Your customers are talking. See what they're saying with Online Reputation Management provided by Best Media.

1. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
ReputationManagement
Online
Your customers are talking about you. Are you listening?

2. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
New Media Has Changed
the Game
Your customers are shaping your brand and
affecting your bottom line more than ever.
Did you know 2/3 of people are more likely to buy
from a store if they find positive comments about
it online? Conversely, 1/2 are less likely to buy if
comments are negative.
† http://www.marketingpilgrim.com/2010/12/majority-of-people-
surveyed-say-online-rep-is-important.html
© 2013 Best Media, LLC./AJ Media Services. All rights reserved.

3. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
Improve Online Visibility
The Visibility feature gathers all the locations
on the web where your business listing can
be found. It shows you where you’re missing
and where the data might be wrong.
Online listings are crucial to making sure
customers can find your business. The more
consistent listings you have, the higher up on
Google you are.
The top result in a Google search gets
53%of clicks. The second only gets 15%.

4. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
Monitor Reviews
The Reviews section monitors the top consumer
sites where your business might be mentioned.
If you see a bad review, respond with an
apology, explanation, or incentive to win back
the customer. If you see a good review, spread it
around as much as possible.
of shoppers say that online customer
reviews have a major influence on
their decision to purchase.90%
10mIn the last year, Yelp alone
has had over 10 million new
reviews added.

5. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
of local businesses now have a
Facebook page.†46%
Track Social Media
Monitor Your Social Profiles
Track your Facebook likes, Twitter followers,
and Foursquare check-ins. When people like,
retweet, or comment, you will see it here.
Monitor Your Employees
Track employee tweets and Foursquare activity.
Know if they’re saying anything bad about your
business the second that they posted it.
† BIA Kelsey, December 2010 http://blog.kelseygroup.com/index.php/2010/12/07/ilm10-
trust-will-separate-success-from-failure-across-local-social-space/

6. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
Monitor
Competition
Receive
Alerts
Share Of Voice graphs reveal how your business stacks
up against your competitors in local internet searches.
Every time a new review or mention
is found, you’ll be notified by email.
Every week you’ll be sent an Executive
Report that breaks down how your
business is faring in online conversations.

7. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
Why Reputation Management?
“Trust and 360-degree transparency will be the vanguards of success for SMBs (small and medium
businesses) and those who work with them. This is especially true as social networks promote
personal recommendation over more generic brand messaging. Trust plays out through customer
engagement and loyalty and will largely separate SMB success from failure.”
- Neal Polachek, President, BIA/Kelsey (December 2010)†
70%
of people have used the
internet to find a local
business in the last
12 months.
[November 2010, Brightlocal.com]
Having used the internet
once to find a business,
most local consumers
go on to use it more
frequently.
[Brightlocal.com, 2010]
Younger consumers
use the internet more
frequently to find local
businesses than older
consumers: 29% of
people aged 55+ have
never used internet to find
a local business, and 11%
of people aged
16-34 use the internet
almost every day to find a
local business.
[November 2010, Brightlocal.com]
† BIA Kelsey, December 2010 http://blog.kelseygroup.
com/index.php/2010/12/07/ilm10-trust-will-separate-
success-from-failure-across-local-social-space/

8. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
† http://www.marketingpilgrim.com/2010/12/majority-of-people-surveyed-say-
online-rep-is-important.html
Maximize your visibility
1
2
3
4
Build
consistency
across your online
listings
find
mentions
across the web Receive
alerts
when customers
write reviews
Save
time
managing
social media
78%of people
surveyed said
they believe it
is very important to look up
information about people and/
or businesses online before
deciding to interact or do
business with them.†

9. © 2014 Best Media, LLC./AJ Media Services. All rights reserved.
Online reputation
is more than what
businesses say about
themselves. It’s also
about what others say
about businesses.
It’s Your Business’ Online Reputation.
Monitor. Manage. Maximize.