Tablets are single-handedly changing the way e-commerce companies think about customer engagement and sales.
In this presentation, Kyle Henderson, Co-Founder and CEO of YouEye, runs through the key stats around mobile devices (smartphones and tablets alike), e-commerce presence and the consumer mindset.
Agile user research empowers many of these companies to build engaging experiences. Learn how agile overlaps with the fast-growing e-commerce and mobile spaces in this presentation.
7. A Leading Flower
Special & Distinct
• Researching Items
• Reading Reviews
• Purchasing
• Writing Reviews
$
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8. The Flower Is Growing
Desktop
Ecommerce
$200bn in 2013
$434bn in 2017
Mobile
Ecommerce
$108bn in 2017
59% on Tablet
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9. Marco? Tablet Usage!
Living Room
64% of Adults
Bedroom
53% of Adults
Travel
42% of Adults
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10. Building for Mobile, Tablet?
Developersx3
Designers
Entreprenuers
UX Reseachers
Marketers
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11. Assure Your Success
Prep Requirements Design Development Testing Release
Interviews &
Surveys
Codeless
Prototyping
Experience
Testing
AGILE RESEARCH
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12. ROI of User Experience
WHY SOFTWARE FAILS
Avoid Reengineering = 50% Savings
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13. Audience Is Everything
IN APP SURVEYS FEEDBACK GROUPS DATA TO GUIDE
COLLECTING FEEDBACK IS VITAL
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