Updated version with figures, tables, information and statistics about the Thai Mobile Market 2Q 2013.
The report includes:
Thailand’s Mobile Subscriber Growth: 2008 - Q2 2013
Thailand’s Mobile Penetration: 2008 - Q2 2013
Mobile Service Usage: Q4 2011 – Q1 2013
Mobile Operator Market Shares: Q2 2013
AIS Highlights from Q2 2013
DTAC Highlights from Q2 2013
Blended ARPU
Mobile Internet usage in Thailand
Thailand’s Mobile user’s consumption and more…
2. Thailand Demographic
Source: Worldbank | Gini | NBTC
Population: 67,373,000 (est. 2012)
Growth rate: 1.4%
Capitol: Bangkok: 9,300,000 (est. 2012)
Urban: 31%
Rural: 69%
Gini Index: Although Bangkok and its surrounding areas
play a dominant role in the economy; the Gini Index shows
that Thailand has a relatively equal income distribution,
greater than that of Malaysia or the Philippines and
slightly less than Singapore’s.
Mobile Penetration: (2Q 2013)
131%
11. 60 percent of Thai internet users use a mobile device to access the web
Only 6 million of the 22 million Thai households own computers
Mobile Internet usage in Thailand
Source: Yozzo.com | National Statistical Office of Thailand
12. Time spent on the internet via mobile phones accounted for 49 percent of
all media use, edging out time spent watching TV at 36 percent
49%
36%
Mobile Internet usage in Thailand – Media
Source: Nielsen Thailand Study 2013
13. 72% of Thailand’s mobile users are below the age of 24
72%
28%
Below the age
of 24-years
Above the age
of 24-years
Thailand’s Mobile users age pattern
Source: National Statistical Office of Thailand
15. 1011010101101
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May and June 2013 saw a total of
4.3 million first movers subscribers
arrive on the new 2.1GHz 3G service
in Thailand.
The operators estimate that
32 million will make the move
from 2G to 3G in 2013
3G - Two months - 4.2m subscribers
Source: NBTC Thailand July 2013
We want
DATA
16. LINE users in Thailand
Source: DTAC, LINE
4Q 2012 1Q 2013 2Q 2013
10,5 million 15 million 18 million
When the Thai mobile operator DTAC released its LINE sticker series
it took them only 11 hours to get 1 million followers on LINE.
Thailand is second to Japan when it comes to most LINE users in the world
17. Over 2.87 million smartphones sold in the first four months of 2013
Mobile Devices
Source: GfK Thailand
2.87
million
18. 18-20 million mobiles will be sold in Thailand this year, 45% of them smartphones.
Mobile Devices
Source: GfK Thailand
18-20
million
19. Yozzo is a experienced Telecom Consulting firm, specializing in Information and
Communications Technology (ICT).
What we do
We assist public and private sector clients in their decision making through market
insights, experience and technical skills. Our clients includes: Governments, Telecom
Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers,
Software & Service providers, Media and Broadcasting companies.
How we do it
We approach consultancy engagements from a commercial perspective, with the
aim of adding significant value to your business by identifying and pursuing: growth
opportunities, create products, services, and businesses that improve the efficiency,
productivity, and profitability of your business.
About the author