The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
Consumer behavior models
1.
2. The term customer refers to the purchaser of a product or service
whereas the term consumer refers to the end user of a product or
service.
A customer is
6. Contd..
Schiffman (2008) as that the unique
dynamic organization of characteristics
of a particular person, physical and
psychological, which influence
behaviour and responses to the social
and physical environment.
related to the heredity and the
experience of early childhood.
8. Family
helps shape an individual's
attitudes and behaviours
develop political and
religious beliefs, lifestyle
choices, and consumer
preferences
12. The organization, identification and
interpretation of sensory information in
order to represent and understand the
environment.
can be shaped by learning, memory and
expectations.
13. Models of consumer
behavior
Traditional models:
Economic Model
Learning Model
Psychoanalytic Model
Sociological Model
14. Economic model
Law of principal of maximum utility
Law of equimarginal utility enables a
consumer to secure the maximum utility
from limited purchasing power
Price effect
Substitution effect
Income effect
15. Learning model
The response of satisfaction reinforces
the relationship
Learns to associate connection between
stimulus and response which becomes
habit
Understanding the response of
consumer at the market place
17. Sociological model
As his role, status, interaction, influence,
group relation, lifestyle, income, occup-
ation, place of residence, social class
etc.
19. Howard sheth model
Customer lacks well defined evaluative
criteria to judge the product
Searches for information
After passing his own personality, his
intake is modified
Evaluates the brands available
Seeks greatest potential of satisfying his
motives
22. Nicosia model
Proposed by Francesco Nicosia in
1970s
Incomplete in a number of aspects,
very reductionist
Variables in the model have not been
clearly defined
23. A number of assumptions have been made
that question the validity of this model, for
instance:
What type of consumer are we talking about?
The company and the consumer have an
existing relationship? What type?
Is this for a new product? Is this the first
exchange the consumer has had with the
producer?
26. Engel, Blackwell and minard
model
Information input
Information processing
Decision process stage
Variables influencing decision making
process
29. Webster and wind
partitiones the buying process into
several processes
processes of decision-making are
determined by environmental and
organizational factors.
Final buying process rendered as the
mixture of individual and group decision