2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
Types of research
1. TYPES OF RESEARCH
ACCORDING TO THE INTENT.
IT IS NOT SHARPLY DISTINGUISHABLE.
THERE MAY BE OVERLAPPING
Pure
Applied
Exploratory
Descriptive
Diagnostic
Evaluation
Action
2. Pure research
Sake of knowledge
Aims at extension of knowledge
Without intention to apply it in practice
Fundamental research
Not necessarily problem oriented
New theory or refinement of an existing theory
Lays the foundation for applied research
Finding of research formed the basis for innumerable
scientific & technological inventions.
4. Applied research
Problem & action oriented
It seeks an immediate & practical result.
To find out solution to real life problem
Vast scope in the field of technology, management,
commerce, economics & other social science.
Innumerable problems are faced in these areas.
It needs empirical study for finding solution
5. Example
Marketing research carried on for developing a
new market or for studying the post purchase
experience of customers.
6. Exploratory/ Formulative research
Study of unfamiliar problem.
Pilot study
Purposes,
New idea
Familiarity
Precise formulation
Feasible study
Dose not aim at testing hypothesis
7. Steps in exploration
1. Review of pertinent literature
2. An experience survey
3. An analysis of ‘ insight stimulating’
8. 1. Literature survey
Study of related & pertinent books, articles and
reports.
A workable hypothesis may be formulated
9. 2. An experience survey
Informal interviews
May yield new hypothesis
10. 3. Analysis of insight stimulating cases
Intensive study of selected cases
11. Descriptive research
Fact finding with adequate interpretation
Specific study
More than one source of data collection
Applicable to problem which satisfy certain conditions,
1. Describable not arguable
2. Quantitative assemblage for reliability &
significance.
3. Possible to develop valid standard of comparison.
13. Diagnostic study
Aims at identifying the causes of problems and the
possible solution for it.
Directed towards,
1. What is happening?
2. Why is happening?
3. What can be done?
It is more actively guided by hypothesis.
14. Evaluation studies
Made for assessing the effectiveness of social or
economical schemes implemented
Types- concurrent, periodic and terminal
Example:
Family planning schemes for assessing the impact of
development projects