Updated version with figures, tables, information and statistics about the Thai Mobile Market 2Q 2013. The report includes: Thailand’s Mobile Subscriber Growth: 2008 - Q2 2013 Thailand’s Mobile Penetration: 2008 - Q2 2013 Mobile Service Usage: Q4 2011 – Q1 2013 Mobile Operator Market Shares: Q2 2013 AIS Highlights from Q2 2013 DTAC Highlights from Q2 2013 Blended ARPU Mobile Internet usage in Thailand Thailand’s Mobile user’s consumption and more…

1. www.yozzo.com
Thailand Mobile Market
information 2Q 2013
Version 2.00 | 25. August 2013

2. Thailand Demographic
Source: Worldbank | Gini | NBTC
Population: 67,373,000 (est. 2012)
Growth rate: 1.4%
Capitol: Bangkok: 9,300,000 (est. 2012)
Urban: 31%
Rural: 69%
Gini Index: Although Bangkok and its surrounding areas
play a dominant role in the economy; the Gini Index shows
that Thailand has a relatively equal income distribution,
greater than that of Malaysia or the Philippines and
slightly less than Singapore’s.
Mobile Penetration: (2Q 2013)
131%

3. Year
Total Post-Paid Pre-Paid
Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate
2008 61,837,164 3.45% 6,481,372 6.02% 55,355,792 3.15%
2009 65,952,313 1.98% 7,050,943 1.24% 58,901,370 2.07%
2010 71,726,300 2.92% 7,256,473 2.01% 64,469,827 3.03%
2011 77,449,466 1.65% 7,938,934 3.70% 69,510,532 1.42%
2012 84,001,947 3.47% 9,782,683 6.60% 75,229,728 3.07%
2Q 2013 89,984,861 3.12% 10,740,629 5.38% 79,244,232 2.83%
Thailand’s Mobile Subscriber Growth: 2008 - 2Q 2013
Source: Operators, NBTC, August 25, 2013

4. 2008 2009 2010 2011 2012 2013
Post-Paid 6,481,372 7,050,943 7,256,473 7,938,934 9,782,683 10,740,629
Pre-Paid 55,355,792 58,901,370 64,469,827 69,510,532 75,229,728 79,244,232
Total 61,837,164 65,952,313 71,726,300 77,449,466 84,001,947 89,984,861
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
Thailand’s Mobile Subscriber Growth table: 2008 – 2Q 2013
Source: NBTC, Thailand, August 25, 2013

5. Year Total Post-Paid Pre-Paid
2008 93.01% 9.75% 83.26%
2009 98.58% 10.54% 88.04%
2010 106.56% 10.78% 95.78%
2011 114.58% 11.74% 102.83%
2012 123.69% 14.41% 109.29%
Q1/2013 128.77% 16.10% 112.66%
Thailand’s Mobile Penetration: 2008 - Q1 2013
Source: NBTC, Thailand, June 25, 2013

6. 65.23% 64.22% 63.28% 63.85% 64.09%
20.81% 22.52% 24.02% 23.47% 22.93%
13.97% 13.26% 12.70% 12.68% 12.98%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
Voice Non-Voice Other
Mobile Service Usage: Q1 2012 – Q1 2013
Source: Operators, Thailand, 25. August, 2013

7. 42,81%
31,02%
23,92%
1,98% 0,27%
Mobile Operator Market Shares: Q1 2013
Source: ITU | NBTC | Yozzo.com | Operators, Thailand 25 August 2013

8. AIS Highlights from 2Q 2013
Source: AIS 2013 *1Q Blended
Postpaid 2G Prepaid 2G Total 2G
Subscribers 3,947,000 33,719,400 37,666,400
Net additions 121,200 426,300 547,500
Churn 1.5% 4.3% 4.0%
ARPU 663 THB 192 THB *254 THB
MOU 450 307 *339

9. DTAC Highlights from 2Q 2013
Source: dtac 2013
Postpaid Prepaid Total
2Q 2013 3,222,279 24,009,180 27,231,459
Net Additions 200,565 422,336 622,901
ARPU in THB 710 202 259

10. Blended ARPU (Excl. Interconnection Charge)
Source: Operators | NBTC | 25 August 2013
207 THB
(~$7.13)

11. 60 percent of Thai internet users use a mobile device to access the web
Only 6 million of the 22 million Thai households own computers
Mobile Internet usage in Thailand
Source: Yozzo.com | National Statistical Office of Thailand

12. Time spent on the internet via mobile phones accounted for 49 percent of
all media use, edging out time spent watching TV at 36 percent
49%
36%
Mobile Internet usage in Thailand – Media
Source: Nielsen Thailand Study 2013

13. 72% of Thailand’s mobile users are below the age of 24
72%
28%
Below the age
of 24-years
Above the age
of 24-years
Thailand’s Mobile users age pattern
Source: National Statistical Office of Thailand

14. 1011010101101
0101101111011
10011011011000
Average mobile data consumption in Thailand
is 2 GB per/month for mobile video users
Thailand’s Mobile users consumption
Source: International Telecommunication Union (ITU)
2GB

15. 1011010101101
0101101111011
10011011011000
May and June 2013 saw a total of
4.3 million first movers subscribers
arrive on the new 2.1GHz 3G service
in Thailand.
The operators estimate that
32 million will make the move
from 2G to 3G in 2013
3G - Two months - 4.2m subscribers
Source: NBTC Thailand July 2013
We want
DATA

16. LINE users in Thailand
Source: DTAC, LINE
4Q 2012 1Q 2013 2Q 2013
10,5 million 15 million 18 million
When the Thai mobile operator DTAC released its LINE sticker series
it took them only 11 hours to get 1 million followers on LINE.
Thailand is second to Japan when it comes to most LINE users in the world

17. Over 2.87 million smartphones sold in the first four months of 2013
Mobile Devices
Source: GfK Thailand
2.87
million

18. 18-20 million mobiles will be sold in Thailand this year, 45% of them smartphones.
Mobile Devices
Source: GfK Thailand
18-20
million

19. Yozzo is a experienced Telecom Consulting firm, specializing in Information and
Communications Technology (ICT).
What we do
We assist public and private sector clients in their decision making through market
insights, experience and technical skills. Our clients includes: Governments, Telecom
Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers,
Software & Service providers, Media and Broadcasting companies.
How we do it
We approach consultancy engagements from a commercial perspective, with the
aim of adding significant value to your business by identifying and pursuing: growth
opportunities, create products, services, and businesses that improve the efficiency,
productivity, and profitability of your business.
About the author

20. www.yozzo.com
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