A mobile app- Curious Click will be able to recognise brand media- print, outdoor, magazine covers, beer labels, wine labels, posters any kind of media that can be clicked!. Powered by IQ engines it will be able to give a suitable result in seconds. The visual search will be totally customised by our backed system called the Campaign Management System which will allow us to create ideas, content which is finally seen by the user. The CMS will also be able to track all the campaigns and have an in-built analytics.

1. Deals-Promotions-Information all with just a click!
Visual-search is the future
Yogi Chopra
Mobile: 098203 66313
Website: www.curiousclick.com
yogi@curiousclick.com
City: Mumbai

2. What is Curious Click?
'Curious Click' (CC) is a mobile app that would, with a simple click of its
camera, recognise brands,products, outdoor and print media and
in-turn offer users information, offers and promotions
There are infinite opportunities with Curious Click

3. Yogi Chopra
Founder
With more than 11 years experience
in New Media industry, Yogi has
been an entreprenuer all his life. He
is the founder of Curious Click & is
the brain behind the idea!
Abhinandan Saigal
Co-Founder
Abhi is the techy behind developing
the app. He has built over 40 apps.
He is a IOS and Android developer.
Shahul Hameed
Co-Founder
Shahul has worked for the best new
media agencies with more than 9
years experience as a designer Shahul
is the lead UIX designer for our app.
Surely an all-rounder
Saurav Suman
Lead Developer, CMS
Saurav has developed the
'Campaign Management System'.
Saurav is currently consulting at
Curious Click
Mahesh Shetty,
Accounts / Admin
Mahesh is a multi-faceted
personality with a knack for web
design and has over 5 years
experience as an accountant. His
experience is invaluable to a
company
Avinash Mhetre
Designer (Content)
With 2 years of experience as a web
designer/ graphic designer. Avinash
designs all the content that is
displayed on our app
abhinandan@curiousclick.com
shahul@curiousclick.com
yogi@curiousclick.com

4. Problem
1. No information customisation
2. You can only scan QR codes in print media
3. Limited analytics capability
4. No standardization- too many QR code apps
No user engagement and innovation opportunities
QR Code
A competition?

5. Problem
1. Few brands in the mobile space
2. No app that in the market that creates an online
engagement with 'offline' content for brands.
3. Existing image matching apps dont have a platform it
can offer customers to customise content.

6. Industry {customers}
1.Creating multiple engagement points using just one app.
2.Campaign Management System Answers-> When? Where? How? In-depth analytics & trends
3.We enable immediate “Call for Action” in existing offline media
Market {users}
1.Instant deals, offers and information at a click
2.Enhanced experience
3.Making more sense of coupons and rewards system
4.Social Cloud to check how many are accessing the same brand
5. One-stop app for all brands, competitions, contests
Solution

7. We are closing the 'gap' by making a platform called the 'Campaign Management System'
(CMS) which will empower our customers to create new ideas around 'visual search'.
Adding the 'value'
Brands | Products | Organisations | Artists | Retail | Liquor

8. 0
500
1000
1500
2000
2500
3000
3500
2011-12 2012-13 2013-14
Digital AdvertizingExpenditure
2938
2260
1750
FiguresinCrores
Percentage growth ~ 30%
Which is still 7% of total advertising expenses in india
Source: iamai
Market Size

9. Source of Revenue
Brands (direct)
Ad Agencies & Social Media companies
Contest engagement
Revenue Model
One-time sign-up (1year)
Service fees per campaign
Or
Licensing fee
(for using the CMS platform)
+

10. Competitive Landscape
 Alive App by Times of India
 Ocu Tag by Tehelka
 HT Media app (development stage)
 Layar App (Augmented Reality)
 QR codes
None of the above apps are actually competitors. The apps are
purely enabling a multimedia experience in Publishing. This is
also a good trend as it also tells us that users are more ready to
experiment with 'visual search' apps

11. Execution Strategy
Month 1-3 : Development
App for Android/iOS
Campaign Management System
Month 3-6: Customer Acquisition
Creating Partnerships
Month 6-12: User Acquisition
Running Campaigns
Month 12-18: New Customer Acquisition
FMCG brands
Fast Food brands
Retail brands
[18 months]

12. Funding amount 27L P.M 12
months
Notes
Co-Founder App Developer 50000 600000 Full-time
Senior Developer Platform 30000 360000 Consulting Part-time
Founders Salary 35000 420000 Full-time
Jr Developer (php,database) 15000 180000 Full-time
Sr. Designer- Avinash M (content) 14000 168000 Full-time
LTU charges- Technology charge 25000 300000 Fixed Expense PM
Co-founder Lead Designer (app) 30000 360000 Full-time
Other Overheads 8000 96000
General office overheads 3000 36000
Occupancy cost Nil Nil No monthly rent
Junior app developer 15000 180000 Full-time
2700000

13. Milestones
1st
2nd
3rd 4th 5th
25-30 Cr
15-20 Cr
5-8 Cr
1-3 Cr
20-40 L
20,000
Revenue
App Users 75,000 2 Lacs 1 million 10 million
years

14. Industries we will cover

FMCG brands

Automobile

Banking

Insurance

Finance

Telecom

Retail brands

Fast food brands

Education / Organisations

NGOs

Airline

Liquor – Wines/ Beer

Publishers (Books &
Magazines

Events / Trade Shows

Businesses IP protection

Real Estate

Hospitality, Travel

15. We will be really very happy to answer your queries
Watch > Curious Click Demo