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管理資訊系統
報告-傳統房產資訊蒐集
4098029010
資管三
何怡瑩
傳統房產資訊蒐集USE CASE圖




我的賣方和其他要報告的同學不一樣
其他同學的賣方應該都是房仲業者
我的賣方是想要賣房子的人
買方分為:想要租屋的人和想要買屋的人
買方要做的事情就是尋找適合的房屋


賣方要做的事情有兩件:
A刊登廣告
B找房仲業者
兩者目的都是推銷房屋
A刊登廣告:
(1)刊登在報紙上或是房產專刊
優點:報紙非常容易取得
缺點:刊登費用很貴,而且比較少有做分類,只有蘋果日報的房屋專
刊做的比較仔細,有分類和詳細描述附近環境
(2)張貼在街道、電線杆、牆壁上
優點:成本較低、隨處可見,可能會發掘出乎意料的買家
缺點:保存不易,可能會被風吹走或是下雨就濕掉
   沒辦法掌握是否有達到推銷的目的曝光度不穩定
(3)個看板廣告
優點:來往車輛很多 等紅燈的時候容易吸引目光
缺點:廣告版面通常只能放一件房屋廣告,沒辦法提供很足夠的資訊
B找房仲業者
透過房仲業者來賣房子
優點:仲介商可以透過多樣的平台,
例如:報紙、店面…等等來提供賣方房屋的資訊,
報紙的部分:房仲業者刊登的版面可能會比你個人刊登的版面還要
大
缺點:
房仲業者的店面通常都不夠吸引人,不會想讓人停下腳步或是踏入
仲介費十分昂貴
改善
街道傳單
保存並不是很容易,容易被風吹走或是濕
掉
可以考慮改成發傳單的方式,
夾在雜誌內或是放在某些店家
內供顧客拿取
改善
房仲業者
改善裝潢,布置成較溫馨或是吸引人的擺設,
並且提供親切的服務
例如:
顧客一進去就馬上附上茶水
顧客約看房子的時候不要遲到
改善
網路
現在隨著網際網路的發展,其實傳統資訊房產的方
式是比較式微的
網站平台上的資訊蒐集可能成為主流
網路可以提供不同的資訊來源,而且可以直接在網
路上做比較,貨比三家
如果沒有那麼多的時間到現場看房子還可以影音看
屋,減少奔波的時間
如果不想付那麼高額的仲介費,可以運用像是591
租屋網這種網站來刊登房屋
報告完畢!!謝謝大家

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4098029010 何怡瑩-use case報告