1. Cannondale
By Gabrielle Smith

2. “Creating the perfect ride”
 Cannondale has an assortment of bikes
including:
road, mountain, recreation, women's, and lefty.
They also specialize in apparel and biking gear.

3. “Cannondale listens to their dealers
needs and the product shows it.”
 People who like Cannondale
love their products! But now
we want to target others –
maybe people who are into
mountain biking thought we
only made road bikes? We
want to try and hit a new
audience and make our
brand more well known.
 Cannondale wants to
continue making great
products and coming up
with new Ideas and
encourage all users to get fit
and be healthy, as we say
“Speed is our friend.”

4. Spokesperson
 Have a celebrity
spokesperson to get the
name of our brand out.
Sure, people who bike may
know some of our
riders, but we want a new
audience that can get the
attention of new and
younger people who are
not aware of our brand.

5. Blogging
 We also want to make all of our riders
keep a blog and link it to the website.
They can talk about their races or just
biking for fun. Anything that can
allow consumers to see our riders on a
better level or see how useful our
products really are.

6. Twitter
 Interact with fans and users more often! Talk about new
bikes or things in the making!
 Offer deals or offers going on that week via status
update
 News with the company; what’s going on!

7. Facebook
 Currently has 39,322 likes
 Make the timeline page more pleasing to the eye
 Update more often
 Include links and pages to Cadnnonale riders
 Use links and videos to talk about new things going on with the
company.

8. Metrics of Success
 The success of our strategy
can be seen over social
media sites and our
website. We want to hear
people talking about our
bikes and how happy they
are with the product.
“liking” us on facebook
doesn’t mean much, but
mentioning us and saying
how proud you are with a
product is what we want to
hear.

9. Budget
 I think a budget of $75,000
would be good. This would
cover our spokes person
and for the ads. Because a
lot of it will be through
social media, it will cost
less than having a bunch of
billboards.

10. Timeline
 I think the timeline to do
this would be before next
summer (it’s a little late for
it, now) Because biking is
more popular in the
summer due to nice
weather.