This document discusses best practices for using social media for business purposes. It covers corporate blogging, LinkedIn, Facebook, and Twitter. For each platform, it provides an overview and discusses engagement strategies. It emphasizes the importance of optimizing content for search, relationship building, education, and lead generation through social media. It also outlines key facts about each platform and notes that tone, content quality, and calls to action are important for engagement.

1. 360⁰ Management SeriesIvy Tech Corporate College and Lawrence Chamber of Commerce Building Your Brand Online Rodger D. Johnson, MA Inbound Marketing Certified

2. AGENDA: Best Practices in … Blogging LinkedIn Facebook Twitter Social Media Revolution

3. Corporate Blogging What Is Corporate Blogging? Why Is Corporate Blogging Important? What Are the Elements of a Corporate Blog? What do You Need to get Started?

4. WHAT IS A CORPORATE BLOG A corporate weblog is published and used by an organization to reach its organizational goals. Blogging for your business means that you’re honestly communicating with customers and clients about the company, its products and services, as well as providing helpful content your customers can use. Corporate blogging gives people reading it insight into the personality of your organization. It humanizes your brand. And it connects customers to customers and employees. People like being connected to other people. BLOG HIGHLIGHTS: Lists contributing authors Focuses on travel-related information, tips Packing tips Information for business travelers Things to do Connects readers to Best Western social networks Interactive with polls and contests

5. Why Is Corporate Blogging Important 5 Reasons Why Corporate Blogs Are Important: Optimizes content search Lead generation Relationship building Education Conversion Blogging helps people find your business online easier. Done well, it sets the foundation for more trust, key to stronger relationships. Additionally, education makes the company a thought leader. And it helps bring in more business. Blog Highlights: Every post uses keywords to optimize content for search. Educates people with diabetes and caregivers about. diabetes-related issues; health, lifestyle, and diet. Helps build relationships by pointing people to authoritative diabetes social communities online.

6. What Are the Elements of a Corporate Blog Search

7. What Are the Elements of a Corporate Blog Masthead

8. What Are the Elements of a Corporate Blog Navigation

9. What Are the Elements of a Corporate Blog Content Providers

10. What Are the Elements of a Corporate Blog Content for your readers

11. What Are the Elements of a Corporate Blog A way for readers to share content and comments

12. What Are the Elements of a Corporate Blog Blog Description

13. LinkedIn Your Personal Profile LinkedIn Facts Strategy Tips

14. Your Personal Profile: Part 1 Your Picture Vital Information Status Update

15. Your Personal Profile: Part 2 Summary Specialties Your Blog Feed

16. Your Personal Profile: Part 3 Groups Work History

17. LinkedIn Facts As of November 2010 the network has grown to over 85 million LinkedIn members across the globe. LinkedIn also launched Company Pages to help businesses of all sizes attract new customers using trusted, professional product and service recommendations. Writing for the Poynter Institute, Sree Sreenivasan makes the point that “LinkedIn is the most useful of the lot when it comes to making professional connections.”

18. LinkedIn Strategy Tips Answer questions posted on LinkedIn. Create your own LinkedIn group and share relevant content. *Use LinkedIn's DirectAds. Integrate LinkedIn Into your marketing. Join groups. Personalize the URL. Email marketing. Add a picture to the profile. Link to executive’s profile. Post news. * DirectAds require additional expense and work much like Google AdSense or PPC

19. FACEBOOK Fan Page Overview Engagement Strategies Best Practices

20. Fan Page Overview

21. Fan Page Overview Brand

22. Fan Page Overview Page Summary

23. Fan Page Overview Information

24. Fan Page Overview Friends in Common

25. Fan Page Overview Total Fans of the Page

26. Fan Page Overview Recent Activity

27. Fan Page Overview Layers to expand your Fan Page

28. Fan Page Overview Wall Activity

29. Fan Page Overview Member Activity

30. Fan Page Overview Advertising

31. Facts and Business Benefits Facts: More than 500 million active users. 50% of active users log on to Facebook in any given day. Average user has 130 friends. People spend over 700 billion minutes per month on Facebook. Average user is connected to 80 community pages, groups and events. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

32. Facts and Business Benefits Benefits: Branding Customer Engagement Drive Web Traffic Reputation Management New Customer Acquisition Lead Generation Viral Marketing Customer Feedback Targeted and Measurable Advertising Facts: More than 500 million active users. 50% of active users log on to Facebook in any given day. Average user has 130 friends. People spend over 700 billion minutes per month on Facebook. Average user is connected to 80 community pages, groups and events. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

33. Engagement Strategies Set community expectations. Provide cohesive branding. Be relevant and timely. Live authenticity. Participate in dialog. Enable fan page member to interact. Foster advocacy. Solicit a call to action. “Customers are people first” – Kyle Lacy, CEO Brandswag

34. TWITTER What is Twitter Twitter Account Overview 8 Twitter Strategies New Twitter research

35. What is Twitter Twitter is a public instant messaging device with a timeline that can be searched and indexed by Google. Messages are Tweets and can be sent or received from Twitter, online third-party applications or a smart phone. Tweets in Twitter are 140 characters in length. There are followers – those people who like what you tweet – and then there is the act of following. This is the act of becoming a follower. By following a person or brand on Twitter, you subscribe to that person’s stream of messages. They appear in you Twitter stream.

36. Twitter Account Overview

37. Twitter Account Overview Public tweet

38. Twitter Account Overview Public tweet stream

39. Twitter Account Overview Trends

40. Twitter Account Overview Who to Follow

41. Twitter Account Overview Followers and the Following

42. Twitter Account Overview Your recent Twitter activity

43. Twitter Account Overview Twitter tool bar

44. 8 Twitter Strategies Help people. Create a dialog with your followers. Share good stuff. Be the first to share new and relevant information. Monitor conversations. Pick a niche. Link back to your website or blog. Build community.

45. Making Twitter Work for You

46. Making Twitter Work for You Motivation is triggered by emotion.

47. Making Twitter Work for You Engaging in the conversation is the most important thing to do.

49. More followers a Twitter account has there will be a greater number of links shared. Whereas the less followers a Twitter account has, the less number of links will be shared.

51. Making Twitter Work for You Twitter Engagement Facts Followers increase with these words: Official Founder Speaker Expert Guru Author

52. Making Twitter Work for You Twitter Engagement Facts Identifying yourself authoritatively will increase the likelihood that people will trust and follow you.

53. Making Twitter Work for You Twitter Engagement Facts The tone and type of message you tweet increases or decreases your engagement on Twitter.

54. Making Twitter Work for You Twitter Engagement Facts 6 Types of Twitter Messages that Engage: Positive Learning Media Work related Constructive Self-reference

56. Talk and promote other material and people. Celebrate.

58. There is a direct correlation between a decline in followers and the frequency of your self-promotion.

60. You MUST share good stuff.

61. You MUST space your tweets throughout the day.

63. Find a hook for your readers.

64. 10 Marketing Strategies Zombies Teach Us.

65. Please RT is less effective than Please Retweet.

67. Making Twitter Work for You Twitter Engagement Facts If Snooki can understand your tweet, then your consumer will understand your tweet. Always remember to include a call to action. Tell your followers what to do next.

68. Social Media Revolution Where do you begin. What pitfalls you should avoid. Social Media Disasters How to make social media work for you.

69. Where do you begin. To Start: Find your niche. What are you passionate about and on what can you intelligently create content? Find methods and tools your customers are using, and use them. Have a genuine, honest interest in building relationships with your customers. What Next: How will you measure results? How long are you willing to give it a try? What’s your willingness to experiment, take risks, and adjust your plans?

70. Where do you begin. Recommendations: Find a blogging platform Start a Twitter account Start a LinkedIn profile

71. 10 Ways to Kill Social Mediabefore You Start Always ignore negative feedback. Write headlines that deliver zero value. Create content that has zero value. Horde your content and share it with no one. Spend all your time blogging at the expense of other social activities. Be self-absorbed, pompous even, and promote only your stuff. Be slow to respond, or don’t respond at all. Create no strategic direction and apply the Nike principle: Just Do It. Put your teenage son or daughter in charge. Think it’s irrelevant, and watch your business become irrelevant too.

72. Author Information By trade, I am a public relations counselor and manage author accounts in the marketing services division of Author Solutions. A leaders in social PR, I was instrumental in launching a global social media campaign for a Fortune 100 medical device and biotech leader in diabetes care, served the Hoosier Chapter of PRSA as its social media chair and have served on the boards of several non-profits. Before moving into social PR, I directed marketing communications for a wealth management company. An Indiana University graduate, I hold a Master of Arts in Applied Communication and a Certificate in Public Relations. Additionally, I earned an inbound marketing certification from a lead online marketing communications company. CONTACT INFORMATION Phone: (317) 908-5850 Blog: www.getsocialpr.com Twitter: @getsocialpr