Calculating ROI in Social Media can be challenging but it can be done. This video provides some insights on how to calculate ROI for social Media campaigns. Social Media returns can be defined, you just need to think it through.
3. What is ROI and how the are you going to measure
4. return on investment
–noun
the amount of profit, before tax and after depreciation, from an
investment made, usually expressed as a percentage of the
original total cost invested.
Abbreviation: ROI
ROI
19. Quantifying consumer insights
compare the quantity and quality of consumer insights from
offline focus groups to consumer insights from your social
media campaign