2. York Live
A Celebration of Wine, Food and Music
 YORK LIVE was a day-long celebration of wine, music,
food at York’s very own winery located at Nashik.
 The momentous event was York Winery’s First Annual
festival of exotic wines, enchanting music & great food.
 Shaair N Func,Jalabee Carttel,Rodney Branagain and The
Mavyns made the event an instant celebration avec their
finest collection of music.

4. York Live
Objective
 To set apart York Winery’s maiden event York Live
 To aggrandize Nashik -India’s wine capital.
 Create an enticing communication strategy through the PR
of bands & performers so that we attract many people to the
Fest

5. York Live
PR Strategy
 Invite and Manage Select Media for York Winery’s first Wine
Festival @ Nashik to be held on 26th Feb, 2011
 To position and promote York Wine Festival 2011 as fun,
glitz and glamour packed event with loads of music and
entertainment!
 Creating a Digital Footprint for this first event by York
Winery through Social Media Marketing
 Create an enticing communication strategy through the PR of
bands & performers so that we attract many people to the Fest
 Radio Association and pitching for cross promotion with
retail

6. York Live
Result
 An effective buzz and excitement was created as the Event
was an host to over 500 plus people(a number way above
the expectations)
 The event was truly a funfilled gathering jammed by the
various journalists, music and food connoisseurs ,music
and food lovers etc.
 The event received a thumbs-up from the masses as well as
renowned dignitaries from the various publications.

7. Mid-Day Indian Express
Business Standard
HT Cafe
Mumbai Mirror
Afternoon

8. Hospitality Biz
Swagat
Casa Viva
Perfect Women
Yuva Ambrosia