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BADC Fair Competition
               Working Party
                     Report 1 - Final Version 6 August 2009
                The BADC and competition matters: Early Analysis
            Prepared and presented in draft form to the BADC Committee 18 April 2009 by TK
                             Checked by OFT Executive Officer Phil Butcher




Thursday, 6 August 2009                                                                      1
The BADC and
                 Competition Matters:
                    Early Analysis
                 I.  Competition
                 II. The BADC as an entity
                 III.Categories of (BADC) behaviour that must comply
                 IV. Pitfalls: Examples of OFT identified anti-competitive
                     behaviour
                 V. Worst case scenarios
                 VI. Compliance strategy

                        Appendix 1: Letter from Phil Butcher, OFT Executive Officer



Thursday, 6 August 2009                                                              2
This report would not be possible without...



                 ... the patience and assistance of Philip Butcher of the OFT.
                 Philip is keen I pass on a message to everyone at the BADC...
           •     ‘Finally, I would ask that you stress that the membership or
                 leadership of the association can in no way discuss pricing
                 information, set pricing that the individual members must
                 adhere in their normal business, artificially divide markets or
                 territory or act in any way that could significantly effect
                 competition between members.’ 
           •     ‘I would also stress that the assistance I have provided is no
                 substitute for professional legal advice.’
                 (email correspondence, Phil Butcher OFT, 6 August 2009)




Thursday, 6 August 2009                                                           3
Part 1: Competition
               •    Competition Theory
               •    UK Authorities
               •    Two principal types of anti-competitive behaviours
               •    Bringing the BADC up to Date
               •    Vulnerabilities
               •    Opportunities
               •    Benefits of Compliance


Thursday, 6 August 2009                                                  4
Competition Theory
                On a broad level, the main aim of competition
                 law is to ensure that UK and EC markets
                         remain competitive. (OFT424 p3)
                 ‘Competitive markets provide the best means of ensuring that the economy's resources
                 are put to their best use by encouraging enterprise and efficiency, and widening choice.

                 Where markets work well, they provide strong incentives for good performance -
                 encouraging firms to improve productivity, to reduce prices and to innovate; whilst
                 rewarding consumers with lower prices, higher quality, and wider choice.

                 Where markets operate freely and effectively competition can be expected to bring all
                 the benefits mentioned above. However, markets can and do fail. Competition policy is
                 therefore used to ensure the efficient workings of markets and to avoid such market
                 failures, most notably to prevent abuses of market power (that is less innovation, higher
                 prices, lower choice, and lower quality than would result from efficient competition).’

                                   http://www.berr.gov.uk/whatwedo/businesslaw/competition/index.html


Thursday, 6 August 2009                                                                                      5
UK Authorities
                                                                                          *




               * Since the draft version of this report this UK department has changed names from The Department of
               Business and Regulatory Reform (BERR) to the Department for Business Innovation and Skills(BIS). See
                                                               Appendix 1.


Thursday, 6 August 2009                                                                                               6
The Government has created a new Department for Business, Innovation
               and Skills whose key role will be to build Britain’s capabilities to compete in
               the global economy.

               The Department was created on June 5, 2009 by merging the Department
               of Business Enterprise and Regulatory Reform (BERR) and The Department
               of University Innovation and Skills (DUIS).

               The BERR had only recently been created on 28 June 2007 on the
               disbanding of the Department of Trade and Industry (DTI). BERR has a wide
               range of responsibilities. The main areas covered were essentially those
               previously covered by the DTI: Company Law, Trade, Business Growth,
               Employment Law, Regional Economic Development, and Consumer Law.
               (http://en.wikipedia.org/wiki/BERR)




Thursday, 6 August 2009                                                                          7
The Office of Fair Trading (OFT) exists to make
                  markets work better.

                  The OFT was established as statutory corporation
                  under the Enterprise Act 2002 and took over
                  Competition Act 1998 powers from Monopolies
                  Commission. The OFT addresses anti-competitive
                  practices and consumer empowerment, by a mix
                  of enforcement and communication, so benefiting
                  businesses and consumers.


Thursday, 6 August 2009                                              8
Recent competition
                       regulation activity
              •     1998 The EC Treaty (Articles 81 & 82)
              •     1998 Competition Act (UK)
              •     2002 The Enterprise Act (UK)
              •     2003 EC Regulation 1
              •     2004 the OFT publishes an extensive series of
                    guidance booklets on Competition Law. Most of
                    the OFT information in this report is drawn from
                    these publications.

Thursday, 6 August 2009                                                9
Two Prohibitions
           • Anti-competitive agreements (e.g. cartels )
                 between businesses are prohibited by
                 Chapter I of the Competition Act 1998
                 (CA98) and Article 81 of the EC Treaty
           • Abuse of a dominant position in a market is
                 prohibited by Chapter II of CA98 and Article
                 82 of the EC Treaty.
                 (http://www.oft.gov.uk/advice_and_resources/resource_base/legal/competition-act-1998/)




Thursday, 6 August 2009                                                                                   10
Bringing the BADC up
                           to date
               •    The BADC (as the SBFD) was established long before the
                    modern competition statutes (1998, 2002, 2003) came into being.
               •    The BADC (as the SBFD) was established with a social club
                    constitution as a template, which may not be helpful as a trade
                    association.
               •    Our profession appears generally to be behind the times
                    considering competition regulation.
               •    The OFT is very interested in professions like ours growing
                    more competition minded not only in the UK, but Europe as
                    well. We may be small, but a significant part of the UK economy
                    is made of small businesses and the OFT is interested in making
                    all markets work better.



Thursday, 6 August 2009                                                               11
Vulnerabilities

                      There are significant penalties for parties
                          falling foul of Competition law.
                             These will be presented in
                          a later part of this presentation
                               ‘Worst Case Scenarios’




Thursday, 6 August 2009                                            12
Opportunities
               • The Office of Fair Trading (OFT) exists to
                    make markets work better. Free advice and
                    guidance can be gained from the OFT.
               • There are bodies which provide support to
                    encourage the development of organisations
                    such as our, and provide constructive goals
                    and targets for organisations to improve
                    how they are serving their membership.
                    One of these organisations is the Trade
                    Association Forum (www.taforum.org)
Thursday, 6 August 2009                                           13
Benefits of compliance
               •    Greater legitimacy and recognition
               •    Advice and guidance from sources set up to
                    support associations like ours
               •    The authority to speak on behalf of our
                    profession to the media and to advise the
                    government
               •    Peace of mind that we are serving the
                    membership, encouraging them to compete fairly
                    in the profession


Thursday, 6 August 2009                                              14
Part 2: The BADC as an Entity
                 What type of entity are we in terms of
                 competition law? are we:
                          A business?
                          An association of undertakings?
                          A club?
                          A trade association?
                          A professional body?




Thursday, 6 August 2009                                     15
Is the BADC a
                              Business?



Thursday, 6 August 2009                   16
OFT Criteria and Application

               •    A business or ’Undertaking’ includes any natural or
                    legal person or entity involved in economic
                    activity, regardless of its legal status or how it is funded
                    that offer goods and services to market. It includes
                    companies, firms, businesses, partnerships, individuals
                    operating as sole traders, agricultural cooperatives,
                    trade associations and non-profit making organisations.
                    (OFT513 p2)


               •    If you are involved in any economic activity, or if the
                    members are engaged in an economic activity then you
                    are subject to competition law. AND business regulations.
                    (telephone call TK to Philip Butcher OFT, 3 April 2009)




Thursday, 6 August 2009                                                            17
✓Business
                 If the BADC is conducting exams,
                 workshops, and other economic
                 activity, for the purpose of Competition
                 Law, it is a commercial venture/
                 business/undertaking.
                 (telephone call TK to Philip Butcher OFT, 3 April 2009)




Thursday, 6 August 2009                                                    18
Is the BADC an Association
                  of Undertakings?



Thursday, 6 August 2009                  19
OFT Criteria
                  Any body formed to represent the interests of
                  its members in commercial matters may be an
                  association of undertakings.
                   An association of undertakings is deemed to represent the interests of
                  those undertakings which have chosen to join, and it is therefore
                  irrelevant how the association is organised. It is not necessary for it to
                  have any formal constitution for its activities to fall within the scope of
                  Article 81 and/or the Chapter I prohibition.
                  An association of undertakings will fall within Article 81 and/or the
                  Chapter I prohibition if its decisions, rules, recommendations or other
                  activities lead to an appreciable restriction of competition, regardless of
                  the exact form that the association takes. (OFT408 1.4)



Thursday, 6 August 2009                                                                         20
✓ Association of Undertakings
                 ‘The BADC is an association of
                 undertakings by virtue that the
                 membership is linked by a common
                 economic activity.’ 
                 (Email from Philip Butcher, OFT, 6 August 2009)




Thursday, 6 August 2009                                            21
A Club, perhaps?




Thursday, 6 August 2009                      22
Club?
               •    Club is definitely not a term used in Competition Law. For
                    the purposes of Competition Law the BADC would be
                    considered an association of undertaking, irrespective of
                    the constitution of the organisation or the preference of
                    the members. The individuals that make up
                    the membership are members because they share/are
                    linked a common economic activity and no other reason.
                    (email from Philip Butcher, OFT, 6 August 2009) 


               •    Example: A plumberʼs association deals with matters of
                    plumbing. Further Example: The plumberʼs football club
                    is not an association of undertakings since the
                    professional activity (plumbing) is not related to the
                    activity of the association (football.)
                    (telephone call TK to Philip Butcher OFT, 3 April 2009)



Thursday, 6 August 2009                                                         23
X Club

               • The BADC is not a club.
               • However, we could have a club unrelated to
                    stage combat within our association.
                    Example the BADC Football club.
                    (call to PB 3 April 2009.)




Thursday, 6 August 2009                                       24
Is the BADC a Trade
                        Association?

                  A Professional Body?

Thursday, 6 August 2009                  25
OFT Criteria for Trade
                  Association
                 Trade associations are the most common form of association of undertakings
                 The functions of such associations in furthering the trade interests of their
                 members are diverse but they can be broadly categorised as:
                   •      representing to Government, the European Commission and other public
                          bodies the interests of members on legislation, regulations, taxation and
                          policy matters likely to affect them
                   •      promoting and protecting the interests of members in the media
                   •      collecting and disseminating statistics and market information, and
                   •      information about legislation and Government policy
                   •      promulgating standards, codes of practice or standard terms and
                   •      conditions of sale
                   •      providing a range of services of an advisory or consultancy nature on, for
                          example, legal, accounting, training or environmental matters
                   •      providing advice of a more commercial nature.
                          (OFT408-5.1)




Thursday, 6 August 2009                                                                                26
Overlaps with Professional Body
           •     the term Professional Body and Trade Association are largely
                 interchangeable and are not defined under the Act or Article 81
                 (see OFT 408 1.4). Both Trade Associations and Professional
                 Bodies can set down standards, educational and/or experience
                 qualifications and standards of conduct for their members.
           •     The only major difference is that traditionally
                 Professional Bodies have a government recognised role in the
                 regulation of a profession, for example the Royal College of
                 Physicians, and have the powers/ability to remove or bar persons
                 from the given profession, so that one could not work as a doctor
                 without being a member of the Royal College i.e. to be struck
                 off. The counter example would be a plumber is still able to trade
                 without being a member of the National Association, however the
                 lack of membership can effect their reputation and marketability.
                 (email from Philip Butcher, OFT, 6 August 2009)




Thursday, 6 August 2009                                                               27
✓               Trade Association

                 If all the members are engaged or aspire to
                 engage in the same business then yes we are
                 a trade association. Because of what the
                 association represents the BADC is a trade.
                 (telephone call TK to Philip Butcher OFT, 3 April 2009)




Thursday, 6 August 2009                                                    28
Is the BADC a
                          Professional Body?



Thursday, 6 August 2009                        29
* Professional Body
                 It would be good to think of ourselves as one.
                 (call to PB 3 April 2009.)


                 The BADC is best viewed as a trade association. 
                 This does not prevent the BADC representing the
                 industry or its membership to the media or government.
                 However as its reputation as the benchmark for the
                 standards of practice, conduct and skill for its membership
                 grows and gains wider industry recognition to the extent
                 that it represents those involved in the industry, there is
                 no reason that the BADC should not aspire the status of a
                 professional body. (Email from Philip Butcher, OFT 6 August 2009)



Thursday, 6 August 2009                                                              30
Summary of Part 2
                 The BADC in terms of compliance, should
                 comply with competition law as:

                   ✓a commercial venture
                   ✓an association of undertakings
                   ✓a trade association
                   ✴and a professional body.
                          (call to PB 3 April 2009)




Thursday, 6 August 2009                                    31
Our Responsibilities
                 We have a responsibility to make sure our
                 association’s behaviour is compliant with
                 competition law.
                 We have a responsibility to make sure our
                 members are aware of their obligation to
                 comply to competition law. This may be as
                 simple as referring them to OFT guidance and
                 the OFT website, and letting them know they
                 can call in for free advice.


Thursday, 6 August 2009                                         32
Part 3: What categories of BADC
               behaviour need to comply?

                 These four broad and overlapping categories
                 define behaviour which needs to comply.
                   • Decisions
                   • Rules
                   • Recommendations
                   • Other activities that may prevent, restrict
                          or distort competition

Thursday, 6 August 2009                                            33
Decisions
                 Decisions has a wide meaning. It may include, for example:
                   •      the constitution or rules of an association of undertakings
                   •      its recommendations or other activities
                   •      In the day to day conduct of the business of an association
                   •      resolutions of the management committee or of the full membership in
                          general meeting
                   •      binding decisions of the management or executive committee of the
                          association
                   •      or rulings of its chief executive
                          will all be decisions of the association. The key consideration is whether
                          the effect of the decision, whatever form it takes, is to limit the freedom of
                          action of the members in some commercial matter.
                          (OFT408 2.2 reformatted to add clarity)




Thursday, 6 August 2009                                                                                    34
Rules
                 The rules of an association may constitute a decision of the
                 association, as may any co-ordination of the members’ conduct
                 in accordance with its constitution.
                 Any rule which has an appreciable effect on competition within
                 the common market and which may affect trade between
                 Member States will fall within Article 81.
                  A rule which has an appreciable effect on competition within
                 the United Kingdom and which may affect trade in the United
                 Kingdom will fall within the Chapter I prohibition. It may be
                 possible for a rule to fall within both Article 81 and the
                 Chapter I prohibition.
                 (OFT408 2.3 reformatted)




Thursday, 6 August 2009                                                           35
Recommendations
                 A recommendation of an association of undertakings may also be:
                   •      a decision
                   •      an oral exhortation which it is intended that members should
                          follow. This will be the case even if the recommendation is not
                          binding on the members or has not been fully complied with.
                   •      Any recommendation which has an appreciable effect on
                          competition within the common market and which may affect
                          trade between Member States will fall within Article 81. A
                          recommendation which has an appreciable effect on competition
                          within the United Kingdom and which may affect trade in the
                          United Kingdom will fall within the Chapter I prohibition. It may
                          be possible for a recommendation to fall within both Article 81
                          and the Chapter I prohibition. (OFT408 2.4 reformatted)



Thursday, 6 August 2009                                                                       36
Other Activities
                 This category is a catch all of behaviours which might be
                 engaged in which have an appreciable effect on
                 competition.
                 These other activities may take the form of:
                   •      decisions of associations of undertakings or
                          agreements between the undertakings which form
                          part of the association.
                   •      They would cover the exchange of specific price
                          information.
                          (OFT408 2.5)




Thursday, 6 August 2009                                                      37
Part 3:
                    Competition Pitfalls
                          •   Anti-competitive Agreements
                              -   less involved parties
                              -   concerted practices
                          •   carving up the marketplace
                          •   Abuse of a dominant market position
                          •   Terms of membership (OFT408 3.19)
                          •   Certification/ Quality Labels
                          •   Exchange of Price information
                          •   Advertising (OFT408 3.14)



Thursday, 6 August 2009                                             38
Agreements
                 Agreement has a wide meaning and covers
                 agreements whether legally enforceable or
                 not, written or oral; it includes so-called
                 gentlemen’s agreements. There does not
                 have to be a physical meeting of the parties
                 for an agreement to be reached: an exchange
                 of letters or telephone calls may suffice.
                 (OFT408 2.7)




Thursday, 6 August 2009                                         39
Anti-Competitive Agreements


                 Article 81 of the EC Treaty and the Chapter I
                 prohibition contained in the Competition Act
                 1998 (the Act) both prohibit, in certain
                 circumstances, agreements which prevent,
                 restrict or distort competition. (OFT401 1.1)




Thursday, 6 August 2009                                          40
less involved parties
                 The fact that a party may have played only a
                 limited part in the setting up of the agreement,
                 or may not be fully committed to its
                 implementation, or may have participated only
                 under pressure from other parties does not
                 mean that it is not party to the agreement
                 (although these facts may be taken into account
                 in deciding the level of any financial penalty.)
                 (OFT401 2.8)




Thursday, 6 August 2009                                             41
Exchange of Price
                             Information

                 The membership or leadership of the
                 association can in no way discuss pricing
                 information or set pricing that the individual
                 members must adhere in their normal
                 business.
                 (email from Philip Butcher, OFT, 6 August 2009)




Thursday, 6 August 2009                                            42
Agreements involving
                     Associations
                 The functions of trade associations are clearly useful to
                 members – especially, perhaps, to smaller firms – and they may
                 also be beneficial in increasing the efficiency of the market
                 system as a whole.
                 Activities of trade associations which have no appreciable effect
                 on competition will be of no concern.
                 A trade association may, however, provide directly or indirectly
                 the vehicle for anti-competitive, or even collusive, activity, and
                 any decision, rule or recommendation of a trade association or
                 agreement between its members which has an appreciable effect
                 on competition may fall within Article 81 and/or the Chapter I
                 prohibition. (OFT408 5.2)



Thursday, 6 August 2009                                                               43
Definition of ‘appreciable effect’

                 Whether or not an agreement has an
                 appreciable effect usually depends on the
                 market shares of the businesses involved.
                 However, where an agreement fixes prices,
                 shares markets or imposes minimum resale
                 prices, it is generally capable of having an
                 appreciable effect whatever the businesses’
                 market shares.
                 (OFT424 p5)




Thursday, 6 August 2009                                         44
Concerted Practices
                     vs. Agreements
                 The boundary between the two concepts is
                 imprecise.
                 The key difference is that a concerted practice may
                 exist where there is informal co-operation without
                 any formal agreement or decision.
                 The OFT will need to establish that the parties, even
                 if they did not enter into an agreement, knowingly
                 substituted cooperation between them for the risks
                 of competition.
                 (OFT401 2.11-2.12)




Thursday, 6 August 2009                                                  45
Terms of Membership
                 Rules of admission as a member of an
                 association of undertakings should be
                 transparent, proportionate, non-discriminatory
                 and based on objective standards.
                 Terms of membership will have an appreciable effect on competition where the
                 effect of exclusion from membership is to put the undertaking(s) concerned at a
                 competitive disadvantage.
                 Similarly, procedures for expelling members of an association may have an
                 appreciable effect on competition, particularly where they are not based on
                 reasonable and objective standards or where there is no proper appeals
                 procedure in the event of refusal of membership or expulsion. (OFT408 3.19)
                 Terms of membership rules criteria also apply at all levels of membership (which
                 have an appreciable effect on competition) in an association of undertakings If
                 basing membership on external recognition (from another organisation), the
                 rules of admission as a member should be transparent, proportionate, non-
                 discriminatory and based in objective standards.
                 (call to Philip Butcher 16 April 2009)




Thursday, 6 August 2009                                                                             46
Certification/ Quality
                        Labels
                 An association of undertakings may certify or award quality labels
                 to its members to demonstrate that they have met minimum
                 industry standards.
                 While such a scheme has benefits for consumers in the form of
                 quality assurances, it may lead to a restriction of competition. A
                 scheme is less likely to have an appreciable effect on competition
                 for the purposes of Article 81(1) and/or the Chapter I
                 prohibition where certification is available to all manufacturers
                 that meet objective and reasonable quality requirements.
                 Where manufacturers must accept additional obligations
                 governing the products which they can buy or sell, or restrictions
                 as to pricing or marketing, the scheme is likely to have an
                 appreciable effect on competition for the purposes of Article
                 81(1) and/or the Chapter I prohibition. (OFT408 3.20)
Thursday, 6 August 2009                                                               47
Restrictions on Advertising
           •     Restrictions on advertising, whether relating to the amount, nature
                 or form of advertising, have the potential to restrict competition.
           •     Whether the effect is appreciable depends on the purpose and
                 nature of the restriction, and on the market in which it is to apply.
           •     Rules or decisions of associations of undertakings aimed at curbing
                 misleading advertising, or at ensuring that advertising is legal, truthful
                 and decent are unlikely to have an appreciable effect on competition,
           •     Restrictions which more generally prevent members from using
                 advertising are another matter. Rules or decisions of associations of
                 undertakings prohibiting members from soliciting for business, from
                 competing with other members, or from advertising prices, or prices
                 below a minimum or recommended level, are all likely to have an
                 appreciable effect on competition.
                 (OFT408 3.14)




Thursday, 6 August 2009                                                                       48
Carving up/ Sharing
                          Markets
                 Undertakings may agree to share markets, whether
                 by territory, type or size of customer, or in some
                 other way.
                 Where the object of the agreement is to share
                 markets in this way, it will almost invariably infringe
                 Article 81 and/or the Chapter I prohibition. The
                 OFT considers that such market-sharing
                 agreements, by their very nature, restrict
                 competition to an appreciable extent.
                 (OFT401 3.10)




Thursday, 6 August 2009                                                    49
Abuse of a dominant
                    market position
                 There are two tests common to assessing whether this prohibition applies:
                 • whether an undertaking is dominant, and
                 • if it is, whether it is abusing that dominant position. (oft402 4.1)
                 The OFT considers it unlikely that an undertaking will be individually
                 dominant if its share of the relevant market is below 40 per cent, although
                 dominance could be established below that figure if other relevant factors
                 (such as the weak position of competitors in that market and high entry
                 barriers) provided strong evidence of dominance. (OFT402 4.18)
                 A dominant position may be held collectively when two or more legally
                 independent undertakings are linked in such a way that they adopt a
                 common policy on the market. (oft402 4.24)
                 Abusive conduct: (potentially in our field) is conduct which amounts to
                 exclusionary behaviour, because it removes or weakens competition from
                 existing competitors, or establishes or strengthens entry barriers, thereby
                 removing or weakening potential competition. (oft402 5.5)
Thursday, 6 August 2009                                                                        50
Part V:
               Worst Case Scenarios
                          (Penalties and Consequences)




Thursday, 6 August 2009                                  51
At an individual level, businesses that comply with the law will avoid the various
                 consequences of non-compliance. These are potentially very serious and include the
                 following :

                          •   Investigation by the OFT, the sector regulator or the European Commission

                          •   A financial penalty

                          •   Agreements being void and unenforceable

                          •   Adverse publicity

                          •   Third Party Claims: the possibility of being sued for damages by those
                              harmed by the unlawful behaviour

                          •   The Cartel Offence (list from OFT424 p3)

                 And for some relief:

                          •   Exceptions, Exemptions

                          •   Leniency




Thursday, 6 August 2009                                                                                   52
Penalty and Prosecution
                 Businesses that breech the law can be fined up
                 to ten per cent of their worldwide turnover and
                 third parties (including injured competitors,
                 customers and comnsumer groups) can bring
                 damages against them. In addition, individuals
                 found to be involved in cartels can be fined and
                 imprisoned for up to five years and directors of
                 companies that breech prohibitions can be
                 disqualified for up to 15 years.


Thursday, 6 August 2009                                            53
Investigation
                 The OFT has a wide range of powers to investigate
                 suspected common law infringements. An investigation
                 can be very disruptive for a business.
                 The OFT can:
                   • Obtain documents and information from businesses
                          suspected of committing an infringement
                   • Obtain documents and information from their
                          competitors, customers or suppliers
                   • enter and search premises (with a warrant)
                    (OFT477 4)




Thursday, 6 August 2009                                                 54
Knock on Effect

                 Because the OFT can request documents
                 and information from a businesses
                 competitors, customers or suppliers; there is
                 a further liability that an investigation can
                 spread to other related businesses and trade
                 associations.



Thursday, 6 August 2009                                          55
Failure to Co-operate

                 Anyone who fails to co-operate with the
                 investigation, obstructs OFT officials or
                 hides, destroys or falsifies relevant
                 documents may be guilty of a criminal
                 offence punishable by a fine and in some
                 cases imprisonment.
                 (OFT477 4)




Thursday, 6 August 2009                                     56
Financial Penalties

                 The OFT may impose a financial penalty on
                 an undertaking which has intentionally or
                 negligently committed an infringement.
                 The amount of the penalty imposed may be
                 up to 10 per cent of the worldwide turnover
                 of the undertaking. OFT408 8.2-4)



Thursday, 6 August 2009                                        57
Financial Penalties for
                     Associations
                 The involvement of an association of
                 undertakings may result in financial penalties
                 being imposed on the association itself, its
                 members or both.
                 The penalty shall not exceed 10 per cent of
                 the sum of the worldwide turnover of each
                 member active on the market affected by the
                 infringement. (OFT408 8.2-4)


Thursday, 6 August 2009                                          58
Mitigating Factors
                          • role of the undertaking, for example, where the undertaking is
                          acting under severe duress or pressure
                          • genuine uncertainty on the part of the undertaking as to
                          whether the agreement or conduct constituted an infringement
                          • adequate steps having been taken with a view to ensuring
                          compliance with Articles 81 and 82 and the Chapter I and
                          Chapter II prohibitions
                          • termination of the infringement as soon as the OFT
                          intervenes
                          • co-operation which enables the enforcement process to be
                          concluded more effectively and/or speedily
                          (OFT423 2.16)




Thursday, 6 August 2009                                                                      59
Aggravating factors
               •    role of the undertaking as a leader in, or an instigator of, the
                    infringement
               •    involvement of directors or senior management
               •    retaliatory or other coercive measures taken against other undertakings
                    aimed at ensuring the continuation of the infringement
               •    continuing the infringement after the start of the OFT’s investigation
               •    repeated infringements by the same undertaking or other undertakings
                    in the same group
               •    infringements which are committed intentionally rather than negligently
               •    retaliatory measures taken or commercial reprisal sought by the
                    undertaking against a leniency applicant.
                    (OFT423 2.15)




Thursday, 6 August 2009                                                                       60
Voidness

                 Agreements found to be anti-competitive are
                 void.




Thursday, 6 August 2009                                        61
Adverse Publicity

                 If the OFT subsequently decides there has
                 been a breach of competition law they will
                 notify the infringing business and publish a
                 decision on their website.
                 (OFT477 p18)




Thursday, 6 August 2009                                         62
Third Party Claims


                 Third party claims can be conducted
                 concurrently, independently, or after
                 OFT enforcement.




Thursday, 6 August 2009                                  63
The Cartel Offence
                 The Enterprise Act 2002 introduces the cartel offence - a criminal offence for
                 individuals who dishonestly engage in cartel agreements. The cartel offence will
                 operate alongside the existing Competition Act 1998 regime, which provides for
                 the imposition of civil sanctions on undertakings that breach the Chapter I
                 prohibition on anti-competitive agreements.
                 An individual is guilty of an offence if he or she dishonestly agrees with one or
                 more other persons that undertakings will engage in one or more of the
                 prohibited cartel activities. These are:
                 ■ price-fixing
                 ■ limitation of supply or production
                 ■ market-sharing,
                 ■ bid-rigging.
                 The offence is committed only if the individual acts dishonestly, a concept which
                 is well understood in criminal law.
                 (OFT513 1&2)

Thursday, 6 August 2009                                                                              64
Exceptions, Exemptions
                 There are many exceptions and exemptions in
                 Competition regulation.
                 For Example: In the case of public interest-professional
                 bodies should apply a proportionality test, ie. they should
                 consider whether existing restrictions pursue a clearly
                 articulated and legitimate public interest objective, whether
                 they are necessary to achieve that objective, and whether
                 there are no less restrictive means to achieve this. (OFT408 6.7)
                 If our interests as an organisation requires us to take an
                 option that relies on a exception or exemption it may
                 require more extensive research or legal assistance.



Thursday, 6 August 2009                                                              65
Part VI:
                          Compliance


Thursday, 6 August 2009                66
Why bother with
                             Compliance?
              All businesses have a duty to act lawfully, but there are more
              practical reasons why compliance with competition law is
              particularly important.
              Compliance ensures that this aim is achieved to the benefit of
              both business and consumers.
              At an individual level, businesses that comply with the law will
              avoid the various consequences of non-compliance.
              Furthermore, a business that has taken adequate steps to achieve
              compliance but has nonetheless committed an infringement may
              receive a reduction in the amount of financial penalty imposed.
              (OFT424 p3)




Thursday, 6 August 2009                                                          67
What should the compliance
              programme contain?
                 The content of a compliance programme must be tailored to your
                 particular requirements. There is no standard programme that can
                 apply in all cases.
                 However, there are certain general features that must be included
                 as a minimum in any programme if it is to work effectively. We
                 take the view that there are four such features:
                          • support of senior management
                          • appropriate policy and procedures
                          • training
                          • regular evaluation
                          (OFT424 p10)




Thursday, 6 August 2009                                                              68
1. Support of Senior management
                 This element can be achieved in a number of ways, including:
           •     a personal message to staff from the most senior individual in
                 the organisation stating their commitment to the programme
           •     referring to the policy in the business’ mission statement or
                 code of behaviour and ethics
           •     making adherence to the programme one of the overall
                 objectives of the organisation
                 -or-
           •     designating a particular member of the board or senior
                 management team to take on overall responsibility for
                 ensuring that the programme is functioning correctly and to
                 report at regular intervals on how it has operated.


Thursday, 6 August 2009                                                           69
2. Appropriate policy and procedures

                 An effective policy would contain at least the following elements:
                  •       an overarching commitment to comply with competition law
                  •       placing a duty on all employees and directors to conduct
                          their business dealings within this overarching policy and
                          seeking a written undertaking from them to this effect
                  •       a commitment to take disciplinary action against employees/
                          directors who intentionally or negligently involve the firm in
                          an infringement of competition law – this is essential if the
                          programme is to be taken seriously.
                  a framework should be provided to enable employees to:
                  •       seek advice on whether or not a particular transaction
                          complies with competition law
                  •       report activities that they suspect infringe competition law.
                          (OFT402 p12)




Thursday, 6 August 2009                                                                   70
3. Training
                 You can deliver the training in a variety of
                 ways – such as informal seminars, video
                 presentations and role play. Ideally the
                 training should be related in some way to
                 your activities in order to be seen as
                 relevant and to retain the interest of
                 employees.You should keep a record of any
                 training you give. (OFT424 p14)


Thursday, 6 August 2009                                         71
4. Regular evaluation
             The evaluation element should include some or all of the
             following:
             • testing of the individual employee’s knowledge of the law,
             policy and procedures
             • the inclusion of adherence to your compliance policy as an
             objective against which an individual’s and a department’s
             performance are appraised
             • mechanisms for reporting actual or potential infringements
             to senior management, and for taking steps to put right the
             problem and limiting the risk of recurrence. (OFT242 p14)



Thursday, 6 August 2009                                                     72
Does the programme have to be
                     extensive?
            It is vital that small businesses take compliance seriously.
            We recognise, however, that the way in which businesses
            choose to ensure compliance may reflect their size.
            ie: smaller businesses may not need to implement a
            formal compliance programme of the type described but
            will need to ensure that employees are aware of and are
            kept up to date with the implications of and the need to
            comply with competition law. (OFT242 p4)



Thursday, 6 August 2009                                                    73
QUESTIONS

Thursday, 6 August 2009   74
Appendix 1
           This document was reviewed for accuracy and clarity by Philip Butcher at the OFT. His suggestions follow and they have been
           included in this report. Here is the text of his email for reference and confirmation..

           Dear Tim
            
           Thank you for forwarding a copy of your report to the working party.
            
           By and large the report is accurate and detailed, there are a couple of points that you may wish to address to ensure total accuracy and clarity.
            
           1) On pages 5 and 6, the references to BERR, unfortunately BERR has recently been restructured and renamed to Department of Business Innovation and Skill (BIS for short) their website can be
           viewed at http://www.berr.gov.uk/ 
            
           2) Page 7 the OFT was established as statutory corporation under the Enterprise Act 2002 and took over Competition Act 1998 powers from Monopolies Commission.
            
           3) pg 17: The OFT defines a business/undertaking as "Any natural or legal person or entity involved in economic activity, regardless of its legal status or how it is funded that offer goods and
           services to market." 
            
           4) Pg 21: Association of undertakings This could be shortened to state "The BADC is an association of undertakings by virtue that the membership is linked by a common economic activity. 
             
           5) pg 23: Club is definitely not a term used in Competition Law. For the purposes of Competition Law the BADC would be considered an association of undertaking, irrespective of the
           constitution of the organisation or the preference of the members. The individuals that make up the membership are members because they share/are linked a common economic activity and no
           other reason. 
            
           6) Pg 25-30: the section on professional bodies vs.. Trade Associations.
           It may help if I clarify the distinction on these areas As noted the term Professional Body and Trade Association are largely interchangeable and are not defined under the Act or Article 81 (see
           OFT 408 1.4). Both Trade Associations and Professional Bodies can set down standards, educational and/or experience qualifications and standards of conduct for their members.
           The only major difference is that traditionally Professional Bodies have a govt recognised role in the regulation of a profession, for example the Royal College of Physicians, and have the powers/
           ability to remove or bar persons from the given profession, so that one could not work as a doctor without being a member of the Royal College i.e. to be struck off. The counter example would
           be a plumber is still able to trade without being a member of the National Association, however the lack of membership can effect their reputation and marketability.
            
           Therefore the BADC is best viewed as a trade association, This does not prevent the BADC representing the industry or its membership to the media or government. However as its reputation
           as the benchmark for the standards of practice, conduct and skill for it membership grow and gains wider industry recognition and the extent that it represents those involved in
           the industry there is no reason that the BADC should not aspire the status of a professional body.
            
           Finally, I would ask that you stress that the membership or leadership of the association can in no way discuss pricing information, set pricing that the individual members must adhere in their
           normal business, artificially divide markets or territory or act in any way that could significantly effect competition between members. 
            
           I would also stress that the assistance I have provided is no substitute for professional legal advice.
            
           I hope the above helps and if you require anything further please feel free to contact me again.
            
           Yours sincerely
           Philip Butcher
           Executive Officer - Enquiries And Reporting Centre - OFT
           enquiries@oft.gsi.gov.uk
           08457224499




Thursday, 6 August 2009                                                                                                                                                                                           75

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Fcwp Report 1 Final Version

  • 1. BADC Fair Competition Working Party Report 1 - Final Version 6 August 2009 The BADC and competition matters: Early Analysis Prepared and presented in draft form to the BADC Committee 18 April 2009 by TK Checked by OFT Executive Officer Phil Butcher Thursday, 6 August 2009 1
  • 2. The BADC and Competition Matters: Early Analysis I. Competition II. The BADC as an entity III.Categories of (BADC) behaviour that must comply IV. Pitfalls: Examples of OFT identified anti-competitive behaviour V. Worst case scenarios VI. Compliance strategy Appendix 1: Letter from Phil Butcher, OFT Executive Officer Thursday, 6 August 2009 2
  • 3. This report would not be possible without... ... the patience and assistance of Philip Butcher of the OFT. Philip is keen I pass on a message to everyone at the BADC... • ‘Finally, I would ask that you stress that the membership or leadership of the association can in no way discuss pricing information, set pricing that the individual members must adhere in their normal business, artificially divide markets or territory or act in any way that could significantly effect competition between members.’  • ‘I would also stress that the assistance I have provided is no substitute for professional legal advice.’ (email correspondence, Phil Butcher OFT, 6 August 2009) Thursday, 6 August 2009 3
  • 4. Part 1: Competition • Competition Theory • UK Authorities • Two principal types of anti-competitive behaviours • Bringing the BADC up to Date • Vulnerabilities • Opportunities • Benefits of Compliance Thursday, 6 August 2009 4
  • 5. Competition Theory On a broad level, the main aim of competition law is to ensure that UK and EC markets remain competitive. (OFT424 p3) ‘Competitive markets provide the best means of ensuring that the economy's resources are put to their best use by encouraging enterprise and efficiency, and widening choice. Where markets work well, they provide strong incentives for good performance - encouraging firms to improve productivity, to reduce prices and to innovate; whilst rewarding consumers with lower prices, higher quality, and wider choice. Where markets operate freely and effectively competition can be expected to bring all the benefits mentioned above. However, markets can and do fail. Competition policy is therefore used to ensure the efficient workings of markets and to avoid such market failures, most notably to prevent abuses of market power (that is less innovation, higher prices, lower choice, and lower quality than would result from efficient competition).’ http://www.berr.gov.uk/whatwedo/businesslaw/competition/index.html Thursday, 6 August 2009 5
  • 6. UK Authorities * * Since the draft version of this report this UK department has changed names from The Department of Business and Regulatory Reform (BERR) to the Department for Business Innovation and Skills(BIS). See Appendix 1. Thursday, 6 August 2009 6
  • 7. The Government has created a new Department for Business, Innovation and Skills whose key role will be to build Britain’s capabilities to compete in the global economy. The Department was created on June 5, 2009 by merging the Department of Business Enterprise and Regulatory Reform (BERR) and The Department of University Innovation and Skills (DUIS). The BERR had only recently been created on 28 June 2007 on the disbanding of the Department of Trade and Industry (DTI). BERR has a wide range of responsibilities. The main areas covered were essentially those previously covered by the DTI: Company Law, Trade, Business Growth, Employment Law, Regional Economic Development, and Consumer Law. (http://en.wikipedia.org/wiki/BERR) Thursday, 6 August 2009 7
  • 8. The Office of Fair Trading (OFT) exists to make markets work better. The OFT was established as statutory corporation under the Enterprise Act 2002 and took over Competition Act 1998 powers from Monopolies Commission. The OFT addresses anti-competitive practices and consumer empowerment, by a mix of enforcement and communication, so benefiting businesses and consumers. Thursday, 6 August 2009 8
  • 9. Recent competition regulation activity • 1998 The EC Treaty (Articles 81 & 82) • 1998 Competition Act (UK) • 2002 The Enterprise Act (UK) • 2003 EC Regulation 1 • 2004 the OFT publishes an extensive series of guidance booklets on Competition Law. Most of the OFT information in this report is drawn from these publications. Thursday, 6 August 2009 9
  • 10. Two Prohibitions • Anti-competitive agreements (e.g. cartels ) between businesses are prohibited by Chapter I of the Competition Act 1998 (CA98) and Article 81 of the EC Treaty • Abuse of a dominant position in a market is prohibited by Chapter II of CA98 and Article 82 of the EC Treaty. (http://www.oft.gov.uk/advice_and_resources/resource_base/legal/competition-act-1998/) Thursday, 6 August 2009 10
  • 11. Bringing the BADC up to date • The BADC (as the SBFD) was established long before the modern competition statutes (1998, 2002, 2003) came into being. • The BADC (as the SBFD) was established with a social club constitution as a template, which may not be helpful as a trade association. • Our profession appears generally to be behind the times considering competition regulation. • The OFT is very interested in professions like ours growing more competition minded not only in the UK, but Europe as well. We may be small, but a significant part of the UK economy is made of small businesses and the OFT is interested in making all markets work better. Thursday, 6 August 2009 11
  • 12. Vulnerabilities There are significant penalties for parties falling foul of Competition law. These will be presented in a later part of this presentation ‘Worst Case Scenarios’ Thursday, 6 August 2009 12
  • 13. Opportunities • The Office of Fair Trading (OFT) exists to make markets work better. Free advice and guidance can be gained from the OFT. • There are bodies which provide support to encourage the development of organisations such as our, and provide constructive goals and targets for organisations to improve how they are serving their membership. One of these organisations is the Trade Association Forum (www.taforum.org) Thursday, 6 August 2009 13
  • 14. Benefits of compliance • Greater legitimacy and recognition • Advice and guidance from sources set up to support associations like ours • The authority to speak on behalf of our profession to the media and to advise the government • Peace of mind that we are serving the membership, encouraging them to compete fairly in the profession Thursday, 6 August 2009 14
  • 15. Part 2: The BADC as an Entity What type of entity are we in terms of competition law? are we: A business? An association of undertakings? A club? A trade association? A professional body? Thursday, 6 August 2009 15
  • 16. Is the BADC a Business? Thursday, 6 August 2009 16
  • 17. OFT Criteria and Application • A business or ’Undertaking’ includes any natural or legal person or entity involved in economic activity, regardless of its legal status or how it is funded that offer goods and services to market. It includes companies, firms, businesses, partnerships, individuals operating as sole traders, agricultural cooperatives, trade associations and non-profit making organisations. (OFT513 p2) • If you are involved in any economic activity, or if the members are engaged in an economic activity then you are subject to competition law. AND business regulations. (telephone call TK to Philip Butcher OFT, 3 April 2009) Thursday, 6 August 2009 17
  • 18. ✓Business If the BADC is conducting exams, workshops, and other economic activity, for the purpose of Competition Law, it is a commercial venture/ business/undertaking. (telephone call TK to Philip Butcher OFT, 3 April 2009) Thursday, 6 August 2009 18
  • 19. Is the BADC an Association of Undertakings? Thursday, 6 August 2009 19
  • 20. OFT Criteria Any body formed to represent the interests of its members in commercial matters may be an association of undertakings. An association of undertakings is deemed to represent the interests of those undertakings which have chosen to join, and it is therefore irrelevant how the association is organised. It is not necessary for it to have any formal constitution for its activities to fall within the scope of Article 81 and/or the Chapter I prohibition. An association of undertakings will fall within Article 81 and/or the Chapter I prohibition if its decisions, rules, recommendations or other activities lead to an appreciable restriction of competition, regardless of the exact form that the association takes. (OFT408 1.4) Thursday, 6 August 2009 20
  • 21. ✓ Association of Undertakings ‘The BADC is an association of undertakings by virtue that the membership is linked by a common economic activity.’  (Email from Philip Butcher, OFT, 6 August 2009) Thursday, 6 August 2009 21
  • 22. A Club, perhaps? Thursday, 6 August 2009 22
  • 23. Club? • Club is definitely not a term used in Competition Law. For the purposes of Competition Law the BADC would be considered an association of undertaking, irrespective of the constitution of the organisation or the preference of the members. The individuals that make up the membership are members because they share/are linked a common economic activity and no other reason. (email from Philip Butcher, OFT, 6 August 2009)  • Example: A plumberʼs association deals with matters of plumbing. Further Example: The plumberʼs football club is not an association of undertakings since the professional activity (plumbing) is not related to the activity of the association (football.) (telephone call TK to Philip Butcher OFT, 3 April 2009) Thursday, 6 August 2009 23
  • 24. X Club • The BADC is not a club. • However, we could have a club unrelated to stage combat within our association. Example the BADC Football club. (call to PB 3 April 2009.) Thursday, 6 August 2009 24
  • 25. Is the BADC a Trade Association? A Professional Body? Thursday, 6 August 2009 25
  • 26. OFT Criteria for Trade Association Trade associations are the most common form of association of undertakings The functions of such associations in furthering the trade interests of their members are diverse but they can be broadly categorised as: • representing to Government, the European Commission and other public bodies the interests of members on legislation, regulations, taxation and policy matters likely to affect them • promoting and protecting the interests of members in the media • collecting and disseminating statistics and market information, and • information about legislation and Government policy • promulgating standards, codes of practice or standard terms and • conditions of sale • providing a range of services of an advisory or consultancy nature on, for example, legal, accounting, training or environmental matters • providing advice of a more commercial nature. (OFT408-5.1) Thursday, 6 August 2009 26
  • 27. Overlaps with Professional Body • the term Professional Body and Trade Association are largely interchangeable and are not defined under the Act or Article 81 (see OFT 408 1.4). Both Trade Associations and Professional Bodies can set down standards, educational and/or experience qualifications and standards of conduct for their members. • The only major difference is that traditionally Professional Bodies have a government recognised role in the regulation of a profession, for example the Royal College of Physicians, and have the powers/ability to remove or bar persons from the given profession, so that one could not work as a doctor without being a member of the Royal College i.e. to be struck off. The counter example would be a plumber is still able to trade without being a member of the National Association, however the lack of membership can effect their reputation and marketability. (email from Philip Butcher, OFT, 6 August 2009) Thursday, 6 August 2009 27
  • 28. Trade Association If all the members are engaged or aspire to engage in the same business then yes we are a trade association. Because of what the association represents the BADC is a trade. (telephone call TK to Philip Butcher OFT, 3 April 2009) Thursday, 6 August 2009 28
  • 29. Is the BADC a Professional Body? Thursday, 6 August 2009 29
  • 30. * Professional Body It would be good to think of ourselves as one. (call to PB 3 April 2009.) The BADC is best viewed as a trade association.  This does not prevent the BADC representing the industry or its membership to the media or government. However as its reputation as the benchmark for the standards of practice, conduct and skill for its membership grows and gains wider industry recognition to the extent that it represents those involved in the industry, there is no reason that the BADC should not aspire the status of a professional body. (Email from Philip Butcher, OFT 6 August 2009) Thursday, 6 August 2009 30
  • 31. Summary of Part 2 The BADC in terms of compliance, should comply with competition law as: ✓a commercial venture ✓an association of undertakings ✓a trade association ✴and a professional body. (call to PB 3 April 2009) Thursday, 6 August 2009 31
  • 32. Our Responsibilities We have a responsibility to make sure our association’s behaviour is compliant with competition law. We have a responsibility to make sure our members are aware of their obligation to comply to competition law. This may be as simple as referring them to OFT guidance and the OFT website, and letting them know they can call in for free advice. Thursday, 6 August 2009 32
  • 33. Part 3: What categories of BADC behaviour need to comply? These four broad and overlapping categories define behaviour which needs to comply. • Decisions • Rules • Recommendations • Other activities that may prevent, restrict or distort competition Thursday, 6 August 2009 33
  • 34. Decisions Decisions has a wide meaning. It may include, for example: • the constitution or rules of an association of undertakings • its recommendations or other activities • In the day to day conduct of the business of an association • resolutions of the management committee or of the full membership in general meeting • binding decisions of the management or executive committee of the association • or rulings of its chief executive will all be decisions of the association. The key consideration is whether the effect of the decision, whatever form it takes, is to limit the freedom of action of the members in some commercial matter. (OFT408 2.2 reformatted to add clarity) Thursday, 6 August 2009 34
  • 35. Rules The rules of an association may constitute a decision of the association, as may any co-ordination of the members’ conduct in accordance with its constitution. Any rule which has an appreciable effect on competition within the common market and which may affect trade between Member States will fall within Article 81. A rule which has an appreciable effect on competition within the United Kingdom and which may affect trade in the United Kingdom will fall within the Chapter I prohibition. It may be possible for a rule to fall within both Article 81 and the Chapter I prohibition. (OFT408 2.3 reformatted) Thursday, 6 August 2009 35
  • 36. Recommendations A recommendation of an association of undertakings may also be: • a decision • an oral exhortation which it is intended that members should follow. This will be the case even if the recommendation is not binding on the members or has not been fully complied with. • Any recommendation which has an appreciable effect on competition within the common market and which may affect trade between Member States will fall within Article 81. A recommendation which has an appreciable effect on competition within the United Kingdom and which may affect trade in the United Kingdom will fall within the Chapter I prohibition. It may be possible for a recommendation to fall within both Article 81 and the Chapter I prohibition. (OFT408 2.4 reformatted) Thursday, 6 August 2009 36
  • 37. Other Activities This category is a catch all of behaviours which might be engaged in which have an appreciable effect on competition. These other activities may take the form of: • decisions of associations of undertakings or agreements between the undertakings which form part of the association. • They would cover the exchange of specific price information. (OFT408 2.5) Thursday, 6 August 2009 37
  • 38. Part 3: Competition Pitfalls • Anti-competitive Agreements - less involved parties - concerted practices • carving up the marketplace • Abuse of a dominant market position • Terms of membership (OFT408 3.19) • Certification/ Quality Labels • Exchange of Price information • Advertising (OFT408 3.14) Thursday, 6 August 2009 38
  • 39. Agreements Agreement has a wide meaning and covers agreements whether legally enforceable or not, written or oral; it includes so-called gentlemen’s agreements. There does not have to be a physical meeting of the parties for an agreement to be reached: an exchange of letters or telephone calls may suffice. (OFT408 2.7) Thursday, 6 August 2009 39
  • 40. Anti-Competitive Agreements Article 81 of the EC Treaty and the Chapter I prohibition contained in the Competition Act 1998 (the Act) both prohibit, in certain circumstances, agreements which prevent, restrict or distort competition. (OFT401 1.1) Thursday, 6 August 2009 40
  • 41. less involved parties The fact that a party may have played only a limited part in the setting up of the agreement, or may not be fully committed to its implementation, or may have participated only under pressure from other parties does not mean that it is not party to the agreement (although these facts may be taken into account in deciding the level of any financial penalty.) (OFT401 2.8) Thursday, 6 August 2009 41
  • 42. Exchange of Price Information The membership or leadership of the association can in no way discuss pricing information or set pricing that the individual members must adhere in their normal business. (email from Philip Butcher, OFT, 6 August 2009) Thursday, 6 August 2009 42
  • 43. Agreements involving Associations The functions of trade associations are clearly useful to members – especially, perhaps, to smaller firms – and they may also be beneficial in increasing the efficiency of the market system as a whole. Activities of trade associations which have no appreciable effect on competition will be of no concern. A trade association may, however, provide directly or indirectly the vehicle for anti-competitive, or even collusive, activity, and any decision, rule or recommendation of a trade association or agreement between its members which has an appreciable effect on competition may fall within Article 81 and/or the Chapter I prohibition. (OFT408 5.2) Thursday, 6 August 2009 43
  • 44. Definition of ‘appreciable effect’ Whether or not an agreement has an appreciable effect usually depends on the market shares of the businesses involved. However, where an agreement fixes prices, shares markets or imposes minimum resale prices, it is generally capable of having an appreciable effect whatever the businesses’ market shares. (OFT424 p5) Thursday, 6 August 2009 44
  • 45. Concerted Practices vs. Agreements The boundary between the two concepts is imprecise. The key difference is that a concerted practice may exist where there is informal co-operation without any formal agreement or decision. The OFT will need to establish that the parties, even if they did not enter into an agreement, knowingly substituted cooperation between them for the risks of competition. (OFT401 2.11-2.12) Thursday, 6 August 2009 45
  • 46. Terms of Membership Rules of admission as a member of an association of undertakings should be transparent, proportionate, non-discriminatory and based on objective standards. Terms of membership will have an appreciable effect on competition where the effect of exclusion from membership is to put the undertaking(s) concerned at a competitive disadvantage. Similarly, procedures for expelling members of an association may have an appreciable effect on competition, particularly where they are not based on reasonable and objective standards or where there is no proper appeals procedure in the event of refusal of membership or expulsion. (OFT408 3.19) Terms of membership rules criteria also apply at all levels of membership (which have an appreciable effect on competition) in an association of undertakings If basing membership on external recognition (from another organisation), the rules of admission as a member should be transparent, proportionate, non- discriminatory and based in objective standards. (call to Philip Butcher 16 April 2009) Thursday, 6 August 2009 46
  • 47. Certification/ Quality Labels An association of undertakings may certify or award quality labels to its members to demonstrate that they have met minimum industry standards. While such a scheme has benefits for consumers in the form of quality assurances, it may lead to a restriction of competition. A scheme is less likely to have an appreciable effect on competition for the purposes of Article 81(1) and/or the Chapter I prohibition where certification is available to all manufacturers that meet objective and reasonable quality requirements. Where manufacturers must accept additional obligations governing the products which they can buy or sell, or restrictions as to pricing or marketing, the scheme is likely to have an appreciable effect on competition for the purposes of Article 81(1) and/or the Chapter I prohibition. (OFT408 3.20) Thursday, 6 August 2009 47
  • 48. Restrictions on Advertising • Restrictions on advertising, whether relating to the amount, nature or form of advertising, have the potential to restrict competition. • Whether the effect is appreciable depends on the purpose and nature of the restriction, and on the market in which it is to apply. • Rules or decisions of associations of undertakings aimed at curbing misleading advertising, or at ensuring that advertising is legal, truthful and decent are unlikely to have an appreciable effect on competition, • Restrictions which more generally prevent members from using advertising are another matter. Rules or decisions of associations of undertakings prohibiting members from soliciting for business, from competing with other members, or from advertising prices, or prices below a minimum or recommended level, are all likely to have an appreciable effect on competition. (OFT408 3.14) Thursday, 6 August 2009 48
  • 49. Carving up/ Sharing Markets Undertakings may agree to share markets, whether by territory, type or size of customer, or in some other way. Where the object of the agreement is to share markets in this way, it will almost invariably infringe Article 81 and/or the Chapter I prohibition. The OFT considers that such market-sharing agreements, by their very nature, restrict competition to an appreciable extent. (OFT401 3.10) Thursday, 6 August 2009 49
  • 50. Abuse of a dominant market position There are two tests common to assessing whether this prohibition applies: • whether an undertaking is dominant, and • if it is, whether it is abusing that dominant position. (oft402 4.1) The OFT considers it unlikely that an undertaking will be individually dominant if its share of the relevant market is below 40 per cent, although dominance could be established below that figure if other relevant factors (such as the weak position of competitors in that market and high entry barriers) provided strong evidence of dominance. (OFT402 4.18) A dominant position may be held collectively when two or more legally independent undertakings are linked in such a way that they adopt a common policy on the market. (oft402 4.24) Abusive conduct: (potentially in our field) is conduct which amounts to exclusionary behaviour, because it removes or weakens competition from existing competitors, or establishes or strengthens entry barriers, thereby removing or weakening potential competition. (oft402 5.5) Thursday, 6 August 2009 50
  • 51. Part V: Worst Case Scenarios (Penalties and Consequences) Thursday, 6 August 2009 51
  • 52. At an individual level, businesses that comply with the law will avoid the various consequences of non-compliance. These are potentially very serious and include the following : • Investigation by the OFT, the sector regulator or the European Commission • A financial penalty • Agreements being void and unenforceable • Adverse publicity • Third Party Claims: the possibility of being sued for damages by those harmed by the unlawful behaviour • The Cartel Offence (list from OFT424 p3) And for some relief: • Exceptions, Exemptions • Leniency Thursday, 6 August 2009 52
  • 53. Penalty and Prosecution Businesses that breech the law can be fined up to ten per cent of their worldwide turnover and third parties (including injured competitors, customers and comnsumer groups) can bring damages against them. In addition, individuals found to be involved in cartels can be fined and imprisoned for up to five years and directors of companies that breech prohibitions can be disqualified for up to 15 years. Thursday, 6 August 2009 53
  • 54. Investigation The OFT has a wide range of powers to investigate suspected common law infringements. An investigation can be very disruptive for a business. The OFT can: • Obtain documents and information from businesses suspected of committing an infringement • Obtain documents and information from their competitors, customers or suppliers • enter and search premises (with a warrant) (OFT477 4) Thursday, 6 August 2009 54
  • 55. Knock on Effect Because the OFT can request documents and information from a businesses competitors, customers or suppliers; there is a further liability that an investigation can spread to other related businesses and trade associations. Thursday, 6 August 2009 55
  • 56. Failure to Co-operate Anyone who fails to co-operate with the investigation, obstructs OFT officials or hides, destroys or falsifies relevant documents may be guilty of a criminal offence punishable by a fine and in some cases imprisonment. (OFT477 4) Thursday, 6 August 2009 56
  • 57. Financial Penalties The OFT may impose a financial penalty on an undertaking which has intentionally or negligently committed an infringement. The amount of the penalty imposed may be up to 10 per cent of the worldwide turnover of the undertaking. OFT408 8.2-4) Thursday, 6 August 2009 57
  • 58. Financial Penalties for Associations The involvement of an association of undertakings may result in financial penalties being imposed on the association itself, its members or both. The penalty shall not exceed 10 per cent of the sum of the worldwide turnover of each member active on the market affected by the infringement. (OFT408 8.2-4) Thursday, 6 August 2009 58
  • 59. Mitigating Factors • role of the undertaking, for example, where the undertaking is acting under severe duress or pressure • genuine uncertainty on the part of the undertaking as to whether the agreement or conduct constituted an infringement • adequate steps having been taken with a view to ensuring compliance with Articles 81 and 82 and the Chapter I and Chapter II prohibitions • termination of the infringement as soon as the OFT intervenes • co-operation which enables the enforcement process to be concluded more effectively and/or speedily (OFT423 2.16) Thursday, 6 August 2009 59
  • 60. Aggravating factors • role of the undertaking as a leader in, or an instigator of, the infringement • involvement of directors or senior management • retaliatory or other coercive measures taken against other undertakings aimed at ensuring the continuation of the infringement • continuing the infringement after the start of the OFT’s investigation • repeated infringements by the same undertaking or other undertakings in the same group • infringements which are committed intentionally rather than negligently • retaliatory measures taken or commercial reprisal sought by the undertaking against a leniency applicant. (OFT423 2.15) Thursday, 6 August 2009 60
  • 61. Voidness Agreements found to be anti-competitive are void. Thursday, 6 August 2009 61
  • 62. Adverse Publicity If the OFT subsequently decides there has been a breach of competition law they will notify the infringing business and publish a decision on their website. (OFT477 p18) Thursday, 6 August 2009 62
  • 63. Third Party Claims Third party claims can be conducted concurrently, independently, or after OFT enforcement. Thursday, 6 August 2009 63
  • 64. The Cartel Offence The Enterprise Act 2002 introduces the cartel offence - a criminal offence for individuals who dishonestly engage in cartel agreements. The cartel offence will operate alongside the existing Competition Act 1998 regime, which provides for the imposition of civil sanctions on undertakings that breach the Chapter I prohibition on anti-competitive agreements. An individual is guilty of an offence if he or she dishonestly agrees with one or more other persons that undertakings will engage in one or more of the prohibited cartel activities. These are: ■ price-fixing ■ limitation of supply or production ■ market-sharing, ■ bid-rigging. The offence is committed only if the individual acts dishonestly, a concept which is well understood in criminal law. (OFT513 1&2) Thursday, 6 August 2009 64
  • 65. Exceptions, Exemptions There are many exceptions and exemptions in Competition regulation. For Example: In the case of public interest-professional bodies should apply a proportionality test, ie. they should consider whether existing restrictions pursue a clearly articulated and legitimate public interest objective, whether they are necessary to achieve that objective, and whether there are no less restrictive means to achieve this. (OFT408 6.7) If our interests as an organisation requires us to take an option that relies on a exception or exemption it may require more extensive research or legal assistance. Thursday, 6 August 2009 65
  • 66. Part VI: Compliance Thursday, 6 August 2009 66
  • 67. Why bother with Compliance? All businesses have a duty to act lawfully, but there are more practical reasons why compliance with competition law is particularly important. Compliance ensures that this aim is achieved to the benefit of both business and consumers. At an individual level, businesses that comply with the law will avoid the various consequences of non-compliance. Furthermore, a business that has taken adequate steps to achieve compliance but has nonetheless committed an infringement may receive a reduction in the amount of financial penalty imposed. (OFT424 p3) Thursday, 6 August 2009 67
  • 68. What should the compliance programme contain? The content of a compliance programme must be tailored to your particular requirements. There is no standard programme that can apply in all cases. However, there are certain general features that must be included as a minimum in any programme if it is to work effectively. We take the view that there are four such features: • support of senior management • appropriate policy and procedures • training • regular evaluation (OFT424 p10) Thursday, 6 August 2009 68
  • 69. 1. Support of Senior management This element can be achieved in a number of ways, including: • a personal message to staff from the most senior individual in the organisation stating their commitment to the programme • referring to the policy in the business’ mission statement or code of behaviour and ethics • making adherence to the programme one of the overall objectives of the organisation -or- • designating a particular member of the board or senior management team to take on overall responsibility for ensuring that the programme is functioning correctly and to report at regular intervals on how it has operated. Thursday, 6 August 2009 69
  • 70. 2. Appropriate policy and procedures An effective policy would contain at least the following elements: • an overarching commitment to comply with competition law • placing a duty on all employees and directors to conduct their business dealings within this overarching policy and seeking a written undertaking from them to this effect • a commitment to take disciplinary action against employees/ directors who intentionally or negligently involve the firm in an infringement of competition law – this is essential if the programme is to be taken seriously. a framework should be provided to enable employees to: • seek advice on whether or not a particular transaction complies with competition law • report activities that they suspect infringe competition law. (OFT402 p12) Thursday, 6 August 2009 70
  • 71. 3. Training You can deliver the training in a variety of ways – such as informal seminars, video presentations and role play. Ideally the training should be related in some way to your activities in order to be seen as relevant and to retain the interest of employees.You should keep a record of any training you give. (OFT424 p14) Thursday, 6 August 2009 71
  • 72. 4. Regular evaluation The evaluation element should include some or all of the following: • testing of the individual employee’s knowledge of the law, policy and procedures • the inclusion of adherence to your compliance policy as an objective against which an individual’s and a department’s performance are appraised • mechanisms for reporting actual or potential infringements to senior management, and for taking steps to put right the problem and limiting the risk of recurrence. (OFT242 p14) Thursday, 6 August 2009 72
  • 73. Does the programme have to be extensive? It is vital that small businesses take compliance seriously. We recognise, however, that the way in which businesses choose to ensure compliance may reflect their size. ie: smaller businesses may not need to implement a formal compliance programme of the type described but will need to ensure that employees are aware of and are kept up to date with the implications of and the need to comply with competition law. (OFT242 p4) Thursday, 6 August 2009 73
  • 75. Appendix 1 This document was reviewed for accuracy and clarity by Philip Butcher at the OFT. His suggestions follow and they have been included in this report. Here is the text of his email for reference and confirmation.. Dear Tim   Thank you for forwarding a copy of your report to the working party.   By and large the report is accurate and detailed, there are a couple of points that you may wish to address to ensure total accuracy and clarity.   1) On pages 5 and 6, the references to BERR, unfortunately BERR has recently been restructured and renamed to Department of Business Innovation and Skill (BIS for short) their website can be viewed at http://www.berr.gov.uk/    2) Page 7 the OFT was established as statutory corporation under the Enterprise Act 2002 and took over Competition Act 1998 powers from Monopolies Commission.   3) pg 17: The OFT defines a business/undertaking as "Any natural or legal person or entity involved in economic activity, regardless of its legal status or how it is funded that offer goods and services to market."    4) Pg 21: Association of undertakings This could be shortened to state "The BADC is an association of undertakings by virtue that the membership is linked by a common economic activity.     5) pg 23: Club is definitely not a term used in Competition Law. For the purposes of Competition Law the BADC would be considered an association of undertaking, irrespective of the constitution of the organisation or the preference of the members. The individuals that make up the membership are members because they share/are linked a common economic activity and no other reason.    6) Pg 25-30: the section on professional bodies vs.. Trade Associations. It may help if I clarify the distinction on these areas As noted the term Professional Body and Trade Association are largely interchangeable and are not defined under the Act or Article 81 (see OFT 408 1.4). Both Trade Associations and Professional Bodies can set down standards, educational and/or experience qualifications and standards of conduct for their members. The only major difference is that traditionally Professional Bodies have a govt recognised role in the regulation of a profession, for example the Royal College of Physicians, and have the powers/ ability to remove or bar persons from the given profession, so that one could not work as a doctor without being a member of the Royal College i.e. to be struck off. The counter example would be a plumber is still able to trade without being a member of the National Association, however the lack of membership can effect their reputation and marketability.   Therefore the BADC is best viewed as a trade association, This does not prevent the BADC representing the industry or its membership to the media or government. However as its reputation as the benchmark for the standards of practice, conduct and skill for it membership grow and gains wider industry recognition and the extent that it represents those involved in the industry there is no reason that the BADC should not aspire the status of a professional body.   Finally, I would ask that you stress that the membership or leadership of the association can in no way discuss pricing information, set pricing that the individual members must adhere in their normal business, artificially divide markets or territory or act in any way that could significantly effect competition between members.    I would also stress that the assistance I have provided is no substitute for professional legal advice.   I hope the above helps and if you require anything further please feel free to contact me again.   Yours sincerely Philip Butcher Executive Officer - Enquiries And Reporting Centre - OFT enquiries@oft.gsi.gov.uk 08457224499 Thursday, 6 August 2009 75