1. Optimize for clicks,
not just rankings

2. http://yoast.com/

4. Some of our recent and current customers

5. Part 1
Boring search results

6. Seriously?

7. Seriously?

8. Slightly better... But only slightly.

9. That’s more like it!!

10. Part 2
Rating / review snippets

11. Rating snippets... Heavily abused.

12. No-one stands out....

13. Which isn’t just sad, it’s frustrating

14. SEM
SEO SEA
No purple cows in this SERP

15. M for Marketing
the action or business of promoting products
Remember!!

16. No-one stands out....

17. That’s not promotion, that’s listing!

18. No purple cows in this SERP

19. Part 3
Video Snippets

20. Needed:
- XML video sitemaps
- OpenGraph markup
- Google recognized embed codes
- Video’s (d0h!)
Video SEO

21. Slight bit of promotion :)

22. Part 4
rel=author

23. Needed:
- <link rel=”author” href=”<google+ link>” />
- yes it’s that bloody simple.
Author links

24. Benefits:
- image appears in SERPs
- more by author:
rel=author

25. rel=author

26. Follow us / Get in touch:
Twitter: @yoast
Facebook: http://www.facebook.com/yoast
Site: http://yoast.com/
E-mail: joost@yoast.com
And don’t forget to sign up to
our newsletter!
Questions? Remarks?