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4098029010 何怡瑩-use case報告
1.
管理資訊系統 報告-傳統房產資訊蒐集 4098029010 資管三 何怡瑩
2.
傳統房產資訊蒐集USE CASE圖 我的賣方和其他要報告的同學不一樣 其他同學的賣方應該都是房仲業者 我的賣方是想要賣房子的人
3.
買方分為:想要租屋的人和想要買屋的人 買方要做的事情就是尋找適合的房屋 賣方要做的事情有兩件: A刊登廣告 B找房仲業者 兩者目的都是推銷房屋
4.
A刊登廣告: (1)刊登在報紙上或是房產專刊 優點:報紙非常容易取得 缺點:刊登費用很貴,而且比較少有做分類,只有蘋果日報的房屋專 刊做的比較仔細,有分類和詳細描述附近環境 (2)張貼在街道、電線杆、牆壁上 優點:成本較低、隨處可見,可能會發掘出乎意料的買家 缺點:保存不易,可能會被風吹走或是下雨就濕掉
沒辦法掌握是否有達到推銷的目的曝光度不穩定 (3)個看板廣告 優點:來往車輛很多 等紅燈的時候容易吸引目光 缺點:廣告版面通常只能放一件房屋廣告,沒辦法提供很足夠的資訊
5.
B找房仲業者 透過房仲業者來賣房子 優點:仲介商可以透過多樣的平台, 例如:報紙、店面…等等來提供賣方房屋的資訊, 報紙的部分:房仲業者刊登的版面可能會比你個人刊登的版面還要 大 缺點: 房仲業者的店面通常都不夠吸引人,不會想讓人停下腳步或是踏入 仲介費十分昂貴
6.
改善 街道傳單 保存並不是很容易,容易被風吹走或是濕 掉 可以考慮改成發傳單的方式, 夾在雜誌內或是放在某些店家 內供顧客拿取
7.
改善 房仲業者 改善裝潢,布置成較溫馨或是吸引人的擺設, 並且提供親切的服務 例如: 顧客一進去就馬上附上茶水 顧客約看房子的時候不要遲到
8.
改善 網路 現在隨著網際網路的發展,其實傳統資訊房產的方 式是比較式微的 網站平台上的資訊蒐集可能成為主流 網路可以提供不同的資訊來源,而且可以直接在網 路上做比較,貨比三家 如果沒有那麼多的時間到現場看房子還可以影音看 屋,減少奔波的時間 如果不想付那麼高額的仲介費,可以運用像是591 租屋網這種網站來刊登房屋
9.
報告完畢!!謝謝大家
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