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1
Driving Conversion Online Through
Real-Time Customer Engagement
Andy Soloman
Founder & CEO
andy.soloman@yomdel.com
Call me: 07928 542917
Tweet me: @yomdel
Hello,
here’s Yomdel
Live Lead!
2
In a nutshell…
Yomdel’s teams of skilled live chat operators convert web visitors to
generate more revenue and high levels of customer satisfaction.
Yomdel brings human interaction to the digital world.
Yomdel gives businesses that “edge”, capturing leads through
engaging with their customers and their prospective customers, at a
time that suits them. We’re there 24/7, 365 days a year and
customers love it.
Yomdel is the live chat for property expert
Yomdel works with around 150 estate and letting agents across the
country and has deep expertise working with large franchise
organisations. We deliver both lead generation and customer
support for branches, as well as supporting franchisee recruitment.
What is Yomdel?
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
Estate agents across the UK use
Yomdel to provide expert 24/7
managed live chat.
3
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
People want instant solutions
The culture of
4
More connected … more choices … less patience
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
With more choice, people have less time. They
are impatient and need immediate response.
5
The web can be a confusing place
Leaving visitors dangling
online is the same as leaving
money on the floor.
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
6
Human interaction online solves the problem
Having 24/7 live chat staffed on
your website allows you to help
customers just when they need it.
7
People like being helped by people, it makes them happy
“Chat is the highest form of customer
satisfaction a company can have on its
website”
Source: Diane Clarkson, Analyst at Forrester Research Inc
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
8
What does research say?
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
Live Chat improves website conversions
More than 50% of people now say they have used live chat
at least once
39% say they prefer live chat to any other channel
53% cite a lack of human interaction as a primary reason for
abandonment
49% are more likely to trust a website if chat is available.
78% believe chat is more efficient than email.
60% believe chat is more efficient than phone.
Customers who use chat are 12 times more likely to put
positive comments on social media (Facebook, Twitter).
9
Simple answers via live chat give incredible results
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
- Chat with 5% - 10% website visitors
- 50% chats outside business hours
- Convert 35% + to qualified lead
- Double conversions from paid traffic
- >85% Customer satisfaction
- Average chat length 10-12 mins
- >20% visitors leave feedback
10
Yomdel and the property sector
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
- Proven experience and
domain knowledge of the
estate agency business
- Track record of strong
results that drive new
business acquisition
- Used by national and local
brands
- Bespoke engagement
strategy
- Collaborative approach
11
National Estate & Letting Agent Yomdel results
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Seller/Landlord 31% 29% 32% 36% 32% 29% 39% 49% 42% 45% 44% 46%
Buyer 23% 26% 28% 23% 31% 26% 23% 22% 27% 33% 35% 33%
Tenant 46% 45% 40% 41% 38% 46% 38% 29% 31% 22% 22% 20%
0%
10%
20%
30%
40%
50%
60%
PercentageofTotal
Leads by Type - Higher Value 2015
12
Your customers love it.
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
What did you think of this chat? “What did you think of this live chat? I am very surprised to be
offered assistance at 1.00am in the morning and that someone would take an interest in my
property search. I'm quite impressed and I would be interested in using your service to find/sell a
property. I hope the estate agent who telephones is equally as helpful, professional, polite and not
pushy! Thank you Patrick..”
What did you think of this live chat? “I have been so impressed, with information
given and courtesy shown.....I will be passing on your details to rest of friends and
family. Makes such a nice change to have assistance, even though this was just
checking you out. Thank you once again…Christine”
What did you think of this chat? “It was helpful and encouraging to get
immediate contact. This gives the impression that you will be equally efficient
in your efforts to sell the flat. Thanks.”
13
- Chat with 5% - 7% of unique visitors
- Convert 35% of people chatting to lead
- Of which, we’d expect 20% to 30% should be landlords or sellers
seeking valuations
- 50% of all chats will be out of hours
- 20% to 25% of people will leave a post chat comment
- Customer satisfaction should be higher than 85%
- Operator speed to answer 15 secs – 30 secs
- Average length of successful chat 10 mins – 12 mins
What results could an estate agent expect?
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
Yomdel helps estate and letting agents by generating
quality leads 24 hours a day and delivers high levels
of customer satisfaction.
14
Some of our valued property clients
Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
15
www.yomdel.com
Follow us on Twitter @Yomdel
Email andy.soloman@yomdel.com or phone 07928 54917
15

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Gaining property leads with 24/7 managed live chat

  • 1. 1 Driving Conversion Online Through Real-Time Customer Engagement Andy Soloman Founder & CEO andy.soloman@yomdel.com Call me: 07928 542917 Tweet me: @yomdel Hello, here’s Yomdel Live Lead!
  • 2. 2 In a nutshell… Yomdel’s teams of skilled live chat operators convert web visitors to generate more revenue and high levels of customer satisfaction. Yomdel brings human interaction to the digital world. Yomdel gives businesses that “edge”, capturing leads through engaging with their customers and their prospective customers, at a time that suits them. We’re there 24/7, 365 days a year and customers love it. Yomdel is the live chat for property expert Yomdel works with around 150 estate and letting agents across the country and has deep expertise working with large franchise organisations. We deliver both lead generation and customer support for branches, as well as supporting franchisee recruitment. What is Yomdel? Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com Estate agents across the UK use Yomdel to provide expert 24/7 managed live chat.
  • 3. 3 Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com People want instant solutions The culture of
  • 4. 4 More connected … more choices … less patience Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com With more choice, people have less time. They are impatient and need immediate response.
  • 5. 5 The web can be a confusing place Leaving visitors dangling online is the same as leaving money on the floor. Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
  • 6. 6 Human interaction online solves the problem Having 24/7 live chat staffed on your website allows you to help customers just when they need it.
  • 7. 7 People like being helped by people, it makes them happy “Chat is the highest form of customer satisfaction a company can have on its website” Source: Diane Clarkson, Analyst at Forrester Research Inc Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
  • 8. 8 What does research say? Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com Live Chat improves website conversions More than 50% of people now say they have used live chat at least once 39% say they prefer live chat to any other channel 53% cite a lack of human interaction as a primary reason for abandonment 49% are more likely to trust a website if chat is available. 78% believe chat is more efficient than email. 60% believe chat is more efficient than phone. Customers who use chat are 12 times more likely to put positive comments on social media (Facebook, Twitter).
  • 9. 9 Simple answers via live chat give incredible results Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com - Chat with 5% - 10% website visitors - 50% chats outside business hours - Convert 35% + to qualified lead - Double conversions from paid traffic - >85% Customer satisfaction - Average chat length 10-12 mins - >20% visitors leave feedback
  • 10. 10 Yomdel and the property sector Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com - Proven experience and domain knowledge of the estate agency business - Track record of strong results that drive new business acquisition - Used by national and local brands - Bespoke engagement strategy - Collaborative approach
  • 11. 11 National Estate & Letting Agent Yomdel results Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Seller/Landlord 31% 29% 32% 36% 32% 29% 39% 49% 42% 45% 44% 46% Buyer 23% 26% 28% 23% 31% 26% 23% 22% 27% 33% 35% 33% Tenant 46% 45% 40% 41% 38% 46% 38% 29% 31% 22% 22% 20% 0% 10% 20% 30% 40% 50% 60% PercentageofTotal Leads by Type - Higher Value 2015
  • 12. 12 Your customers love it. Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com What did you think of this chat? “What did you think of this live chat? I am very surprised to be offered assistance at 1.00am in the morning and that someone would take an interest in my property search. I'm quite impressed and I would be interested in using your service to find/sell a property. I hope the estate agent who telephones is equally as helpful, professional, polite and not pushy! Thank you Patrick..” What did you think of this live chat? “I have been so impressed, with information given and courtesy shown.....I will be passing on your details to rest of friends and family. Makes such a nice change to have assistance, even though this was just checking you out. Thank you once again…Christine” What did you think of this chat? “It was helpful and encouraging to get immediate contact. This gives the impression that you will be equally efficient in your efforts to sell the flat. Thanks.”
  • 13. 13 - Chat with 5% - 7% of unique visitors - Convert 35% of people chatting to lead - Of which, we’d expect 20% to 30% should be landlords or sellers seeking valuations - 50% of all chats will be out of hours - 20% to 25% of people will leave a post chat comment - Customer satisfaction should be higher than 85% - Operator speed to answer 15 secs – 30 secs - Average length of successful chat 10 mins – 12 mins What results could an estate agent expect? Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com Yomdel helps estate and letting agents by generating quality leads 24 hours a day and delivers high levels of customer satisfaction.
  • 14. 14 Some of our valued property clients Call Andy on 07928 542917, or Tweet @yomdel, or email andy.soloman@yomdel.com
  • 15. 15 www.yomdel.com Follow us on Twitter @Yomdel Email andy.soloman@yomdel.com or phone 07928 54917 15

Notas do Editor

  1. Snapchat is one of the fastest growing mobile apps, driven by a desire to have more spontaneity and fun online. 66% of people in UK own smart phones and use them to browse the web for 2 hours every day (source: Ofcom)