Mindscapes tools 23.11

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Yonathan Dominitz

How Mindscapes training can boost creativity in advertising

Negócios Tecnologia

Awarded creative ideas
Common thinking patterns

Mindscapes Analysis of Cannes Lions winners 2009 :
Categories: Titanium & Integrated, Promo, Direct ,PR
81%
Following one of 6
Mindscapes patterns
66%
Mindscapes patterns

Mindscapes Analysis of Cannes Lions winners 2009 :
Among Grand Prix and gold lions:
Categories: Titanium & Integrated, Promo, Direct ,PR
81%
Mindscapes patterns

What is a Mindscapes
creative thinking tool?

Attract foreign tourists
The client's Brief:

Drivers complain about the
bad conditions of the roads
The Insight:

launch an anonymous website
www.costaricaholes.com
phase I:

100% of fleet rented
95% of renters were local
Results:

The challenge:
Advertising
Which doesn’t look like
Advertising?

Indian man see the stubbled look
as cool and rugged
The problem:

The majority of Indian woman prefer
shaven man

Results:
38% increase in sales
35% increase in market share

2 days
8 different tools
Practiced on real briefs

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Marel Q1 2024 Investor Presentation from May 8, 2024

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Mindscapes tools 23.11

1. Creativity boosting tools

2. Yonathan Dominitz Presented by

3. What is a Creative Thinking Tool?

4. Where do they come from?

5. Do they really work?

6. How can it help boosting creativity?

7. Where do these tools come from?

8. Awarded creative ideas Common thinking patterns

10. Mindscapes Analysis of Cannes Lions winners 2009 : Categories: Titanium & Integrated, Promo, Direct ,PR 81% Following one of 6 Mindscapes patterns 66% Mindscapes patterns

11. Mindscapes Analysis of Cannes Lions winners 2009 : Among Grand Prix and gold lions: Categories: Titanium & Integrated, Promo, Direct ,PR 81% Mindscapes patterns

12. What is a Mindscapes creative thinking tool?

13.

14. Nelka- Costa Rica

15. Attract foreign tourists The client's Brief:

16. Small budget The problem:

17. Instead, address Local drivers idea:

18. Drivers complain about the bad conditions of the roads The Insight:

19. launch an anonymous website www.costaricaholes.com phase I:

20. Phase I www.costaricaholes.com

21. Phase II- the branding of the blog

22. 100% of fleet rented 95% of renters were local Results:

23. MTV Australia