2. Social Media EPFL | January 2013 2
Social Media in 2013
• Social Media is a major sociological trend
• Every individual is a potential media outlet
• New media formats have emerged (microblogging, visual social media, …)
• Organizations have become content producers and editors
Organization
members
Organization Mass Media
News
Media Relations, Events, …
Traditional
Media
Social
Media
Social Media in 2013 @yan_luong
3. Social Media EPFL | January 2013 3
EPFL corporate social media ecosystem
Corporate Ecosystem @yan_luong
4. Social Media EPFL | January 2013 4
Social media and higher education
General
outreach
In the
classroom
Professional
development
Media
relations
Potential
students
Support institutional and departemental objectives
Act as catalyst of (communication) activities
Enable direct communications and dialogue with communities (int and ext)
Foster EPFL awareness and advocacy
Humanize digital presences and relationships
Enable peer-to-peer interactions within communitites
Co-create value
SoMe in HigherEd @yan_luong
5. Social Media EPFL | January 2013 5
Content and platform strategy
Prospective
Students
Students Staff Alumni
Scientific
Community
Media Professionals
General
Public
Facebook
Twitter
LinkedIn
Youtube
Content Strategy @yan_luong
6. Social Media EPFL | January 2013 6
Content creators identification
Nicolas Dinh
Jamani
Caillet
Hunting for Creators @yan_luong
7. Social Media EPFL | January 2013 7
Publication and engagement process
Publish
Faculties
Content
Students
Content
SoMe Team
Central
Services
Content
Mediacom
Content
Labs Content
Other
Content Interactions, questions, prospects, …
Process
SoMe
Team
Routing
Medicaom
Press
Officers
Faculty
Comm
Officers
Student
Services
Studies
Promotion Interactions, answer, engagement
Student
assoc
Others
EPFL
Individuals
Interactions, answer, engagement
Answer
Engagement Process @yan_luong
8. Social Media EPFL | January 2013 8
Social Media Framework
2013-2014
Hub and Spoke @yan_luong
9. Social Media EPFL | January 2013 9
Other official presences
Career Center
IC Faculty
…
Archizoom
EPFL+ECAL Lab
…
EPFL Alumni
EPFL Students
…
@MoT
@Oderski
…
Facebook
Twitter
LinkedIn Youtube
Spokes @yan_luong
10. Social Media EPFL | January 2013 10
Sectorial social presences strategies
• Service
• Dialog
• Own Content Creation
• Curation
VS
• Resources
Sectorial Strategies @yan_luong
11. Social Media EPFL | January 2013 11
Some Twitter Success Factors
• Targeted content
• Purpose and passion
• Being yourself
• Ignite dialogue
• Don’t only talk about yourself
• Frequency and regularity
Twitter Success @yan_luong
12. Social Media EPFL | January 2013 12
Curation
• Infobesity
• Credibility
• Targeted
• Laying the foundations for discussions and dialog
• Show openness and transparency
• Internal and/or external
Curation @yan_luong
13. Social Media EPFL | January 2013 13
Hence the need for an information discovery tool
• Get field specific content
• Search engine AND social media based
• Easy to use, easy to share
• Collaborative
• Machine learning
Going Faveeo @yan_luong
14. Social Media EPFL | January 2013 14
Some examples
• Center for Digital Education : news on European
MOOCs initiatives
• NCCR Robotics : animatronics, european robotics,
robotics and business
• Transportation Center : sustainable mobility news,
outlook on business and tech transfer
• Swiss Space Center : European initiatives, Space
cleanliness initiatives
Publication Strategies @yan_luong