We promote your app - it's easy and effective! In order to get in the App Store or Google Play TOP, your application needs to get the audience. We'll find it for you!

1. MOBILE
APPS
PROMOTION
COMMERCIAL OFFER

2. Why promoting mobile apps?
80%
MOBILE APPS
become lost in a huge amount
of new and old applications
in the App Store & Google Play
20%
SUCCEED
Why just wasting time
when you can precautionary protect
your app from being eaten.

3. Promotional strategy
development
Conducting
advertising and PR-
campaigns for mobile
application
Evaluating the
promotion
effectiveness
Our rules for mobile promotion
Plan, Do, Analyze

4. We’re going to the TOP
The main goal of mobile promotion — entering the TOP for a certain app
market: App Store or Google Play (or both).
For different countries the number of required install can vary – our
managers will find the best strategy for your case.
We are involving the integrated marketing complex for the best results!

5. Elements of the promotion strategy
PRWe will tell about your app to all relevant media which
can be interested in your material. It should give your
app a good push up in ratings, enough to gain good
positions in TOP new.
In the most situations it is enough for gaining natural
virality and growth. Thus, the app will continue growing
by itself.
What we will do:
• Creating a press-kit
• Gathering the relevant media database
• Communicating with blogs and forums
• Creating newsworthy stories
• Working with journalists from the relevant media

6. And if journalists remain indifferent to the
subject of the application or the effect of
the publications is insufficient, we will run
advertising tools to create a direct user
interaction.
There simply is no limit for creative ideas!
Contextual advertising
Mobile Advertising
Elements of the promotion strategy

7. In addition, we do offer a range of basic tools for communication with users
and optimizing the positions in the application search.
SMM SEO
Finally, we will help you finding the investors or partners to give your startup
additional financial resources for the development.
IR B2B
• Creating content of high quality
• SMM (Facebook. Instagram, Twitter)
• YouTube-channel
• Own blog (for SaaS-solutions and B2B)
• Promo site
• Promotion for posts in social networks
• Responding to comments
Elements of the promotion strategy

8. In general, users install 35 apps, 1/5 of which are paid. Free-to-play monetization is
a leading trend for today.

9. The icon The name
The keywords The description
Promotional video Regular updates
Basic requirements to the application
In other words, this is what will simplify the promotion and save your budget.
Rely on us to prepare an application for the release! There must be seriously
designed the following elements:

10. Completed projects examples
Droid Translator mobile app promotion
Activities Results
• Conducting market and competitor research
• Analysis of the quality of the application and making
suggestions to improving the product
• Coordinating the development of video and graphic
content
• Placement of contextual advertisements and advertising
on Facebook and AdMob
• Communication with Ukrainian and foreign media
• Participation in Ukrainian and international exhibitions
and contests: IDCEE-2013 (Kiev), Russian Mobile Awards
(St. Petersburg), LeWeb 2013 (Paris), Innovation
Breakthrough 2013 (Kiev)
• IR
• Providing Customer Support
• Improvement of the interface, improved
user qualities of application
• Reaching more than 135,000 installations
• Worldwide audience
• Positive reviews to the product
• Getting into the top-12 startups by IDCEE
2013
• Placing among the 5 finalists of Russian
Mobile Awards 2013 in the category "Best
non-game applications"
• Winning the Innovation Breakthrough 2013
competition
• Droid Translator was chosen among 16
startups that should effect the development
of technologies in the next 10 years by
LeWeb’2013

11. Significant achievements
Entering the number of 12 best
startups by IDCEE 2013
Entering the number of 16 startups which
will effect the future of technologies in the
next 10 years by LeWeb’2013
Publication on Ukrainian online
Forbes media
Publication on Czech printed
Forbes media
Publication on Spanish online
Finance Yahoo media
Publication on the US portal CNN
Money

12. Don’t leave the questions unanswered!
Moreover, we DO regularly check the
info@citrine.com.ua mailbox:)
We’ll be pleased to hear your call!
Calling the number +38 (044) 408 63 68 will
help you to put all the dots above Ä.