Vancouver - Bill Barnes

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UNDERSTANDING ONLINE BEHAVIOR & GROW YOUR BUSINESS Bill Barnes VP, Business Development Mediative

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Search Behavior: Search Patterns on Major Engines

Google Live Yahoo Search Behavior: Search Patterns on Major Engines Source- Eye Tracking II: Enquiro

Search is… The connection between intent and content User Behavior

User Behavior Search is… The connection between intent and content Intent = Keywords

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Search is… The connection between intent and content Intent = Keywords User Behavior

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Vancouver - Bill Barnes

1. UNDERSTANDING ONLINE BEHAVIOR & GROW YOUR BUSINESS Bill Barnes VP, Business Development Mediative

3. WHO WE ARE

5. UNDERSTANDING USER BEHAVIOR

10.

11. Search Behavior: Search Patterns on Major Engines

12. Google Live Yahoo Search Behavior: Search Patterns on Major Engines Source- Eye Tracking II: Enquiro

13. Search is… The connection between intent and content User Behavior

14. User Behavior Search is… The connection between intent and content Intent = Keywords

15. “ Digital Camera” Reviews Consumer Reviews Testimonials SLR 5 Megapixel Canon Kodak Nikon Sony Small Size Easy to Use Digital Camera Semantic Mapping in Search

16.

17. “ until I find you john irving” Content matched intent

18. Contentmatched intent “ until I find you john irving”

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20.

21. The Area of Greatest Promise?

22. How Important is the Area of Greatest Promise? Enquiro Microsoft Ad Relevance Test

23. SEO & SEM

24. Search is… The connection between intent and content Intent = Keywords User Behavior

25. Keywords

26.

27. Let ’ s talk about Spiders

28. Let ’ s talk about Spiders

29. 3 Keys to SEO

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31.

32.

33.

34.

35.

36. 3 Keys to SEM

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Vancouver - Bill Barnes

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Vancouver - Bill Barnes