Jakarta Music Event 2012 based on Social Media Conversation

1. JAKARTA MUSIC EVENT
Period: 10 – 15 October, 2012

2. Peformance analysis all event
To Knowed the interaction peformance of each equity, in this case equity is the music event
120,00%
BigBangAlive ; 78,04%
100,00%
DavidGuetta ; 89,38%
Interaction Index
80,00%
JakBluesFest ; 65,41% BigBangAlive
60,00%
DavidGuetta
GenFest ; 64,86%
40,00% GenFest
JakBluesFest
20,00%
0,00%
0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000
Reach
If we compare Interaction Performance, David Guetta earn the highest percentage of interaction index
(89.38%) In the second ranked is BigBangAlive (78.04%) and followed by JakBluesFest on the third ranked.

3. Summary of the music event
Engagement Impression
No Campaign Reach Interaction Index
(# of Unique User) (# of Post/Buzz)
1 BigBangAlive 2,349,779 3,355 4,299 0.78041405
2 DavidGuetta 5,528,122 4,210 4,710 0.893842887
3 GenFest 4,954,147 2,351 3,625 0.648551724
4 JakBluesFest 5,094,453 2,194 3,354 0.654144305

4. List keyword used
A keyword used for search a certain post associate to the project
No Music event Keyword
Big Bang Alive OR Bigbang Alive OR BigBangAlive OR Bigbang Concert OR Big Bang
1 BigBangAlive
Concert
2 DavidGuetta David Guetta OR PramborsDavidGuetta OR DavidGuetta
3 GenFest GenFest OR Gen Fest OR Gen FM Fest
JakBluesFest OR Jakarta Blues Festival OR Jakarta International Blues Festival OR
4 JakBluesFest
Jakblues OR JakBlueFest

5. BIG BANG ALIVE

6. Big Bang Alive’s Summary
 From period 10 – 15 October 7,2012 #BigBangAlive generate 4,299 Post (Buzz) with total Reach
2,349,779 and engagement: 3,355 within 1 weeks
 About 296 participants of the total 3,355 participants had more than 1,000 followers and contributed
1,485,714 Reach from Total Reach 2,349,779
 User by post: Total participants 3,355 User, with total post 4,299 -- 3,347 participants contributed 4,132
post .

7. Buzz cluster
Top theme of post that most mentioned by Netizens

8. Storyline of trend conversation
Trend of conversation by Netizens of certain period
Volume Trend
1.800
Date Post 1.600
10/11/2012 10 1.400
10/12/2012 1,000 1.200
10/13/2012 1,236 1.000
10/14/2012 1,633
800
10/15/2012 420
600
Grand Total 4,299
400
200
-
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
 From 11-15 October 2012 #BigBangAlive gained 4,299 post (Buzz)

9. User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 3,355
User, with total post 4,299
1 -> 10 3,347 4,132 <1 4 -  3,347 participants
11 -> 20 4 55 1 -> 100 620 33,391 contributed 4,132 post.
21 -> 30 3 74 101 -> 200 763 113,085
 About 296 participants of
31 -> 40 1 38 201 -> 300 564 139,463
the total 3,355
41 -> 50 - - 301 -> 400 379 130,768 participants had more
51 -> 60 - - 401 -> 500 267 119,653 than 1,000 followers and
61 -> 70 - - 501 -> 600 189 102,828
contributed 1,485,714
Reach from Total Reach
71 -> 80 - - 601 -> 700 131 85,334
2,349,779.
81 -> 90 - - 701 -> 800 71 52,885
91 -> 100 - - 801 -> 900 57 48,080
901 -> 1.000 41 38,578
TOTAL 3,355 4,299 > 1.000 269 1,485,714
TOTAL 3,355 2,349,779

10. Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach Account ID Engagement
KapanLagicom 375,789 Faizalinka 38
Reach Engagement # of Post Interaction Samsung_ID 75,131 ismiGD 31
(Total) (Total) (Total) Index BBVIPForum 56,743 KpopGalore 23
onyitkawanku 44,010 eternalnuivip 21
2,349,779 3,355 4,299 0.78041405
IklanTerUpdate 32,377 shfly007 17
KoreanWaveINA 30,654 DRamadhaniS 16
sundaymandarin 30,360 JakartaArea 11
BIGBANG__TV 27,838 ilhamlocks 11
KABAR_CHELSEA 24,234 Dheavilz 10
KoreanChingu 22,556 Straw3maenii 10

11. Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID # of Post Reach Impact
KapanLagicom 2 375,789 751,578
KpopGalore 23 16,590 381,570
Samsung_ID 4 75,131 300,524
ismiGD 31 4,138 128,278
BIGBANG__TV 4 27,838 111,352
BBVIPForum 1 56,743 56,743
DreamersRadioID 3 16,925 50,775
KoreanChingu 2 22,556 45,112
onyitkawanku 1 44,010 44,010
CosmoGirl_IND 2 18,316 36,632

12. Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens
Message
RT @KoreanWaveINA: [INFO] Liputan (bukan full konser) "All About BIGBANG Alive
Most Account RT cnt Tour 2012" akan tayang malam ini pukul 20.30 WIB di SCTV.
@KoreanWaveINA 115 RT @sundaymandarin: Penonton sudah mulai memasuki area konser BIGBANG
Alive Galaxy Tour 2012 #AliveTourJKT
@KpopGalore 93
RT @YGIndonesia: Daesung said: "Selamat tinggal, selamat malam!" Dan itu lah
@sundaymandarin 60 akhir dari Big Bang Alive Galaxy Tour in Indonesia!
@YGIndonesia 53 RT @sundaymandarin: Jangan lewatkan KpopZone edisi 13 Oktober 2012, dengan
DJ @elvenshouta dan DJ @IndraMuliaLEE // Special Guest // BIG BANG Alive Tour
@KapanLagicom 50 Review
RT @KapanLagicom: http://t.co/v3WeQH3C 10 Moment Unik Big Bang Alive Galaxy
Tour di Indonesia! #KLC

13. DAVID GUETTA

14. David Guetta’s Summary
 From period 10 – 15 October 7,2012 #DavidGuetta generate 4,710 Post (Buzz) with total Reach
5,528,122 and engagement: 4,210 within 1 weeks
 About 486 participants of the total 4,209 participants had more than 1,000 followers and contributed
4,430,526 Reach from Total Reach 5,528,122.
 User by post: Total participants 4,209 User, with total post 4,710 -- 4,207 participants contributed 4,679
post .

15. Buzz cluster
Top theme of post that most mentioned by Netizens

16. Storyline of trend conversation
Trend of conversation by Netizens of certain period
Volume Trend
2.500
2.000
Date Post
10/11/2012 777
1.500
10/12/2012 519
10/13/2012 1,084
1.000
10/14/2012 1,951
10/15/2012 379
Grand Total 4,710 500
-
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
 From 11-15 October 2012 #DavidGuet ta gained 4,710 post (Buzz)

17. User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 4,209
User, with total post 4,710
 4,207 participants
1 -> 10 4,207 4,679 <1 3 - contributed 4,679 post.
11 -> 20 2 31 1 -> 100 680 37,135  About 486 participants of
21 -> 30 - - 101 -> 200 876 131,616 the total 4,209
participants had more
201 -> 300 714 177,537
31 -> 40 - -
than 1,000 followers and
41 -> 50 - - 301 -> 400 492 170,343 contributed 4,430,526
51 -> 60 - - 401 -> 500 330 147,742 Reach from Total Reach
61 -> 70 - - 501 -> 600 209 113,825 5,528,122.
71 -> 80 - - 601 -> 700 160 103,980
81 -> 90 - - 701 -> 800 110 82,285
91 -> 100 - - 801 -> 900 83 70,212
901 -> 1.000 66 62,921
TOTAL 4,209 4,710 > 1.000 486 4,430,526
TOTAL 4,209 5,528,122

18. Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach Account ID Engagement
ABSCBNNews 603,534 bpm_playlist 17
Reach Engagement # of Post Interaction cathysharon 561,294 warga_jkt 14
(Total) (Total) (Total) Index KapanLagicom 375,789 KasSkanSPINFM 9
Prambors 181,986 zwestyratrianti 9
5,528,122 4,210 4,710 0.893842887
midiahn 113,697 QmusicNu 6
adit_insomnia 98,964 rakkapangestu 6
papahedwan 91,537 NRJ943Musique 6
mustang88fm 91,140 RASKYADHARI 5
TheArabella 61,185 GuettaNation 5
katonbagaskara 58,063 emanaditya 5

19. Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID # of Post Reach Impact
KapanLagicom 3 375,789 1,127,367
ABSCBNNews 1 603,534 603,534
cathysharon 1 561,294 561,294
bpm_playlist 17 13,626 231,642
Prambors 1 181,986 181,986
katonbagaskara 3 58,063 174,189
midiahn 1 113,697 113,697
adit_insomnia 1 98,964 98,964
papahedwan 1 91,537 91,537
mustang88fm 1 91,140 91,140

20. Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens
Most Account RT cnt Message
@KapanLagicom 42
RT @PennyJakarta: Yg "Oi..Oi.." silahkan ke Carburator Spring ada Tribute to NUFAN, yg "Hacep sob,
@Prambors 35 muke lu barbuk" bisa ke Ancol, ada David Guetta.
@detikcom 31
RT @KapanLagicom: David Guetta sulap Eco Park jadi Klab Malam Raksasa http://t.co/Wu6SAHAy #KLC
@PennyJakarta 26
RT @AsmidarAlias: Untunglah 16 000 orang pergi konsert David Guetta. Cuba bayangkan 16 000 pergi
@inemsipelayan 21 masjid :)
@AsmidarAlias 19 RT @hafizkenny: untunglah siapa pergi @davidguetta live in Malaysia esok malam !
@DrAnwarFazal 19
RT @DrAnwarFazal: Usai Dzuhur ibu menyapa "Konsert artis luar ni (David Guetta) sampai 80 ribu orang
@Hafizkenny 12 pergi.Majlis-majlis Agama,masjid ada ramai macam ni?"

21. GEN FEST

22. GenFest’s Summary
 From period 10 – 15 October 7,2012 #GenFest generate 3,625 Post (Buzz) with total Reach 4,954,147
and engagement: 2,351 within 1 weeks
 About 311 participants of the total 2,351 participants had more than 1,000 followers and contributed
4,376,223 Reach from Total Reach 4,954,147 .
 User by post: Total participants 2,351 User, with total post 3,625 -- 2,342 participants contributed 3,436
post .

23. Buzz cluster
Top theme of post that most mentioned by Netizens

24. Storyline of trend conversation
Trend of conversation by Netizens of certain period
Volume Trend
1.600
1.400
Date Post
1.200
10/11/2012 404
10/12/2012 333 1.000
10/13/2012 1,271 800
10/14/2012 1,443
600
10/15/2012 174
Grand Total 3,625 400
200
-
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
 From 11-15 October 2012 #GenFest gained 3,625 post (Buzz)

25. User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POST RANGE USER COUNT POSTS Followers Range User Account followers  Total participants 2,351
User, with total post 3,625
1 -> 10 2,342 3,436 <1 6 -
 2,342 participants
11 -> 20 8 109 1 -> 100 460 23,170 contributed 3,436 post.
21 -> 30 - - 101 -> 200 471 71,050
201 -> 300 318 79,048
 About 311 participants of
31 -> 40 - -
the total 2,351
41 -> 50 - - 301 -> 400 245 85,845
participants had more
51 -> 60 - - 401 -> 500 191 85,422 than 1,000 followers and
61 -> 70 - - 501 -> 600 129 70,276 contributed 4,376,223
601 -> 700 94 60,691
Reach from Total Reach
71 -> 80 1 80
4,954,147 .
81 -> 90 - - 701 -> 800 59 43,774
91 -> 100 - - 801 -> 900 46 38,763
901 -> 1.000 21 19,885
TOTAL 2,351 3,625 > 1.000 311 4,376,223
TOTAL 2,351 4,954,147

26. Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach Account ID Engagement
apriliokevin 1,230,975 987Genfm 80
Reach Engagement # of Post Interaction Cherrybelleindo 462,990 Isroatull 19
(Total) (Total) (Total) Index Indra_Sinaga 248,006 fryandini_23 16
giringnidji99 197,815 PutriiWS1 15
4,954,147 2,351 3,625 0.648551724
Vierratale 192,520 lukmanlagi 13
987Genfm 175,292 TreeWayAcc 12
republikaonline 162,886 YayaNufuss 12
RANforyourlife 111,600 femiliaaaw 11
SonyMusicID 82,276 moelya_dhie 11
roby_geisha 69,813 tisasatisa 10

27. Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID # of Post Reach Impact
987Genfm 80 175,292 14,023,360
apriliokevin 1 1,230,975 1,230,975
giringnidji99 6 197,815 1,186,890
nidji 9 69,075 621,675
Cherrybelleindo 1 462,990 462,990
Vierratale 2 192,520 385,040
RANforyourlife 3 111,600 334,800
republikaonline 2 162,886 325,772
Indra_Sinaga 1 248,006 248,006
roby_geisha 3 69,813 209,439

28. Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens
Most Account RT cnt Message
RT @AnisaChiBi: Yeay! Seru acaranya Genfest @987Genfm makasi buat yg udah ntn chibi td di
@987Genfm 337
senayan ^^ smoga terhibur~
@_widikidiw_ 93 RT @apriliokevin: Besok jangan lupa dengerin saya di @Prambors HOT20, lusa jangan lupa ntn saya
di @987Genfm GenFest! #haha
@AnisaChiBi 69
RT @Cherrybelleindo: 2 hari lagi nih menuju #Genfest @987genfm 2012, siapa yang bakal dateng?
@Cherrybelleindo 54
RT @_widikidiw_: RT @987Genfm: Cowok2 yang ngga dateng pasti nyesel ngga liat @Vierratale :D
#GenFest 2012 http://t.co/bNLb7RSz
@RANforyourlife 49
RT @987Genfm: harga tiket masuk #GenFest Rp.20rb, atau bawa CD Musik Original (artis apa saja)
@Apriliokevin 33 dan dapetin tiket #GenFest GRATIS! ;D

29. JAKBLUESFEST

30. JakBluesFest’s Summary
 From period 10 – 15 October 7,2012 #JakBluesFest generate 3,354 Post (Buzz) with total Reach
5,094,453 and engagement: 2,194 within 1 weeks
 About 299 participants of the total 2,194 participants had more than 1,000 followers and contributed
4,535,372 Reach from Total Reach 5,094,453 .
 User by post: Total participants 2,194 User, with total post 3,354 -- 2,181 participants contributed 3,135
post .

31. Buzz cluster
Top theme of post that most mentioned by Netizens

32. Storyline of trend conversation
Trend of conversation by Netizens of certain period
Volume Trend
1.400
1.200
Date Post
1.000
10/11/2012 365
800
10/12/2012 559
600
10/13/2012 1,197
10/14/2012 1,172 400
10/15/2012 61 200
Grand Total 3,354
-
10/11/2012 10/12/2012 10/13/2012 10/14/2012 10/15/2012
 From 11-15 October 2012 #JakBluesFest gained 3,354 post (Buzz)

33. User by Post & Followers
Number of Netizens whose interaction with the keyword – Counted by their post
behaviour and their followers
POST RANGE USER COUNT POSTS Followers Range User Account followers
 Total participants
2,194 User, with total
1 -> 10 2,181 3,135 1 -> 100 361 20,020
post 3,354
11 -> 20 9 124 101 -> 200 435 65,311
 2,181 participants
21 -> 30 4 95 201 -> 300 359 87,325 contributed 3,135
31 -> 40 - - 301 -> 400 232 81,050 post.
41 -> 50 - - 401 -> 500 166 74,313
 About 299
51 -> 60 - - 501 -> 600 126 69,515
participants of the
61 -> 70 - - 601 -> 700 84 54,763 total 2,194
71 -> 80 - - 701 -> 800 71 53,297 participants had more
81 -> 90 - - 801 -> 900 41 34,726
than 1,000 followers
and contributed
91 -> 100 - - 901 -> 1.000 20 18,761
4,535,372 Reach from
> 1.000 299 4,535,372 Total Reach 5,094,453
TOTAL 2,194 3,354 .
TOTAL 2,194 5,094,453

34. Most Influence account - By reach & engagement
Measures of most impactful account counted by total number of netizens that get spread of
post(reach) and number of netizens whose interaction with post (engagement)
Account ID Reach Account ID Engagement
tantrikotak 961,718 TiketIndonesia 29
Reach Engagement # of Post Interaction KapanLagicom 375,789 Prast_Lampard 23
(Total) (Total) (Total) Index korantempo 273,644 E_De_O_Do 22
ariyowahab 213,590 dinaawaw 21
5,094,453 2,194 3,354 0.654144305
davidbayu 173,532 jakbluesfest 19
tempodotco 161,943 alexkuple 16
andreOPA 160,672 Ibobaldea 14
LalaKarmela 133,781 rindangbanget 14
endahNrhesa 111,963 malesbanget 13
ButikMusik 97,648 SoundUp_Magz 13

35. Top 10 Influencers
Most influenced account measures by total number of post multiplied with
total number of netizens whose spread by post (reach)
Account ID # of Post Reach Impact
tantrikotak 1 961,718 961,718
malesbanget 13 66,821 868,673
korantempo 2 273,644 547,288
endahNrhesa 4 111,963 447,852
info_Jakarta 5 81,426 407,130
ButikMusik 4 97,648 390,592
KapanLagicom 1 375,789 375,789
davidbayu 2 173,532 347,064
GBluesShelter 5 55,716 278,580
baimGuitar 6 43,266 259,596

36. Most RT account & engagement content
Most impactful account measures by total number Retweet of post by other Netizens
Most Account RT cnt Message
RT @detikcom: 100 Gitaris Muda Siap Meriahkan Jakarta Blues Festival 2012 http://t.co/aJXr8W3h via
@detikcom 84 @detikhot
RT @tantrikotak: Kotak hari ini di Jakarta Blues Festival di Tennis Indoor Jakarta, main di red stage jam
@tantrikotak 49 set 12 malam. #InfoINABlues
@irockumentary 42 RT @davidbayu: Rame amat Jakarta Blues Festival hebat
RT @irockumentary: Yg mau 2 tiket gratis @jakbluesfest tanggal 13 Oktober 2012 di Istora Senayan,
@KapanLagicom 36 ikutin kuisnya jam 6 sore nanti ya. Yg mau ikutan RT! #IRquiz
RT @endahNrhesa: Besok ada yang ke Jakarta Blues Festival @jakbluesfest ? Kami manggung jam
@davidbayu 31 13.00 di blue stage. abis itu jamming malem2 di green stage ^-^

37. GLOSSARY
TERM DEFINITION
Buzz Number of mentions/post
Buzz Cluster Top theme of post that most mentioned by Netizens
Scale of Sentiment Opinion of the post with 3 scale: RED (Negative), GREEN (Positive), BLUE (Neutral)
Unique user Number of Netizens (1 Netizens counted as one unique person)
Reach Total number of netizens that get spread of post
Interaction Index Measures of Unique user compared with total number of post
Keyword A keyword used for search a certain post associate to the project
Storyline (volume trend) Trend of conversation by Netizens in range of certain period
Engagement Number of netizens whose interaction with post

38. THANK YOU