal-based requirements (with i*) source: [Yu and Mylopoulos, 2002]
  • 29. 5b. From value-based models to goal-based requirements (with i*) source: [Gordijn and Petit, 2002]
  • 30. PART 3 - From business model to business process Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg
  • 31.
  • 32. Business/IT alignment > from business model to business process ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL BUSINESS PROCESS BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  • 33. 6. Introduction to the B2B context
  • 34. 7. B2B Transaction development and animation (with Efficient )
  • 35. 8. From business models to transactions
  • 36. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction
  • 37.

Notas do Editor

  1. Title Business/IT alignment engineering (introduction) Date September 22, 2007 Author Dr Yves Pigneur University of Lausanne (HEC) [email_address] Abstract This workshop will deal with the business/IT alignment, its "strategic fit" between the strategic aspects and the organizational or process view, and its "function integration" between the business and the technology sides. The workshop is based on the assumption that an explicit business model and strategy map should help to align the business strategy, the organization structure and business processes, and the IS applications and IT infrastructure. The workshop is structured according three main concepts, and mappings. The “business model” and "strategy map" provide a declarative view of the business in terms of financial aspects, value proposition for customers, and value configurations. The "application requirements" correspond to the user needs and specifications for designing and implementing applications. The “business processes” provide a more operational view on the how the business model is implemented in terms of transactions, actors in charge of the execution of these processes, and information flows between these processes. The workshop will also investigate the transformation and mappings between business model, application requirements, and business processes, according to different options related to the type of market, the trust existing between stakeholders, and the associated risk analysis, etc. File /InteropGVASept06/GVA1.ppt URL: http://www.hec.unil.ch/yp/Talk/slides/ GVA1.ppt Version 2.0 Versions Dates Remarks 1.0 June 2006 Preliminary version 1.1 July 2006 Revision (strategy map, enterprise architecture) 2.0 September 2006 Final version (seminar agenda, MP & ED modules)