The document discusses understanding online user behavior and search marketing strategies to grow a business. It covers the five foundations of search marketing: getting the right message to the right person in the right place at the right time while delivering the right experience. It also discusses the importance of content, testing, and understanding user intent to optimize search engine optimization and search engine marketing efforts.

1. UNDERSTANDING ONLINE BEHAVIOR & GROW YOUR BUSINESS Bill Barnes VP, Business Development Mediative

3. WHO WE ARE

5. UNDERSTANDING USER BEHAVIOR

14. Google Live Yahoo Search Behavior: Search Patterns on Major Engines Source- Eye Tracking II: Enquiro

15. Search is… The connection between intent and content User Behavior

16. User Behavior Search is… The connection between intent and content Intent = Keywords

17. “ Digital Camera” Reviews Consumer Reviews Testimonials SLR 5 Megapixel Canon Kodak Nikon Sony Small Size Easy to Use Digital Camera Semantic Mapping in Search

18. Digital Camera

20. “ until I find you john irving” Contentmatched intent

21. Contentmatched intent “ until I find you john irving”

24. The Area of Greatest Promise?

25. How Important is the Area of Greatest Promise? Enquiro Microsoft Ad Relevance Test

26. SEO & SEM

27. Search is… The connection between intent and content Intent = Keywords User Behavior

28. Keywords

30. Let’s talk about Spiders

31. 3 Keys to SEO

38. 3 Keys to SEM